Testimonials and Your Business: 4 Ways to Begin Using Them Today
Reviews and testimonials are vital to your business in the digital age. Consumers have more information and resources at their fingertips, and this data can help push a purchasing decision in your favor – or to a competitor.
How many consumers read reviews online? A staggering 90%, and 88% trust these reviews just as much as a personal recommendation.
People often think of reviews as product reviews we see on Amazon.com, but they can also be testimonials, which are a very powerful tool as well. Testimonials are a vote of confidence for a business, often a professional service, and they can lead to higher conversion rates.
But a lot of businesses don’t know how to use their testimonials. Some businesses don’t even know how to ask for testimonials.
How to Ask for Testimonials
You don’t want to be that company that practically harasses their customers for a testimonial. It’s better to be professional and integrate a testimonial process into the mix to get the ball rolling.
A few ways to ask for testimonials without pushing your customers away are:
When asking for a testimonial, always make sure that you compliment the person, too. Something as simple as saying, “I really appreciated working with you. You’ve provided a project that really helped me grow as a developer/plumber/etc,” before asking for a testimonial can go a long way in helping you succeed.
4 Ways to Use Testimonials in Your Business
What do you do with all of those testimonials once you have them? You need to display them for the world to see, so they can help boost your reputation and trust. It’s important to actually use the testimonials you receive and not just leave them collecting dust in some digital space for only your eyes to see.
A few of the many ways to use testimonials in your business are:
You never want to neglect testimonials, or reviews, when trying to boost your brand identity and trust. A few good testimonials may be all that’s needed to help your business increase conversion rates, earn more revenue and become an industry leader.
Whether for B2C or B2B, people are looking for testimonials and reviews. If you can’t provide them, you’ll be missing out on leads, business and higher earnings.
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July 12, 2020 at 03:30PM