Twitter introduces pre-roll ads to Periscope videos

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Twitter introduces pre-roll ads to Periscope videos

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Twitter is announcing a new ad unit — pre-roll ads on Periscope videos.

In a blog post, Periscope Group Project Manager Mike Folgner says the ads will appear in a way that’s “organic to how people already consume that content on the platform.” Basically, publishers will have the option to run a short video ad that plays before you watch their Periscope videos (both live broadcasts and replays) on Twitter.

The company has already been rolling out ways for advertisers to create custom campaigns around live Periscope video, but a standard pre-roll ad should be the most straightforward option, and which means it could be used by the widest range of publishers and creators.

“For creators and publishers that use Periscope to go live on Twitter every day, these pre-roll ads present a new way to monetize their video content,” Folgner writes. “For marketers, they have a new source of video advertising beyond what was previously available, including ads during live streaming programs, Promoted Tweets with Periscope video, and custom Amplify campaigns with live content  from influential creators.”

Twitter says it will making pre-roll ads broadly available to advertisers over the next few months.

Despite all the attention around the U.S. presidential campaign (and Donald Trump’s Twitter account) the company’s ad business seemed to stall at the end of 2016. In the most recent earnings call, CEO Jack Dorsey said, “2017 will be about simplifying and differentiating our revenue products.”

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via Twitter – TechCrunch https://techcrunch.com

March 28, 2017 at 01:19AM