RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


The 3 Keys of Successful Employee Engagement

5/15/2017

0 Comments

 
http://ift.tt/2riDfJK

The 3 Keys of Successful Employee Engagement

http://ift.tt/2pO0wTx

When you think about hiring new talent or motivating your employees, you might initially think about HR. Or in any case, you probably don’t associate those business functions with marketing.

That’s not the case for Patti Newcomer-Simmons, VP of Marketing and Analytics at Intuit. As a company whose mission is to improve people’s lives, Newcomer-Simmons found that this improvement needed to start from within her organization. She knew that in order to empower her own team and the company’s employees, she needed to invest serious time and effort into promoting employee engagement.

However, the idea of employee engagement shouldn’t be confused with employee satisfaction, although the two constructs are definitely related. When Newcomer-Simmons describes the significant increase in employee satisfaction since her return to Intuit (one of her proudest accomplishments!), she not only refers to employees’ satisfaction with the company they work for but their willingness to stay loyal to the company even in the face of better offers from other job prospects. If you’re wondering how you can increase employee engagement in your own company, consider these three principles Newcomer-Simmons says team leaders need to abide by if they want to truly engage and empower their employees.

1. Be Open to Feedback

It’s not easy for an employee to offer his or her boss constructive feedback. So, there has to be some level of vulnerability on the part of the team leader to acknowledge that they could have done something differently. It’s up to the team leader to be direct, ask for feedback and respond openly to constructive criticism or suggestions. This allows employees to have their voices heard and feel positively towards their work and their company.

2. Recognize the Importance of Integrity

Newcomer-Simmons refers to this as the “say-do” ratio. She says, “If you say something that’s really compelling and then don’t follow through, that’s worse than not saying it at all!” When team leaders say they’ll do something, or acknowledge errors in their own judgment without making a visible effort to make a change, employees are left discouraged and dissatisfied. These negative emotions inevitably trickle back into the company and can lead to a loss in morale and a decrease in productivity.

3. Lead by Example

Employees who are held to a higher standard than their team leaders and supervisors will often develop resentment. Or worse, they’ll follow their leaders, which can then exacerbate internal conflicts. Either option negatively affects the company as a whole, which is why Newcomer-Simmons emphasizes the importance of holding yourself to the same standard as the members of your team. So if you’re going to raise the bar and ask more from your team, you better be prepared to raise that same bar for yourself and lead by example.

To hear more about internal branding and encouraging employee engagement, check out the latest Renegade Thinkers Unite podcast with guest, Patti Newcomer-Simmons, Vice President of Marketing and Analytics at Intuit, below:

The post The 3 Keys of Successful Employee Engagement appeared first on Social Media Explorer.





Social Media

via Social Media Explorer http://ift.tt/xMddWR

May 15, 2017 at 04:36AM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe