The Ultimate Guide to Content Link Building
One of the biggest myths in SEO is that quality content generates natural links. It doesn’t. Thousands of site owners bang out hundreds of pieces of quality content every single day…without a single backlink to show for it. To earn links in today’s crowded content world, you need to take your stuff to the next level. In this chapter I’m going to walk you through the steps you need to take to be able to produce the type of quality, epic stuff that generates links on autopilot (or with a little push).
Find What Already Works
Before you can write link-magnet content you need to have a handle on what’s already out there in your niche. Here’s how.
The first step is to find keywords in your niche that you can frame your content around. It doesn’t make sense to write a 3000-word article that rocks your industry if it’s going to rank for a keyword with only 100 searches per month.
First, open the Google Keyword tool and enter a few keywords that you’d like to rank for:
Under “Match Types”, choose “Exact”.
Then you’ll see a list of keywords that get decent search volume in your niche.
Sort by local monthly searches.
Export these keywords into a .csv by clicking the download button and choosing “All search results”:
This .csv will be a working list of the keywords you’re going to build your epic content around.
Now, delete any keywords that are irrelevant or have insane competition:
Finding Keywords Using SEMRush
If the keywords Google pulled up for you are too competitive or not particularly relevant to your site, you can use an awesome free tool, SEMRush, to see the keywords that your competition is already ranking for.
Once you create an account, sign in and go to your dashboard. Enter a competitor’s domain into the field at the top of the page:
You’ll get a ton of fancy charts and graphs, but you want to zero-in on the “Organic Keywords” area of the page:
Sometimes you’ll find unique keywords that the Google Keyword Tool didn’t show you. Copy and paste any keywords you’d like to rank for into your spreadsheet:
Once you’ve finalized your list, it’s time to see what’s already ranking for your target keywords.
Take the first keyword with decent search volume and check out Google’s top-10:
Keep in mind, a lot of these pages rank due to domain authority and the site’s overall popularity (more eyeballs = more links).
Your job is to look at each of the top-10 results and write something that’s not only better, but is produced in a way that generates natural links and social shares. Which brings us to our next step…
Make Something Even Better (For People and Search Engines)
Most content — even great content — has the potential for another level. Here’s how to find holes in the reigning content so that you can create something even better.
Using the example keyword above, let’s take the #3 result for a spin (http://www.seobook.com/archives/001792.shtml):
As expected, this is a superb article on an authoritative domain. It’s going to be tough to beat. However, there are a few ways we could trump this article in both quality and on-page SEO.
Open up WordPress and follow along so you can outline your next piece of epic content.
On-Page SEO Analysis
First, take a look at the page’s on-page SEO, including meta tags, and content optimization, using the Search Engine Analysis tool at: http://www.seoworkers.com/tools/analyzer.html
Just head over to the page and enter your competing page’s URL:
And you’ll get a thorough report on the page’s on-page SEO.
In this case, this page doesn’t have the exact match keyword (“link building”) in the title tag:
The page also lacks a description tag:
And the alt image tag doesn’t contain any information (target keyword or LSI keywords) to give clues to Google on what the page is about:
Ideally you want to include your keyword in your page’s URL. In this case the page lacks a keyword-rich URL:
Those are four simple opportunities to get an on-page edge over this page. Start your draft WordPress post with these.
Set the permalink that includes the target keyword.
Add keyword-rich alt text to an image:
And include your keyword in title and description:
However, that’s not going to be nearly enough. If you want to stand toe-to-toe with the big boys you need to beat them with better stuff.
Find Content Weaknesses
Now it’s time to see where you can improve on the content that’s already out there. Here’s the exact checklist that I use.
via Quick Sprout http://bit.ly/UU7LJr
April 12, 2019 at 09:26AM