Twitter’s COO explains why charging all users doesn’t make sense
Twitter might consider adding premium subscription features to TweetDeck, but won’t charge all users because the reduced access wouldn’t jive with what Twitter wants to be, says COO Anthony Noto. Today at Code Conference, Noto explained the four characteristics that make Twitter special, and how those guide its product evolution.
“As growth slowed in 2015 we had to come to grips with what Twitter was” Noto told Recode’s Peter Kafka. The conclusion was “Twitter is the best at showing what’s happening in the world”. Here’s how Noto says it does that:
Noto didn’t spell out why charging a subscription fee to everyone would conflict with these traits, but here’s what’s implied.
On the other hand, charging for premium TweetDeck features could be seen as a way to help journalists and power users react more quickly to Twitter content, follow a wider range of topics efficiently, contribute to more discussions nimbly, and interact with more content to produce data for personalization.Featured Image: Bryce Durbin/TechCrunch
via Twitter – TechCrunch https://techcrunch.com
June 1, 2017 at 06:20AM