RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


The Best Social Media Strategy for Online Retailers

8/22/2017

0 Comments

 


The Best Social Media Strategy for Online Retailers

http://ift.tt/2x95Ch2

The importance of social media marketing is obvious to virtually every entrepreneur. Yet most businesses deploy the wrong social strategy for their business. If you’re selling digital goods, subscription services or advertisements, creating content on social media should be your end-game.

However, if you’re selling physical goods and looking for potential buyers on social networks, you need a completely different strategy. Here’s what you should do if you need to get your products moving faster online:

1.  Discover the best platforms

Not everyone is on the same social network. Facebook and Twitter may be the two most popular sites right now, but if you’re selling something niche, like jewish jewelry, you need to target niche sites like Pinterest or a specific Whatsapp group. LinkedIn, for example, is better for B2B sales and Reddit or 9Gag may be better for selling gadgets and tech gear. Take the time to figure out which network most appeals to your target audience.

2.  Engage, don’t create

Creating content is fine, but it shouldn’t be your prime focus. Instead, try to engage with the audience online. Send some influencers free samples of your products, get your customers to talk about how they use your products on your page, and show the world how your team creates the products. By driving engagement, you create trust and expand the pool of potential customers.

3.  Make it easier for people to pay you

If you’ve managed to create an attractive social media presence, you don’t want your sales being held back by the platform’s user interface. Make it as easy as possible for potential customers to buy your goods. Optimize the customer journey so that they can effortlessly buy your product at the click of a button without leaving the social platform.

4.  Optimize the site

The world has gone from websites and desktops to smartphones and social profiles. Your site needs to look and feel responsive enough on all environments. Use online tools to check how fast and mobile-friendly your site really is.

5.  Use professional tools

Take advantage of all the relevant professional tools available to you in order to enhance your social sales strategy. Try Facebook’s Marketplace, Yotpo and Chirpify.

6.  Call to Action

All your efforts on social media should be focused on getting visitors to act. Call to action buttons are common on social platforms. Facebook’s business page lets you select up to 11 different CTAs. Apply them correctly and you’ll drive more than just engagement – you’ll drive sales.

7.  Encourage Reviews

The difference between digital marketing and social media marketing is the effect of social validation. Seeing a positive review from a real person is a lot more powerful than reading a blog post from a thought leader. Encourage your customers to leave reviews and comments on your page and feature them prominently when they’re positive.

The post The Best Social Media Strategy for Online Retailers appeared first on Social Media Explorer.





Social Media

via Social Media Explorer http://ift.tt/xMddWR

August 22, 2017 at 09:47AM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

All content copyrighted (C) 2010 ~ 2020
​All Photos & Content Used Under Creative Commons
​www.RickRea.com 701-200-7831
Privacy Policy
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe