Successful Brands Use These YouTube Marketing Strategies
If you are trying to build your brand, viral videos provide the kind of exposure that helps you increase your footprint in the market. It’s not easy to find the correct combination of cute kids, fluffy animals and touching or humorous moments to inspire a viral video campaign. However, there’s little doubt that YouTube is the right place to do this.
Tips to Building a Viral Video Campaign
These tips can help you turn great content into a viral video campaign.
When you upload a video to YouTube, change the auto-generated filename to include relevant keywords. For example, a video on how to carve a pumpkin could be called “carve-pumpkin-howto.” Make sure your video is optimized for smartphones and tablet since more than half of YouTube videos originate with mobile devices and the average viewing time exceeds 40 minutes.
When you upload a video, the description box is one of the most important items that you fill in. It’s essential for SEO purposes to give your video 300 words of description, including keywords related to your brand and the target audience.
Tag your video with keywords that accurately reflect your content. For example, a dog training video can include phrases like “puppy potty training” and “puppies” as well as related topics “dog behavior” and “happy pets.” You can always come back and update keywords when new phrases and keywords become relevant.
Overlays, or small boxes of pop-up in a video, can be configured as a clickable link. You can place strong CTAs here such as subscribing to your channel, buying a product, or viewing other videos on your site. Repeat the CTA in the description box for an even higher likelihood of success.
Build an Engaged Community
Viral video content gets attention, but you have to be creative to keep your viewers once the buzz dies down. A concerted effort to create valuable content is more likely to succeed that randomly generating content you think might attract attention.
A much better long-term strategy includes building an engaged YouTube community of viewers who relate to your content and develop a loyalty to your brand. Here are a few tips to stay true to your message:
Budget for Adwords of Facebook in order to reach your target market. However, YouTube is a great place to meet your audience to provide value and create a feedback forum for your branding. There’s a tremendous opportunity for segmentation once you establish a following.
There are several Youtube ad formats to choose from on YouTube:
Use each of these advertising types to reach segmented users. Experiment to see what works best for your demographic. For instance, display views by interest, device, demographics or contextual keywords.
Buy YouTube views to launch your videos and attract new views.
“By increasing your ranking on YouTube’s search engine, your videos’ thumbnails are being seen by many more targeted people and get recommended on other people’s personal feed. This exposure to a broader, newly targeted audience will result in getting many more views organically,” according to Get Fans, an online marketplace that sells YouTube views.
Benefits of buying views include the following:
Buying views for your videos is a great way to start your campaign and build a community of your own.
Get Brand Placements
You might not land a Kardashian, but getting product placement with YouTube stars will increase your market. Choose an influencer who will represent your brand in a way that increases value, even if they don’t verbally mention it. YouTube stars that are plugged into your target demographic can make marketing efforts far more effective than traditional methods. A major benefit is that you can then use a hands-off approach and get positive results.
Implementing the tips above helps you connect to your market without spending tons of money on marketing testing. It makes it much easier to stay agile and switch gears as the needs of your target market filter in via feedback on YouTube and other channels.
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December 31, 2018 at 03:18AM