Twitter Introduces Conversation Insights and Upcoming Features for 2020
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Twitter’s newest conversation tools and other features coming to the platform in 2020 with special guest, Madalyn Sklar.
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Twitter Adds Conversation Insights Tool to Media Studio: The Publisher Insight section of Twitter Media Studio now features a new tool called, Conversation Insights. Conversation Insight enables publishers to see tweets they may have missed on a customizable dashboard, enabling them to see what’s being said about them minute-by-minute over time.
Twitter Rolls Out Option to Follow Specific Topics: Twitter is finally rolling out the ability to follow specific topics on the platform the same way one might follow individual accounts. This feature was first announced in mid-August and was discussed a previous episode of the Social Media Marketing Talk Show.
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Twitter Shares List of Upcoming Features, Coming in 2020: Twitter’s VP of Design and Research, Dantley Davis, shared a list of five new features that he’s “looking forward to in 2020.” Most ideas focus on giving users more control over retweets and @ mentions as well as protection from conversations they don’t want to take part in.
She stated that “the more transparency that [Twitter] can provide in the product as to who is behind any account is a good thing.” This move is part of Twitter’s efforts to battle trolls, identify bots, and combat misinformation on the platform.
Twitter Tests Emoji-Type Reactions for Direct Messages: Twitter is trying to “make it easier and faster to respond to a Direct Message” by testing emoji reactions that can be attached to specific messages.
Twitter’s Testing a New Option Which Would Enable You to Switch Accounts in Tweet Replies: Twitter appears to be testing a new option that enables users to switch accounts within the tweet reply process, “making it easier to manage multiple account interactions on the go.” This experimental feature was spotted by Twitter user, Renz Bernardo, and shared by social media expert, Matt Navarra.
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November 16, 2019 at 05:04AM