Why YouTube Deserves More of Your Social Media Spend
When YouTube co-founder Jawed Karim uploaded the platform’s first video in April 2005, neither he nor anyone else could’ve guessed that it would soon be a platform worth more than $100 billion. Titled “Me at the zoo,” Karim’s video was a humble start to what’s now the world’s second most popular social media platform, trailing only Facebook’s monthly active user count.
Are they making the right investments?
YouTube is far more than a hub for vlogs and music videos. In barely a decade, it’s become the television of the 21st century. No other social platform — including Instagram, despite marketers’ investment, and Facebook, regardless of its user advantage — dominates its type of media to such a degree. If that’s not reason enough to make YouTube the center of your social strategy, what is?
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April 22, 2019 at 09:29PM