RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


With great tech success comes even greater responsibly

3/16/2018

0 Comments

 
http://ift.tt/2Gz6uRh

With great tech success, comes even greater responsibly

http://ift.tt/2HB13Aw

As we watch major tech platforms evolve over time, it’s clear that companies like Facebook, Apple, Google and Amazon (among others) have created businesses that are having a huge impact on humanity — sometimes positive and other times not so much.

That suggests that these platforms have to understand how people are using them and when they are trying to manipulate them or use them for nefarious purposes — or the companies themselves are. We can apply that same responsibility filter to individual technologies like artificial intelligence and indeed any advanced technologies and the impact they could possibly have on society over time.

This was a running theme this week at the South by Southwest conference in Austin, Texas.

The AI debate rages on

While the platform plays are clearly on the front lines of this discussion, tech icon Elon Musk repeated his concerns about AI running amok in a Q&A at South by Southwest. He worries that it won’t be long before we graduate from the narrow (and not terribly smart) AI we have today to a more generalized AI. He is particularly concerned that a strong AI could develop and evolve over time to the point it eventually matches the intellectual capabilities of humans. Of course, as TechCrunch’s Jon Shieber wrote, Musk sees his stable of companies as a kind of hedge against such a possible apocalypse.

Elon Musk with Jonathan Nolan at South by Southwest 2018. Photo: Getty Images/Chris Saucedo

“Narrow AI is not a species-level risk. It will result in dislocation… lost jobs… better weaponry and that sort of thing. It is not a fundamental, species-level risk, but digital super-intelligence is,” he told the South by Southwest audience.

He went so far as to suggest it could be more of a threat than nuclear warheads in terms of the kind of impact it could have on humanity.

Taking responsibility

Whether you agree with that assessment or not, or even if you think he is being somewhat self-serving with his warnings to promote his companies, he could be touching upon something important about corporate responsibility around the technology that startups and established companies alike are should heed.

It was certainly on the mind of Apple’s Eddy Cue, who was interviewed on stage at SXSW by CNN’s Dylan Byers this week. “Tech is a great thing and makes humans more capable, but in of itself is not for good. People who make it, have to make it for good,” Cue said.

We can be sure that Twitter’s creators never imagined a world where bots would be launched to influence an election when they created the company more than a decade ago. Over time though, it becomes crystal clear that Twitter, and indeed all large platforms, can be used for a variety of motivations, and the platforms have to react when they think there are certain parties who are using their networks to manipulate parts of the populace.

Apple’s Eddie Cue speaking at South by Southwest 2018. Photo: Ron Miller

Cue dodged any of Byers’ questions about competing platforms, saying he could only speak to what Apple was doing because he didn’t have an inside view of companies like Facebook and Google (which he didn’t ever actually mention by name). “I think our company is different than what you’re talking about. Our customers’ privacy is of utmost importance to us,” he said. That includes, he said, limiting the amount of data they collect because they are not worrying about having enough to serve more meaningful ads. “We don’t care where you shop or what you buy,” he added.

Andy O’Connell from Facebook’s Global Policy Development team, speaking on a panel on the challenges of using AI to filter “fake news” said, that Facebook recognizes it can and should play a role if it sees people manipulating the platform. “This is a whole society issue, but there are technical things we are doing and things we can invest in [to help lessen the impact of fake news],” he said. He added that Facebook co-founder and CEO Mark Zuckerberg has expressed it as challenge to the company to make the platform more secure and that includes reducing the amount of false or misleading news that makes it onto the platform.

Recognizing tech’s limitations

As O’Connell put forth, this is not just a Facebook problem or a general technology problem. It’s a social problem and society as a whole needs to address it. Sometimes tech can help, but, we can’t always look to tech to solve every problem. The trouble is that we can never really anticipate how a given piece of technology will behave or how people use it once we put it out there.

Photo: Ron Miller

All of this suggests that none of these problems, some of which we never could have never have even imagined, are easy to solve. For every action and reaction, there can be another set of unintended consequences, even with the best of intentions.

But it’s up to the companies who are developing the tech to recognize the responsibility that comes with great economic success or simply the impact of whatever they are creating could have on society. “Everyone has a responsibility [to draw clear lines]. It is something we do and how we want to run our company. In today’s world people have to take responsibility and we intend to do that,” Cue said.

It’s got to be more than lip service though. It requires thought and care and reacting when things do run amok, while continually assessing the impact of every decision.





Social Media

via Twitter – TechCrunch https://techcrunch.com

March 16, 2018 at 07:23AM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

All content copyrighted (C) 2010 ~ 2020
​All Photos & Content Used Under Creative Commons
​www.RickRea.com 701-200-7831
Privacy Policy
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe