Twitter announces new live shows from the WNBA, BuzzFeed, Live Nation and more
Looks like Twitter’s streaming video news deal with Bloomberg was just the first of more than a dozen content partnerships that it’s announcing today.
The company unveiled the full slate at the NewFronts, where online publishers pitch their content to advertisers. (This was the first time Twitter’s held its own NewFronts presentation.)
Twitter has been ramping up its live video efforts over the past year, most noticeably in the pro sports world. Eventually, according to CFO and COO Anthony Noto, the company plans to air live video 24 hours a day, seven days a week — in fact, it sounds like two of these deals already get Twitter to that goal.
“You all have a front row seat to hear how we’re taking premium, professional, TV-quality video and pairing it with the speed, the interactivity and the access of Twitter,” said Matt Derella, Twitter’s vice president of global revenue and operations.
Here’s a quick rundown of the announcements:
And yes, these are all about live video specifically. After the announcements, CEO Jack Dorsey took the stage to remind the audience that Twitter’s mission is to tell its users “What’s happening?” The goal, he said, is to be “the first place that people hear about what matters.” He also thanked everyone for skipping the Met Gala — but after all, they can keep up on the Met Gala via Twitter.Featured Image: Bryce Durbin/TechCrunch
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May 1, 2017 at 12:12PM