Why Your Awesome Pinterest Image Isn’t Getting a Single Click
I remember when Pinterest was first launched around seven years ago. One of my colleagues said that it would never take off as a social networking site. I have to admit that I agreed at the time, but now realize how wrong we both were. Today, Pinterest is one of the most powerful online marketing platforms in the world and it boasts around 250 million active monthly users.
Unfortunately, that doesn’t mean that Pinterest is guaranteed to drive large amounts of traffic to your website. Many marketers believe they created very high-quality images, but they struggle to get a single click on their images.
Your first inclination is probably to think that Pinterest just isn’t the right website to promote your content. Many marketers heard that it is only good for promoting women’s clothing and jewelry, due to the demographics of the site. This is usually a copout, because they could get a steady supply of quality traffic from the image sharing site with a better optimized strategy.
Why Your Pinterest Images Aren’t Driving Traffic
So, what are you doing wrong? Why aren’t more people clicking on your awesome Pinterest images? Here are some major mistakes that could be holding you back.
Your images don’t have a strong CTA
Aesthetics alone aren’t going to get people clicking your images. You need to provide a compelling reason for people to click them. One case study found that a good CTA can increase traffic by 80% or more. It all starts with creating a great call-to-action (CTA):
Your CTA will make or break your Pinterest campaign. Use it wisely.
You didn’t create an image with broad enough appeal
When you are promoting content with Google or Facebook, you can target your content to a very specific audience. You can create a niche Facebook group or optimize your web properties for a specific keyword in the search engines.
You can’t target your audience as specifically with Pinterest. It is a much more generalized social networking site. This means that your images need to have a broad focus and appeal to a large base of followers.
You can still design images that relate to your niche. However, you are going to need to find an angle that makes them appealing to a large audience base. For example, if you are running a blog about the Paleo diet, you should make sure your images are related to weight loss, rather than the Paleo diet itself. It will have more interest and attract more clicks.
Your images aren’t optimized for search traffic
Everybody understands the importance of optimizing their main website for SEO. This wisdom usually gets set aside when they are building social media profiles. However, you can get a steadier supply of converting traffic by applying the same SEO principles.
Here are some simple strategies to use:
You could increase the traffic to your Pinterest images bye 86% by making sure they are optimized for search engines.
Optimize Your Pinterest Images for More Clicks
Pinterest has become one of the most effective social media platforms in the world. However, you still need to invest time and resources to create quality content that drives clicks to your website. Make sure you know what your audience is looking for and design your images accordingly.
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November 16, 2018 at 08:23AM