RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


The NFLs new live streamed Twitter show kicks off tonight

8/29/2017

0 Comments

 
http://ift.tt/2o7aPnw

The NFL’s new live streamed Twitter show kicks off tonight

http://ift.tt/2vBvW2a

Twitter lost streaming rights NFL Thursday Night Football games to Amazon this season, in a deal valued at around $50 million – up from the $10 million Twitter had paid previously. However, the social network is still working with the NFL to bring exclusive streaming sports content to its site. Starting tonight at 7 PM ET, the NFL will debut its new, 30-minute live show, called #NFLBlitz, on Twitter.

After tonight, the show will stream again on Wednesday and Thursday (August 30-21), then Monday through Thursday (September 4-7). Beginning on September 10, #NFLBlitz will run Monday through Thursdays at 7 PM ET throughout the 2017 NFL Season, wrapping with the Super Bowl.

In addition, Twitter will simulcast live coverage of NFL Media’s Fantasy Gameday airing at 11 AM ET on Sundays during the regular season on NFL.com, the company says.

News of Twitter’s renewed partnership with the NFL was previously announced at the Digital Newfronts this May. The two organizations said then they had signed a multi-year agreement that would bring live sports programming to Twitter’s service. This would include things like breaking news, highlights, fantasy projections, pre-game updates, key storylines, team power rankings, and more, Twitter said.

The deal also includes plans to bring official NFL videos to Twitter users worldwide, year-round, Twitter notes.

The new #NFLBlitz program will be hosted by Marc Istook (@MarcIstook) and Erin Coscarelli (@erincoscarelli), and is produced by NFL Network from its L.A.-based studios. It will air on Twitter via NFL.twitter.coma and via the @NFL Twitter account.

The show’s format will leverage Twitter’s social and conversational medium to drive its programming, as well.

For example, hosts Istook and Coscarelli will talk about the top NFL trends based on social metrics, data and buzz, and they’ll incorporate fan reaction and opinion as voiced through Twitter.

The program will also include guest appearances by other NFL Network talent and current NFL stars.

Twitter’s live streaming property Periscope will be integrated, too, bringing live, pre-game access and other interviews to the social network.

Twitter may not have been the best place for the NFL to live stream its games in the first place, especially when the NFL had the option to reach more fans via a site like Amazon, where games are a perk for Amazon Prime members.

Twitter’s audience is still small, compared with TV. The NFL had said last season that over 2 million watched the debut game on Twitter, but 48 million watched on TV. (Twitter today has 328 million users, but is losing U.S. users.) Some fans also felt that having tweets display alongside the game was distracting.

Amazon Prime, on the other hand, has somewhere between 65 million to 80+ million Prime members, depending on which source you go by. (Amazon doesn’t confirm its numbers.)

An NFL-themed show where fan conversations is encouraged, however, may make more sense.

While Twitter didn’t win the deal for the games, it aims to make at least some money from the NFL’s programming – the show will be ad-supported, with Twitter and the NFL splitting the revenue. (The companies did not detail the split).

The NFL’s show was one of several new programs announced at May’s Newfronts, alongside those from the WNBA, BuzzFeed, Viacom, Bloomberg and others.

 





Social Media

via Twitter – TechCrunch https://techcrunch.com

August 29, 2017 at 11:21AM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

All content copyrighted (C) 2010 ~ 2020
​All Photos & Content Used Under Creative Commons
​www.RickRea.com 701-200-7831
Privacy Policy
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe