RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


Snap and Twitter now have roughly the same market cap

12/20/2017

0 Comments

 
http://ift.tt/2lY74wG

Snap and Twitter now have roughly the same market cap

http://ift.tt/2Bb5gsd

While we won’t call this a huge watershed moment per se, something nominally interesting in the world of Weird Social Media Things happened this morning: Snap and Twitter are now worth the same based on their market caps.

With some small moves on both companies’ shares, both companies are now hovering around $18.7 billion in market cap. There are some extra mechanics that go into this, but it’s worth noting simply because it’s indicative of both the changing sentiment around Snap and Twitter. On the year, Twitter’s stock price is up around 50%, while Snap’s stock price is down around 35% after it went public earlier this year.

Let’s get to the charts! Here’s Twitter first for the past year:

And here’s Snap:

So, really, this is the tale of two stocks and two companies. Both have shown pretty tepid growth, but with an upgrade a few days ago that sent Twitter shares soaring, it may be that Twitter has been able to turn the narrative in such a way that investors are looking at the company in a new way. Meanwhile, Snap’s stock is in a tailspin after being one of the big blockbuster IPOs this year that’s ended up a bust. Snap’s growth, too, is tepid, but with product changes on the way, it seems like it still needs to figure out a way to turn that story around.

Twitter for most of the year struggled with getting its story out that it’s ready to make product changes and address problems around abuse and harassment that have hounded it for years (and have become increasingly salient this year). But on Monday it said it is starting to enforce new rules around violence and hate, and then an upgrade from a Wall Street firm gave its shares a fresh injection of confidence for investors that are helping it end the year strong rather than limping to the finish line. Twitter shares hit a high on the year earlier this week.

Meanwhile, it seems like Snap’s post-IPO period has just been a string of very bad days as it hasn’t seemed to show the kind of growth that Wall Street expects for the fresh IPO. Granted, newly-minted public companies can have especially volatile stock prices — we have a couple years to work with for Twitter and less than a year for Snap — but missing its first quarter out the gate definitely has not helped the company.

These stock prices are still important because they’re a near-term barometer of sentiment for the company, but also help the companies offer generous compensation packages for incoming employees. That means they can do a better job of attracting talent, which is key for product-driven companies like Twitter and Snap. Both of these companies, of course, will probably tell you they’re focused on delivering long-term value for shareholders and not paying attention to the day-to-day, but it’s still a moment worth noting in the grand scheme of things.

Featured Image: Michael Kovac/Getty Images




Social Media

via Twitter – TechCrunch https://techcrunch.com

December 20, 2017 at 12:20PM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe