Want Better Social Media Results? Take a Digital Sabbatical
Standard advice tells you if you want to get better at something, you have to practice it, as often as possible. And for the most part, this advice holds true whether you’re trying to become a better basketball player or are mastering the art of crocheting.
However, as any fitness buff will tell you, sometimes rest is just as important. Though it seems counterintuitive, one of the best ways to improve your skills as a social media manager is to take some time away from social media altogether—a digital sabbatical.
What Is a Digital Sabbatical?
A digital sabbatical, sometimes called a digital detox, is a period of time where you abstain from using social media, and sometimes the internet altogether, for a set period. In many cases, practitioners use this time to reconnect with nature in some way; for example, they might go fishing or hunting, hike in the woods, or swim. This isn’t strictly necessary, but may help you connect with the part of your life that isn’t dictated by technology.
There are several benefits to this approach, especially if you treat this time like a vacation:
How to Get Started
Thankfully, it’s not hard to take a digital holiday, provided you can have your social media responsibilities covered by another member of your team. Make sure to document any daily tasks or responsibilities you need to have done, then disconnect entirely. You may want to keep a phone nearby for emergency purposes only, but during your time apart—whether it’s a day or a couple of weeks—avoid using any kind of internet-connected technology. After your first sabbatical, it will probably make intuitive sense, and you can repeat the strategy indefinitely to earn the benefits again.
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September 2, 2018 at 07:39PM