It is safe to say that Piers Morgan has stirred some controversy lately, from calling people attending the Women's Marches in January "rabid feminists" to his Twitter feud with J.K. Rowling.
So when he pledged to go silent on social media for 24 hours if the British public raised £5,000 ($6,225) for Comic Relief, somebody saw an opportunity.
After the announcement, Lord Sugar, the host of the UK edition of The Apprentice, posted a video on Twitter offering to pay the entire sum to shut him up.
“Five grand to silence Piers Morgan for a whole day on Twitter? That’s the bargain of the century," he said.
“Comic Relief, send me the bill straight away. I’ll pay it immediately.
"It’s gonna be a wonderful day without that nutter clogging up the whole of Twitter with his nonsense for the whole day.”
Lord Sugar's efforts didn't stop there.
Morgan, a life-long Arsenal fan, also vowed to wear a Tottenham Hotspur shirt for a full day if a £50,000 target is reached.
That has led Lord Sugar to send more appeals to people on Twitter to donate for a good cause:
Many celebrities such as Holly Willoughby, Bradley Walsh, Rio Ferdinand, Robbie Savage and Jamie Redknapp have already donated to his JustGiving page.
Morgan didn't appreciate, though: