Tide's new 'Eco-Box' looks a whole lot like boxed wine

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Tide's new 'Eco-Box' looks a whole lot like boxed wine

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The great Tide Pod panic was nearly a year ago, but Tide is still at it. This week, they announced yet another forbidden treat: Tide Pod boxed wine.

Obviously, don't drink it. It is laundry detergent. And its real name is the Eco-Box, which Procter & Gamble unveiled last Friday in an attempt to make its product cheaper and easier to ship — and thus more e-commerce-friendly. It's also made up of 60 percent less plastic than Tide's standard bottle of the same size.

But it's hard to get past that Franzia look, especially considering Tide's leadership in the "things that look delicious but will poison you" product category. 

Buying three of these and were having a party at my place ?

— smirnoff ice fanclub (@sloughberryred) November 12, 2018

Is Tide aware that its new Amazon play looks like something one could presumably play Slap the Bag with? If they weren't before (they probably were, though), they are now. In a statement sent to BuzzFeed on Tuesday, a spokesperson seemed particularly meme-weary:

"We all know laundry detergent is for cleaning clothes. To be sure people know this is detergent, we put a large picture of our Tide bottle on the side of the box. Whether your Tide comes in a box or a bottle, it should be stored up and away, out of the reach of children."

As with most strange brand decisions, though, at least we got some good tweets out of it.

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via Mashable https://ift.tt/2DCFv97

November 13, 2018 at 09:43AM