RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


Social Selling: The Right Way And The Wrong Way Of Doing It

6/25/2019

0 Comments

 


Social Selling: The Right Way And The Wrong Way Of Doing It

http://bit.ly/2NbTW9B

The field of “social selling” continues to change and evolve, according to the needs of those doing the selling. In the early days, “social selling” simply meant hanging out on social platforms like LinkedIn and offering solutions to people’s problems. Now, it’s been used for everything from turning “cold leads” into “hot leads” and for helping members of a sales team craft their marketing messages. Here are few do’s and don’ts of how to do it right.

DO: Use the social networks that people in your industry actually use

This is particularly important for B2B companies, where LinkedIn is still the preeminent social selling platform. If you’re trying to use Twitter and Instagram and people aren’t actually using those platforms, then you’re not going to have the kind of success you’re counting on. But that also means that you have to understand not just WHY people are using certain social networks, but also HOWthey are using them. For example, nobody likes to be DM’d on Twitter with obvious tweet spam.

DON’T: Ignore the value of “social listening”

There’s a common misconception that if you’re hanging out on a social network and not actually contributing new content, then you’re somehow “lurking” or “stalking” other users. That’s not the case at all. With any social network, the old 80/20 rule is in effect – 80% of the content is created by 20% of the people. Take time to listen to what potential customers are saying, and listen carefully to how they describe their problems. That will make it easier for you to chime in every now and then with some suggestions and ideas.

DO: Provide valuable, actionable content

When it comes to “social selling,” you can’t view social media as just another broadcast medium where you simply blast out offers, deals and promotions. Instead, your goal should be to provide real value and knowledge. It’s about more than just leaving behind your company’s URL as a comment, too. It’s about sharing insights and knowledge. That’s the way you build up credibility and trust with potential customers. On social media, people can spot a lack of authenticity very easily. If you’re only sending out “connect with me” requests on LinkedIn only so that you can message them with a promotional offer, you’re doing it wrong.

DON’T: Ignore the value of measuring results on a daily basis

With most sales teams, the focus is squarely on the quarter. As in: How many accounts did you open this quarter? But in social selling, the focus is on the day-to-day. Instead of setting targets and goals just for the quarter, you need to set up daily goals. How many people are you going to try to reach? How many conversations will you contribute to each day? If you’re hitting your daily goal, then you’ll most assuredly reach your quarterly goal.

Just remember: there are two parts to “social selling” – the “social” part and the “selling” part. You need to focus on both in order to land the results you want. Being “social” means acting the way you would with your friends and colleagues – you wouldn’t go around stalking them and constantly barraging them with offers and comments every time you see then, and you shouldn’t do the same on social media.

The post Social Selling: The Right Way And The Wrong Way Of Doing It appeared first on Social Media Explorer.





Social Media

via Social Media Explorer http://bit.ly/2onGYog

June 25, 2019 at 10:43AM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

All content copyrighted (C) 2010 ~ 2020
​All Photos & Content Used Under Creative Commons
​www.RickRea.com 701-200-7831
Privacy Policy
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe