Using Social Media to Generate Subscription Box Sales
Have you decided to begin a subscription box business? You’re not alone in that regard as subscription services has become one of the fastest growing markets in recent years. However, with so much competition, you will need to know the best ways to stand out from the crowd.
To start generating more subscription box sales, read on for some effective tactics that will see your subscriptions sore.
Check out the competition
Firstly, you will want to check out the tactics that your competitors are implementing for their strategies. By seeing what other businesses in your industry are focusing on and exploiting, you might be able to get a better idea of what works and what doesn’t. You may even find a gap in the market that your competitors haven’t noticed yet. Also, try and find out how your competitors deal with their inventory management, as this is a major aspect of your business that can often go overlooked. You will generate more subscriptions if you can guarantee that you can fulfil your customers’ wants.
Make yourself stand out and don’t be scared to look at those who are following other subscription services relative to yours. If you’re confident your subscription box offers a better deal than the competition, promote it to their customers. Show them that your subscription box can fulfil their needs better.
Don’t stick to one social media platform
When you already have a favorite social media platform, it can be hard to resist the urge to primarily focus on using it to promote your business. However, it’s important you utilize as many social media channels as possible. Here are some of the main options to sign-up for:
Keep a regular posting schedule
If you want to maintain online visibility, you have to stay consistent. There’s no point throwing out the odd post or Tweet every fortnight. Think about all the other social media content you’re battling against – it’s not just competitors, but also family members, friends, celebrities, meme pages, and whatever else people like to follow. Irregular posts will simply get drowned out and fail to leave an impression.
Due to this, you have to put into place a regular posting schedule. The aim should be to make at least two or three posts a day on each social media platform. However, it’s important not to go overboard. In that regard, you have to remember the saying quality, not quantity. As for quality, your content should be rich in visuals. Text posts work, particularly if they’re witty or informative, but they don’t quite catch the eye like images and videos. Furthermore, the social media content needs to be relevant to your target audience.
If you are struggling to keep up with a regular schedule, there are solutions available which automate the process. This way you can create a batch of social media posts, schedule them to release at set times, and not worry about having to get onto your accounts each day.
Send out to YouTubers
YouTube is a fantastic tool for promoting a business. Yet rather than starting your own channel and uploading videos, the best way to promote your subscription box is with the help of other YouTubers.
If you send out your subscription box to popular YouTube influencers, there’s a possibility they will review it for their channel. If you manage to convince a big YouTuber with a dedicated following, your box could be seen by tens of thousands of new potential customers. What’s the cost for this exposure? It’s just the cost to manufacture your subscription box, and the postage price. That’s a sweet trade, right?
However, there are a couple of caveats. Firstly, there’s no guarantee a YouTuber will do a video review of your subscription box. You could further twist their arm by offering a financial incentive, although this will eat into your marketing budget. Additionally, the box has to be good. There’s no place for your subscription box to hide when it’s on video. People will see exactly what they receive, which gives them a clear picture about the true value of the box.
Run a competition
A competition is a fantastic method for generating interest in your subscription box business. You could offer a free subscription box as the competition prize. If your social media posts promoting the competition gain traction, they could gain hundreds of thousands of impressions in an instant.
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February 7, 2020 at 10:08AM