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Starbucks faces social media backlash over tepid apology for alleged racial profiling

4/14/2018

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Starbucks faces social media backlash over tepid apology for alleged racial profiling

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Starbucks faces social media backlash over tepid apology for alleged racial profiling

Image: LightRocket via Getty Images

2017%2f12%2f04%2f7d%2fmarkpic.c6031By Mark Kaufman2018-04-14 21:00:55 UTC

Cell phone video captured a bewildered man at Starbucks this week asking Philadelphia police why they were arresting his two black friends. 

Onlookers said there didn't appear to be a reason for the arrest. The men were simply sitting at the coffee shop, waiting for their business associate — the aforementioned bewildered man — to show up before placing their orders.

Now, Starbucks has confirmed that the incident was a mistake, and "are disappointed this led to an arrest."

The three-sentence apology, however, is short on details or a even just a blunt admission of guilt. The company did not reply to Mashable's request for more details at the time of this publication. 

On April 12, a Twitter user posted a 45-second video of the arrest online, in which she commented: "All the other white ppl are wondering why it’s never happened to us when we do the same thing."

@Starbucks The police were called because these men hadn’t ordered anything. They were waiting for a friend to show up, who did as they were taken out in handcuffs for doing nothing. All the other white ppl are wondering why it’s never happened to us when we do the same thing. pic.twitter.com/0U4Pzs55Ci

— Melissa DePino (@missydepino) April 12, 2018

The "same thing," specifically, is waiting for a friend or sitting at Starbucks before ordering a drink. This is obviously common in many Starbucks scenarios, as Starbucks is one of the nation's most popular meeting places. 

As the company states on its website:

"It’s not unusual to see people coming to Starbucks to chat, meet up or even work. We’re a neighborhood gathering place, a part of the daily routine – and we couldn’t be happier about it."

Details are still lacking, but it appears a Starbucks employee called the police on the two black men, for reasons not specified. In the tweeted statement, Starbucks apologized to the two customers. It's unlikely such a public apology would have occurred if Starbucks wasn't directly responsibly for the arrest.

It's also unlikely that Starbucks would have been forced to publicly apologize for the event had the video of the wrongful arrest not been published to social media. It became an issue they couldn't ignore. 

As of 4:30 p.m. Eastern time on April 14, the Twitter video has accumulated nearly four million views and the social media conversation around it continues.

How revealing that a @Starbucks employee, who works in a place where people spend hours sitting around using the wifi and tapping away on their laptops with or without coffee, gets alarmed enough to call the cops just because black men enter the space and don’t order right away. https://t.co/pdzXYfMc09

— Joy Reid (@JoyAnnReid) April 14, 2018

You'll notice that nowhere in this "apology" was an admission of wrongdoing. Starbucks doesn't think the employees were wrong to call the cops on those men, they're just sorry the men got arrested over it. https://t.co/wcE6s20lwk

— EricaJoy (@EricaJoy) April 14, 2018

This is an example of saying a lot but saying nothing. Who called the cops, why did they call the cops, why were the black men targeted for minding their business. I have been to starbucks all over the country 50% of people there not doing nothing but chilling. Need better answer https://t.co/SdfDHSxK0C

— Robert Littal (@BSO) April 14, 2018

It took Starbucks two days to issue a paragraph.

— Mohamed Salih (@MohamedMOSalih) April 14, 2018





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April 14, 2018 at 04:12PM

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