RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


Twitter hires a new GM of revenue products

5/18/2017

0 Comments

 
http://ift.tt/2gZncuJ

Twitter hires a new GM of revenue products

http://ift.tt/2pYcXfL

Meanwhile, at Twitter HQ, the leadership revolving door at the entrance stops spinning clockwise for just a moment as a new face enters the building…

Twitter CEO Jack Dorsey today that the company has hired Bruce Falck, previously the CEO of ad-tech firm Turn, as its head of revenue product.

Amid all the headlines of departures of Twitter executives, the company has faced quarter after quarter of disappointing news for Wall Street as it tries to turn its business around. The problem Twitter faces isn’t just one of getting new users, but also building attractive products for advertisers that can drive additional revenue growth. So, Twitter made a pretty obvious choice to bring in an executive with ad-tech experience to start working on the team.

? @brucefalck is joining the flock to lead Twitter's Revenue Product team! Welcome to the team, Bruce!

— jack (@jack) May 18, 2017

Amobee, a marketing tech firm, acquired Turn in February earlier this year for $310 million. Twitter’s ad business started stalling in the past few quarters, and while the most recent quarter was more positive than what we’ve come to expect lately, it still has to figure out a way to restart its growth engine as its stock continues to struggle.

Twitter increasingly faces a similar challenge that digital advertising companies that aren’t Google and Facebook face: convincing advertisers to move their money from Google and Facebook. While those companies continue to bring in billions in revenue every quarter, companies like Twitter and Snap increasingly have to make a case to advertisers that they can be a strong option three or option four that can get in front of a different audience with a different kind of user behavior.

Building good advertising products that taps into that behavior that’s different than Facebook and Google is just as much a part of the problem as the actual audience. Much of Twitter’s pitch is it is the real-time communications platform for what’s happening around the world, and Twitter has to figure out how to monetize that huge amount of information. It’s made some core product moves — like switching to an algorithmic timeline — but it has to also make sure it has the advertising products to back it up.

That’s led to an enormous amount of uncertainty around the company for Wall Street. The situation is not quite as dire as it was not long ago, however, with the stock up around 28% on the year. Getting its stock price up — with positive news, and not just reports that it might get acquired — is critical to attract new talent and keep it as it tries to figure out how to continue building its business.





Social Media

via Twitter – TechCrunch https://techcrunch.com

May 18, 2017 at 09:34AM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe