RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


The secret Instagram 'pods' using likes to fight the new algorithm

4/19/2017

0 Comments

 
http://ift.tt/2oUcVaY

The secret Instagram 'pods' using likes to fight the new algorithm

http://ift.tt/2pAX7Yz

The secret Instagram 'pods' using likes to fight the new algorithm

Image: vicky leta / mashable

2016%2f09%2f16%2fe7%2fhttpsd2mhye01h4nj2n.cloudfront.netmediazgkymde1lzex.0212fBy Rachel Thompson2017-04-19 08:57:26 UTC

You scratch my back and I'll scratch yours. That's the vibe in Instagram "pods"  — the secret communities trying to fight the platform's algorithmic timeline, one like at a time. 

In June 2016, Instagram began rolling out its new algorithmic timeline which changed the order of posts in people's feeds, favouring popular posts over chronology. Faced with this new algorithmic challenge, Instagram bloggers have been complaining that it's becoming harder to gain followers organically. So, they're fighting back. In pod-form.

According to Instagram blogger Meggan, who runs the account @CardiganJezebel, a pod is "essentially a group message on Instagram". Members of the group follow each other, and constantly like and comment on one another's posts to keep pod members' posts showing up in other people's timelines. After Meggan became part of a few pods through Facebook groups and Twitter, she says she's been getting better reach and engagement on her Insta posts. 

"These groups help push our pictures up a little bit on the timeline."

"The new algorithm kind of ruined a lot of smaller Instagram accounts. It made it impossible for our photos to be seen. These groups help push our pictures up a little bit on the timeline in the hope more people can see them and interact with them," she says.

Amanda Rose — an Instagram blogger who works in digital marketing — is part of eight pods which, have been helping her bolster her position on her followers' timelines. 

How do Insta pods work? 

According to Rose, pods are formed by creating group messages on Instagram, usually formed of around 10 to 20 users. The users in Instagram pods are mainly bloggers, influencers and content creators, with the occasional businesses in there too. Users are expected to follow one another in the group. Once that's done, they send over a photo they've just posted so that other pod members can like and comment on it.

The hope behind the pods is that the increased engagement from comments and likes on the posts will make them more likely to appear higher in their followers' feeds. Since joining the pods, Rose gets around 120 likes for each picture she posts within the space of a few hours. She also gets around 40 comments per post. "Prior to this I was getting around 30-40 likes, 60 on a good day! And only 1 or 2 spam comments," she says.

There are, of course, some ground rules, but these depend entirely on the nature of the pod. Some groups are strict and expect you to be a very active user, posting at least once a day and expecting you to like and comment posts soon after they're posted. "For others it’s a bit more relaxed as long as you can catch-up before you post your own picture," says Rose. 

Strictly by invitation only 

Amanda Bootes, a lifestyle blogger who works in PR, is part of four Insta pods. She says the pods are strictly invitation-only. "You need to be invited into them from the creator, or by someone that is already inside. You will normally be accepted based on your content and if you fit the theme, such as beauty, food, fitness."

There's a sense of solidarity among pod members, says Bootes, who has met some "incredible" bloggers and Instagrammers through the pods, that she wouldn't have otherwise met. "For me, it shows that bloggers and influencers will always do what they can to help support other people’s content," says Bootes. 

That said, it's not always fun."There are times when you are unable to upload, or want a break from social media but still feel obliged to like or comment on other people's [posts]." Nonetheless, for Bootes, the benefit of "helping other people by something small like this" far outweighs the negative.

If you're serious about your Instagram following, the benefits could be well worth the burden. Besides, what are a few likes and comments here and there?

WATCH: Instagram captures stunning electric blue 'sea sparkle' phenomenon





Social Media

via Social Media http://ift.tt/1N1mMj1

April 18, 2017 at 09:14PM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

All content copyrighted (C) 2010 ~ 2020
​All Photos & Content Used Under Creative Commons
​www.RickRea.com 701-200-7831
Privacy Policy
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe