The Complete Guide to Using LinkedIn Hashtags
LinkedIn hashtags were introduced in 2018. And while you may already be familiar with Instagram hashtags and Twitter hashtags, LinkedInâs hashtag terrain is a little different from the other social networks.
Just like Twitter or Instagram, a LinkedIn hashtag is any combination of letters, numbers, or emoji that follow the # symbol. #FunFact: the technical term for a hashtag is octothorp.
Using hashtags on LinkedIn will make your content more discoverable and help you connect with members that may be interested in your company.
But, since LinkedIn is a professional platform, itâs important to keep hashtags work appropriate. Hashtags that are trending on other sites arenât always a good fit for LinkedIn, especially #CareerEndingTwitterTypos, #WhyIQuit, and other memes that are unlikely to fly with your superiors.
This guide will cover hashtag basics, delve into specific tips and tricks for using hashtags on LinkedIn, and highlight some of the most popular hashtags being used on the platform.
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How to use LinkedIn hashtags
Adding hashtags to your LinkedIn updates and articles gives them a higher chance of being discovered by LinkedIn members who follow or search for the hashtag youâve used.
How to add hashtags to your LinkedIn update:
How to add hashtags to your LinkedIn article
You can also add hashtags to your profile Headline and Summary, but these will function the same way non-tagged keywords do. Instagram only just added hashtag link functionality to bios, so maybe LinkedIn will soon follow suit.
16 LinkedIn hashtag tips and tricks
1. Use hashtags with mint copy
Donât leave your hashtags hanging. Even if youâre sharing an image or video, hashtags are no substitute for stellar copy. Your posts should always include at least one line of descriptive copy and include a call-to-action.
Hashtags can be placed after copy, or embedded within copyâso long as it makes sense to do so.
As a best practice, write your copy and then see if certain keywords can be made into hashtags. #Do #not #hashtag #every #word. Not only will this look like spam, thereâs no point in tagging words that arenât important.
Always remember the goal of your post, and use hashtags to facilitate them, not compete with them.
2. Include punctuation, but in the right places
Like hashtags elsewhere, Linkedin hashtags can only include letters, numbers and emoji. Any spaces or symbols used within the tag will break the link.
That means no apostrophes, commas, exclamation points, or hyphens.
Here are some key punctuation doâs and donâts:
3. Donât overdo it
There are no limits to the number of hashtags you can use in a post on LinkedIn. That said, we recommend that you limit each post to a maximum of five hashtags.
Otherwise youâll end up sounding like this.
Using too many hashtags on LinkedIn could also result in the LinkedIn Algorithm marking your post as spam.
4. Make sure your hashtags are public
If you run a business profile on LinkedIn, your profile and posts most likely already are public. But it never hurts to check.
Simply edit public profile settings settings to Make my public profile visible to everyone. That way your hashtag will be searchable by all of LinkedInâs 562 million membersânot just your personal LinkedIn network.
For individual posts, click Post Settings and select Public + Twitter if youâd like to share your post and hashtags on Twitter as well.
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5. Find your brandâs niche
Thereâs a niche community online for every industry and subject, and they often use specific hashtags.
Whether your followers are self-described #avgeeks or #girlswholift, using the right niche hashtag will connect you to an online community thatâs passionate about your industry.
Look for industry-specific LinkedIn hashtags here. Make sure to also check Instagram, Twitter, Reddit or other online forums for inspiration.
6. But donât be afraid to use popular hashtags, too
Not everyone is familiar with niche tags, so strike a balance by using popular general hashtags, too.
7. Consider location-based hashtags
More than 70 percent of LinkedIn users live outside of the United States. If your post or article is about a certain region, or directed at a particular geography, it could be worthwhile to add a destination hashtag.
8. Use LinkedInâs suggested hashtags
LinkedIn will automatically suggested relevant hashtags when you begin to write a post. If they seem like a good fit, include them. But donât add them just for the sake of it.
Be deliberate in your hashtag use.
9. Follow hashtags to discover more ideas
Start following hashtags relevant to your brand. Posts with the hashtags you decide to follow will show up in your LinkedIn feed.
You can also pin your favourites to your homepage.
You can start following LinkedIn hashtags in a few ways, but the easiest way is to add it here. A list of the hashtags you follow on LinkedIn can be found from the homepage in the left sidebar under Your communities.
Click each hashtag to get a glimpse of how others are using given hashtags. Look to see if members are using additional hashtags that you could be following and using, too. For further inspiration, click Discover more at the bottom of your hashtag list.
10. Identify your most successful posts
Use LinkedIn Analytics to identify which of your posts and articles have performed the best. What hashtags did you include? If a certain hashtag is frequently found in your top posts, that one may be a keeper.
11. Use event hashtags
Many professionals use LinkedIn to network before, during, and after industry conferences and events. These days most events have hashtags. Use an event hashtag to signal your companyâs presence or involvementâwhether virtual or in person.
12. Make sure your hashtag means what it should
Dodge a LinkedIn Etiquette fail by making sure your hashtag means what you want it to. For instance, Blackberryâs use of #RIMjobs to announce Research in Motion job opportunities might have led to a few awkward job interviews. See also #CLitFest and #hobbitch.
The easiest way to make sure your hashtag is safe to use, search the hashtag in question and carefully examine the results.
13. Create a campaign or company hashtag
Create a hashtag to coincide with a brand campaign or recurring company initiative. Here are a few doâs and donâts to consider before you get started:
Brands can also use LinkedIn Elevate to create a company hashtag. The company hashtag can be automatically appended to employee posts, which helps to increase the visibility of your company and tag company-related content.
14. Record your LinkedIn hashtags for future use
Whether you use the note app, a Google Doc, or spreadsheet, recording your LinkedIn hashtags is a good idea. You can organize them by category or popularity, and keep track of campaign hashtags or timely hashtags such as #InternationalWomensDay or #EarthDay. Doing this will help you save time in the long run.
15. Know when to @ mention
Donât use a hashtag where it may be better to @ mention. If youâre trying to tag a company or person, tagging them with the @ symbol followed by their name is a better way to get their attention. Plus, that means you can focus on keyword hashtags instead.
16. Donât take hashtag literacy for granted
#TFW no one likes your LinkedIn update because they donât know âTFWâ stands for âthat feeling when.â
#DYK LinkedInâs demographics skew slightly older than other social media sites? So donât assume everyone in your audience will be familiar with hashtag acronyms like #TFW, #DYK (did you know), #ICYMI (in case you missed it), or others.
Stay on tone for your brand and for your audience. #TFW may work on Twitter, but not on LinkedInâs more professional platform.
Use LinkedIn Analytics to make sure youâre familiar with your audience demographics. If youâre not sure a hashtag acronym will succeed, run it by someone who matches your audience profile.
Popular LinkedIn hashtags
To see how many people are following a LinkedIn hashtag, enter the tag in the header search bar. The results will show how many members are following the tag.
Social media and marketing
Small business and entrepreneurship
Women on LinkedIn
Personal networking tags
#ONO = Open to new opportunities
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October 23, 2018 at 08:58AM