RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


Twitter to add labels and warning messages to disputed and misleading COVID-19 info

5/11/2020

0 Comments

 
https://ift.tt/3btUWgg

Twitter to add labels and warning messages to disputed and misleading COVID-19 info

https://ift.tt/2SXoXyn

Twitter on Monday announced it will begin to add warning messages and labels to tweets spreading disputed or misleading information about COVID-10. The labels will direct users reading these tweets to a Twitter-curated page or to external resources that offer additional information and context about the claims being made in the tweet. The warnings, meanwhile, will cover the tweet — requiring an extra click to view the content.

According to the screenshots Twitter published, tweets sharing potentially harmful, misleading information will be labeled with a link that reads “Get the facts about COVID-19.” This link will be preceded by an icon of an exclamation mark in a circle in order to draw the user’s attention.

Twitter says some tweets may instead be labeled with a warning message, based on the tweet’s “propensity for harm” and the type of misleading information it presents. For example, people who are tweeting advice that directly conflicts with public health experts’ guidance may see their tweets labeled with a warning, not just an informational link.

In these cases, the tweet itself is covered up by a warning that reads:

“Some or all of the content shared in this Tweet conflicts with guidance from public health experts regarding COVID-19. Learn more.” 

Users can still opt to see these tweets by clicking the “View” button next to the warning, however.

The system of labeling tweets in this way is something Twitter had already developed for labeling tweets containing synthetic and manipulated media, like “deepfake” videos. Meanwhile, the company in March had expanded its definition of harm to include content that directly contradicts the guidance from authoritative sources of global and local health information.

That gave it permission to remove content it believed could risk people’s health and well-being as well as the ability to add the “public interest notice” to tweets posted by world leaders that would otherwise have violated its COVID-19 guidelines.

However, Twitter’s use of labels and warnings with COVID-19 disinformation seems to have been more hurriedly rolled out, following the spread of a new conspiracy video about COVID-19. The video comes from a well-known vaccine conspiracist, discredited scientist and fired researcher-turned-book author. Its high production values and tone of gravity have easily convinced some of its validity, leading to its rapid spread across social media.

On Friday, Twitter said it would assess individual clips from the video to determine if they’re in violation of its rules. It said it would add a warning label to any tweets with links that point to the full video. Twitter also clarified that it’s not taking down tweets with the links because many people are using them when disputing the content.

Today’s news indicates that Twitter is formalizing its decision around the viral video to include any other COVID-19 disinformation, as well.

Twitter didn’t fully detail how it determines how tweets are caught and labeled, but shared a chart that shows how which tweets get a label vs. a warning, or have no action taken.

“Our teams are using and improving on internal systems to proactively monitor content related to COVID-19,” the company explained in an announcement. “These systems help ensure we’re not amplifying Tweets with these warnings or labels and detecting the high-visibility content quickly. Additionally, we’ll continue to rely on trusted partners to identify content that is likely to result in offline harm. Given the dynamic situation, we will prioritize review and labeling of content that could lead to increased exposure or transmission,” said Twitter.

The system may also evolve over time with new labels being added, Twitter noted.





Social Media

via Twitter – TechCrunch https://techcrunch.com

May 11, 2020 at 01:38PM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe