How To Use Social Media And Online Reviews To Research A Company
Word of mouth and newspaper reviews used to be the way people could research whether a company or business is high quality or not. Luckily in the digital age of social media and online reviews finding out about a business like a restaurant is a quick online search away. The one aspect of online reviews to factor in is that there are going to be fake reviews. Reviews that are very specific about the service are important to note whether they are negative or positive. Review websites try to eliminate fake reviews but those writing the fake reviews are coming up with new ways to game the system. The following are tips to help use social media and online reviews to research companies and businesses in the 4 categories below.
A digital marketing company or agency that does not have social media accounts or any reviews are not experts in the field. Building a following is important in this niche and online reviews being absent can be replaced at times with impressive testimonials. Big name companies endorsing the skills of the company is something to note as leading people astray could lead to lessening of reputation for the person giving the recommendation. Social media accounts with a few thousand followers is the minimum to start working with a company as this should be a rule of thumb.
Legal representation like that of a car accident attorney in Jackson Mississippi or lawyer for criminal defense lawyer in Tampa will be of incredible importance to research. An attorney that always settles or has a massively bad trial record can ruin the lives of their clients. Clients that have had bad experiences will flock online to let others know about what they experienced. Good attorneys will have examples of settlements or plea bargains on their website or trial results available on demand. A social media presence can show that a law firm is detail oriented as not every firm participates in social media marketing.
Ecommerce websites should always be researched before entering your credit card information into them. There are far too many illegitimate ecommerce websites that look exactly like legitimate websites. The only difference is that your information is being stolen or you are getting products that are knockoffs or second hand being passed off as new. Consumers do not stand for this type of nonsense so they will make it known online about these scams and low quality online stores.
Restaurant Establishment (Not Part Of A National or Regional Chain)
Yelp is a great resource for people trying to find out about the best restaurants in town. The reviews that are provided can do everything from tell you which server to ask for to helping assist you with what to order. Not all establishments advertise their deals effectively so checking reviews can be important. For your favorite establishments you should follow their social media accounts as they might have special events going on. Number of reviews being high makes the chances of them being true far higher. A restaurant with 20 reviews might just be reviewed by employees, family, and friends of the owners.
Social media and online reviews allow people to become as informed as possible before spending their money with a business. Your money should be spent with the peace of mind you are getting the best service or product possible!
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July 14, 2019 at 02:45PM
Twitter vs Instagram: Which Platform Is Better for Branding?
Based on these numbers, companies, and brands often choose the bigger platform for their marketing efforts. But is it always a good idea to go where it’s hard to stand out? Isn’t it better to have less competition and more engaged users?
Instagram is a visual platform where brands post images and videos that represent their brand. Twitter focuses more on conversations and updates as a way to keep users in the loop.
Read on below to discover the key differences between Twitter vs Instagram and which platform is better for your brand.
When it comes to engagement between Instagram vs Twitter, Instagram is the clear winner. The platform keeps the users constantly scrolling, doesn’t allow direct links to outside websites, and is a visual platform.
These features are great for brands to keep the conversation going, and build solid relationships with their customers. Twitter’s engagement is much lower, though its retweet, quote, and reply features allow for instant communication.
Another major difference between Twitter and Instagram is reposting. Instagram does not offer this option, but you can easily retweet (share) posts on Twitter.
Instagram users can go live via Instagram stories, Instagram Live, and IGTV. This gives brands a chance to connect with their followers in real time. This is not possible with Twitter, though posting live news updates comes close enough.
To decide between Twitter or Instagram for your brand, ask yourself if you have enough live content to post. If you don’t have enough content yet, you can always plan ahead and schedule Instagram posts automatically. This way, you’ll always have a rich feed, and plenty of updates to keep your audience happy.
Twitter also offers scheduling posts, but due to its update-based nature, you’d need to plan a whole day’s worth of content. Otherwise, a single tweet will get lost in the sea of constant updates.
Both Instagram and Twitter offer ads and sponsored posts, but the engagement might be drastically different. On Instagram, you can monetize posts, stories, and IGTV videos, while on Twitter, you can only use posts in different formats to promote your products or services.
Instagram now offers direct shopping features that brands use to link to their products and online stores. Twitter does not offer a “Shop Now” feature, aside from sponsored tweets linking to product websites.
Who Wins the Battle of Twitter vs Instagram?
Before you decide to use one platform to grow your brand and write the other off, consider the pros and cons of both.
Instagram might be more visual than Twitter, but Twitter allows users to share posts and spread the word faster. You can always use both platforms for different purposes and to reach different audiences in different ways.
For more Twitter vs Instagram posts, keep browsing our blog where we publish the best tips and tools in the social media world.
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July 14, 2019 at 12:24PM
How Social Media Users Should Choose a Mobile Phone Plan
It can be overwhelming to choose the ideal mobile phone plan for you. Aside from the fact that there are a lot of carriers to choose from, every single one of them provides various plans for various needs. It’s easy to find sites that compare mobile plans, as you can see on abono by scrolling through the list. This list is only intended for people living in Sweden, but a quick google search will help you find a similar one.
However, looking for the best mobile phone plan for you does not have to be complicated. Here are several tips on how to choose a mobile phone plan:
Choose Your Basic Needs
Choosing the primary things you are looking for in a mobile phone plan is the first step. This includes:
You do not have to worry if you aren’t sure about a few of these questions. You do not have to specify all of them.
Postpaid vs. Prepaid
There are 2 various forms of plans that mobile service companies provide – prepaid and postpaid.
Also, you may see this as a contract or month-to-month. However, the idea is still similar. They all provide SMS, voice services, and data connectivity.
These are phone plans that are contract-free. In this plan, you will pay upfront for an allotment of data, SMS, and calls. You can utilize these additions until your prepaid plan expires or until they run out. Being able to manage your expenses carefully is the advantage here. Also, it enables you to choose and pick what you need every month. For instance, if you have a coming month where you know you will require a lot of additional mobile data, you can simply buy more data at the start. This is because you pay a complete fee for a set quantity of usage at the beginning of each month.
Prepaid phone plans do not come with phones. However, a lot of budget handsets are sold as prepaid phones. Usually, they are towards the cheap end of the pricing range. However, you can also pair up a cheap prepaid plan for your high-end phone. Before, these plans were seen as second-tier and may have had poor allowances. This is especially true when it comes to data. Nowadays, that isn’t much the case. And you can look for some extremely excellent prepaid plans.
This is the regular service contract per month. Typically, you sign up for 1 up to 2 years and then pay a set amount every month. You are locked into that contract. If you spit before the end, you’ll most likely have to pay an early exit charge. Payments are done at the end of the billing cycle or end of the month, with a flat minimum fee for basic coverage plus any additional charges accumulated.
Typically, it is these types of plans that have the option to get a phone. Oftentimes, it is for an extra handset repayment charge.
This type of plan is where you have to be a bit more wary about how much data you are utilizing. This is because you will see additional charges if you go over the allotted amount of data.
How much you’re willing to spend every month for your mobile phone plan is another thing to consider. The cost can depend based on a lot of various factors. This includes the allowances included in the plan, the length of the contract, which network operator you choose, and much more.
You’ll be in a better position to choose the best plan for your budget as well as your needs by ensuring that you work out your maximum monthly budget as early as possible.
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July 14, 2019 at 07:09AM
YouTube SEO: 10 Best Ways to Get Maximum Views on Your YouTube Video (2019)
YouTube has become a lucrative career option for youngsters and professionals alike. By posting engaging content and videos on YouTube, you can gain fame, money, and followers. So, it goes without saying that more and more people are trying out their luck in this field, which has made millionaires out of teenagers. But in this ever-increasing competition, how will you ensure your videos get maximum views? Don’t worry, we are here to help.
Buying inorganic traffic may increase the numbers on your channel, but they are not really helpful when it comes to organic traffic and engagement. For that, you need to follow some SEO rules. Search Engine Optimization ensures that your videos appear on top of search lists, so that they are visible to more people and get more organic traffic.
Check out these 10 best ways to apply proper SEO and get maximum views on your YouTube videos.
Keep the target keyword in your video name.
It is important to identify the keywords that should be your focus. Once you figure out the target keywords, make sure they appear right in the title of your video. When you upload the file, YouTube will read the file name and its code. If the correct keywords appear there, the video is more likely to appear in search results.
For example, if you are uploading a video about cleaning products, make sure your file name is relevant; something like “best cleaning products for home”, followed by the video file type. This will ensure that even while uploading, YouTube knows what your video is focused on.
Optimize your video title and description.
Your video title is the first thing a user notices while clicking on it. Instead of putting a random, vague title, make sure your video has a major keyword and makes sense. The title should not be too long though. For a food video, titles like “Veg lasagna simple recipe” can be considered.
The video description, on the other hand, can be a bit more elaborate. The character limit is 1000 but make sure you don’t make the description long and boring. SEO will work till some extent, but ultimately the viewer has to find your content interesting. Keep the keywords in the first 3-4 lines of description and strategically place as many keywords as you can while sounding natural.
Take suggested keywords from YouTube.
A smart thing to do is do prior research while uploading a video. If you are unsure which keywords will give your video more prominence, there is a foolproof way to find it out. For example, type in the generic topic in the YouTube search bar and see the suggestions that pop up. If YouTube is suggesting search titles, that means these topics are very common among viewers.
If you are posting an inspirational video, type “inspirational video” and see what suggestions you get. There might be suggestions like inspirational video, followed by: “for students”, “in English”, “for pregnant ladies”, etc. Pick out the most relevant option from the list and use it to describe your video.
Encourage engagement on your content.
The popularity of your video is often determined by the number of likes and comments. While you can add numbers inorganically, only real users can boost your content by subscribing to your channel and interacting on your videos. YouTube uses the number of subscribers as a ranking factor for videos to appear in searches. You can buy YouTube subscribers from many available places.
A good SEO tip is to make the videos interactive and encourage viewers to leave comments and feedback. The more engagement you have, the more your video will get prominence.
Don’t compromise video quality.
Quality is always better than quantity, be it anything on the market. Same in the case of your YouTube videos. In a bid to increase volume on your channel, make sure the videos you put out have good quality. Increase production value; invest time and effort in your creativity, if not money.
Nowadays, you do not need expensive devices to make high quality videos. Use your phones but make sure the content is polished and interesting. People should be interested in your content. They might come for keywords, but they stay for quality. And if they leave after the first few seconds, your SEO value will take a hit.
Thumbnails are very important.
Do not take thumbnails lightly. Even though they do not directly affect traffic, they definitely influence viewers into choosing your video above the million others pertaining to the same topic.
Most people click on a video after looking at the thumbnail picture, so make sure your first impression is interesting. That will surely convert to more views and more revenue in the long run.
Add closed captions or subtitles wherever possible.
YouTube can crawl closed captions and figure out if your video is friendly to people with hearing disabilities. Having subtitles or closed captions gives your video an edge over the others.
Although YouTube has automatic captions, they are flawed more often than not. So, edit those captions or add more of your own. But make sure your video has the option of availing subtitles.
Add relevant links to your channel and videos.
While uploading new content, you can include links to your previous videos. If possible, also include links to your channel in the content associated with your new video. Having backlinks and internal references tells YouTube that you have authority over a particular subject.
This will help the search engine figure out that you have covered similar topics in the past and give your new videos precedence over newbies.
Use effective tags to define your content.
Tagging is another way to ensure better ranking in YouTube search, which obviously means that more people will visit your channel and watch your videos. There are many tools on the internet which help you determine the most effective tags for your video topic.
The main keyword should come first, followed by some general keywords to give it a holistic feel. Amateurs as well as professional YouTubers have found it useful to follow keyword trends and tag their videos accordingly.
Make the first part of your video very interesting.
Most viewers determine whether to watch the video by judging the first few seconds of content. This is also the crucial time to ensure you hook your followers so that they do not stop watching the video immediately. If more users leave your page after watching the first few seconds, that spells SEO disaster.
It tells YouTube that your content is uninformative or uninteresting, which in turn makes it drop your rank in the list. Hence, be sure to put your best foot forward right from the beginning to enjoy ever-increasing viewers in your YouTube career.
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July 13, 2019 at 06:35AM
LinkedIn Updates Pages and Algorithm
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore new Instagram chat stickers and ad placements, as well as updates to LinkedIn’s pages and algorithm with special guests, Sue B. Zimmerman and Michaela Alexis.
Tune In to the Social Media Marketing Talk Show
Watch this week’s show:
About Our Special Guests
Use the timestamps below to fast-forward to our top stories in the replay above.
How to Use Video Marketing to Increase Your Influence, Visibility, and Sales—Online Training!
Instagram Rolls Out Chat Stickers for Stories: Instagram Stories’ new Chat sticker lets you ask your followers to join a new group chat. Instagram is positioning it as a solution for people who want to have a big group conversation about something or to make plans.
How to Use Video Marketing to Increase Your Influence, Visibility, and Sales—Online Training!
Instagram Developing Stop Motion Camera Mode for Stories: According to reports, Instagram is working on a new Stories camera mode that allows you to create stop motion videos easily through its app.
Instagram Stories Camera Stores Content Up to 7 Days: Instagram is rolling out a small but significant tweak that gives you more time to use the photos or videos that you capture with the Stories camera.
Instagram Opens Ad Placements in Explore: Instagram announced plans to slowly introduce ads in its Explore feed within the next few months. The first Explore ads, which are for IGTV, are live now.
LinkedIn Announces New Features for Pages: Custom CTA Buttons, Analytics: LinkedIn announced new features for pages that “make it easier for organizations to engage their community.”
LinkedIn Algorithm Update: According to an exclusive report by Axios, LinkedIn announced algorithm changes made over the past 12-18 months to favor conversations in its feed that cater to niche professional interests, as opposed to elevating viral content.
Other News Mentioned
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July 13, 2019 at 05:03AM
Want to Know How Your Customers Really Feel? Check Twitter
As the internet continues to democratize opinion through reviews posted on sites like Amazon, Facebook, and Google, customers are finding more and more ways to voice their grievances online.
At the same time, platforms like Twitter empower users to connect and commiserate over similar negative and positive experiences, thanks to functionality on the platform like replies and “retweets”. The result is a digital ecosystem that can play a major role in your business’ public identity.
Here are a few things to keep in mind about how customers are using Twitter, from the good to the bad and even the ugly.
Twitter users speak their truth
It’s common to see Twitter users interacting with brands online to voice their opinions. While this could range from engagement (like a retweet) to mentions or replies, the fact remains that there is some real power in what your audience tweets.
This is even more true of users aged 18-29, who comprise almost 39 percent of all Twitter users, and are likely to also seek opinions from their peers on the platform. The result is a public platform that is as powerful as it is brutally honest.
Need an example of how this power can get ugly fast? Take, for example, the fact that companies like Comcast have had to institute a new position, “social care specialist”, in order to field the massive number of complaints about their brand on platforms like Facebook and Twitter.
In fact, a 2015 study found that Comcast had the worst overall customer sentiment across all Twitter mentions, resulting in Mashable proclaiming Comcast to be the “most miserable brand on Twitter”. When popular trending hashtags about the brand range from “#comcastoutage” to “#comcastsucks,” it’s easy to see where that title came from, and just how negative customers can be online.
What you can do about it
So what should you do if you don’t want your company to be the next Comcast? One thing you can do is learn from their mistakes. Taking a look at some of the most egregious tweets, one pattern begins to emerge really affects the likelihood that a customer will complain online: customer service.
You’ve probably already read studies about how businesses lose $75 billion dollars because of bad customer service, and Twitter can play a major role in magnifying and exacerbating customer fallout. For example, viral videos of negative support agent interactions are some of the most damaging forms of content that get shared on social media sites like Twitter, and often necessitate public apologies from company figureheads.
One way to avoid these issues in the first place is to use call center software that allows you to monitor and track employee performance. Even better, by integrating your Microsoft call center with your business’ CRM platform, you can keep tabs on repeat callers, prioritizing them so that they receive specialized support from some of your best agents. This can go a long way in mitigating any risk of negative interactions between your employees and your customers, ultimately protecting your brand.
You’ve probably heard that the best defense is a good offense, and that sentiment couldn’t be more true in the world of customer support. If you perform a quick search of your brand’s mentions online and are upset by what you discover on platforms like Twitter, make sure to take the results seriously and perform an internal audit of your customer support strategy.
By being proactive and taking advantage of top-flight call center software solutions, you can begin to address the problem and ultimately build your reputation back up.
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July 12, 2019 at 05:13PM
Potential Pitfalls of Social Media and Social Networking When It Comes to a Malpractice Case
It’s no secret that social media and social networking presents a minefield for a person involved in a malpractice case. An attorney or client may feel like they have to walk on eggshells — anything they post could come back to bite them, endangering their chances of a favorable outcome. The following are some of the potential pitfalls of social media and social networking when it comes to a malpractice case. By following this guide, you’ll know what not to do, and how to get the outcome you are hoping for.
What is a malpractice case?
Medical malpractice cases are normally pretty straightforward. According to the Davis Klein Law Firm, a team of medical malpractice attorneys in Albuquerque, “When a doctor or other medical professional fails to perform her or his duties according to established standards in the medical field and someone gets hurt or dies as a result, a claim for medical malpractice may exist.” In simple English: If a doctor is careless and breaches their duty towards you, they may owe you damages. An overworked surgeon may leave a tool in a patient’s body after surgery, for example, or a negligent nurse may cause an overdose of a dangerous medication. In these cases, the medical provider should have been watching out for their patents, but their careless and negligence put the patient’s life at risk.
However, according, again, to David Klein, to meet the burden of proof the injured patient must have a medical expert testify to the original medical provider’s breach of conduct. This is where it gets tricky. While it may seem obvious to you that you have experienced a life-changing injury, the attorneys opposed to you will try to mitigate your experience, and thereby reduce the amount you may be entitled to.
How social media comes into play
If you are seeking claims from a debilitating knee injury from a botched ACL surgery, you probably shouldn’t be adding pics from the family’s annual ski trip to your Instagram story, even if you stay in the cabin the whole time. Furthermore, posting about your case could accidentally violate attorney-client privilege. If you and your lawyer have discussed something confidential and you post about it on social media, your opponent’s lawyer could force your lawyer to reveal all communications about that aspect of the case. It is an easy way to jeopardize your attorney’s legal strategy.
So, how do you keep yourself safe on social? First, keep your privacy settings on lock. On large sites such as Twitter, Facebook, and Instagram, you have the choice of whether or not to keep your profile public, or to only let select people see what you post. While a site like Twitter allows you to browse anonymously, Facebook tends to be strict about your identity, and Instagram posts, image-focused as they are, can leave a trail of breadcrumbs that lead right back to you. The University of Texas’ Center for identity has a great primer on managing your social media privacy settings.
Do not accept friend or follower requests from people you do not know. They could very well be people associated with your opposition, and something innocuous as a new Instagram follower could cost you thousands of dollars. Keep your social media presence family-friendly. As a rule of thumb, if you wouldn’t say it to your boss or your grandmother, keep it offline. A misinterpreted raunchy joke or ironic comment can be twisted in ways you never imagined. If you’re not careful they’ll come back to bite you. As the old saying goes, if you don’t have something nice to say, don’t say anything. Or, to put it in a more modern (and half-serious) way, never tweet.
Keep this information in mind to prevent social media from sabotaging your malpractice case.
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July 12, 2019 at 05:05PM
How to Optimize Your Product Pages
As an ecommerce store, driving traffic to your website is only half of the battle. That in itself is a tall task, but so much more needs to be done in order for you to actually generate sales.
Take a moment to put yourself into the minds of the consumers.
Clearly, they’re somewhat interested in whatever you’re selling. Maybe they found you from an organic search of a product they need or maybe they clicked on a PPC advertisement. It’s possible that they found your site from a social media campaign.
The way they found you really doesn’t matter. What’s important is that they landed on your site because of interest.
You’ve done a great job of setting up your site navigation, making it easy for visitors to find exactly what they’re looking for. This brings them to the product page, which is what we’ll be focusing on in this guide.
Here’s what you need to realize. When a website visitor lands on your product page, they’re often just a click away from completing the purchase process. But that won’t happen if those landing pages aren’t optimized for conversions.
Failure to properly design and optimize product pages is a mistake that I see ecommerce sites make all of the time. That’s what inspired me to write this guide.
I’ll explain everything you need to know about crafting product pages that drive conversions.
Elements of a product page
Before we continue, I want to make sure you understand exactly what needs to be included on every product page. All product pages should have the same elements.
First and foremost, your product always needs to be the center of attention. While this may seem obvious, I’ve seen some ecommerce sites position their products in a way that appears to be an afterthought.
Branding needs to be everywhere on your website. While you may have branding on your homepage or other interior pages, you can’t forget to add this to your product pages. Depending on where your traffic is coming from, not everyone who lands on a product page will see your homepage.
Website design is one of the most crucial elements of a product page. Even if you include all of the other proper elements, it’s useless if the design isn’t functional or user-friendly.
You can’t sell products without text. That’s why your sales copy is a critical element. The writing needs to flow well with your design and branding to tie everything together.
Now that you know what needs to be on your product pages, let’s look at some more specific tips for product page optimization.
Make sure your CTA is clear and obvious
How does someone buy an item from your product page?
They need to click on a button that allows them to check out. But if that button is buried somewhere on the page, you won’t drive as many conversions.
Take a look at this product page from Blenders Eyewear.
There’s only one button on this entire page that can be clicked—add to cart.
It’s big, bold, and the only text on the screen with a background color. In fact, aside from the product itself, the CTA here is the most prominent part of the page. It can’t be missed.
Go to your website and look at your product pages. See if your CTA is as clear and obvious as this one.
If your visitors can’t spot the button right away, it’s a problem.
Your CTA must be in view at all times. If users have to scroll to find it, then it’s not going to have a high conversion rate.
Here’s something else to keep in mind. Don’t place your conversion CTA near other CTAs on your site. For example, the “buy now” button shouldn’t be positioned next to a “subscribe” button.
While collecting emails is important, that doesn’t belong above the fold on your product page, and it certainly shouldn’t be somewhere that will draw attention away from your transactional CTA.
Don’t get too cute or fancy with the wording of your call-to-action either. Something along the lines of “buy now” or “add to cart” is just fine. Trying to be creative here can just end up confusing your customers.
Use professional photography
Unlike brick and mortar retail, online consumers rely heavily on images to make their buying decisions.
Your smartphone might take a great picture, but you should not be using it to take product photos. Everything needs to be handled by a professional.
Get a photographer to handle photoshoots with professional equipment and editing software. It’s worth it to spend extra on these things in order to get the best shot. You’ll need to take photos from every possible angle.
With that said, you also need to make sure that you’re taking the “right” photos for your product pages.
For example, let’s say you’re selling something like a wristwatch. A photo of a watch alone on a table doesn’t really add much value to the consumer. But if you put it on someone’s wrist, it gives them a better indication of the product will look if they buy it.
Take a look at the images on this product page from MVMT.
This is great photography. They used the “right” images because all of the shots show the product on a person’s wrist.
You can see how it looks from every angle. The first image shows how it looks from the first person perspective of the model looking down to check the time. Then it includes some other shots of how it will look from someone else’s view.
Oh yeah—they even show what the watch looks like if you’re jumping out of a plane.
These photos tell the full story about the product. It’s stylish, looks great, and can be worn as casual wear and active wear alike.
Include social proof
No matter how independent or unique a person claims to be, consumers will still follow the lead of others. Why should they buy a product if nobody else has?
They’ll have no way of telling if your product is good, useful, or just a waste of their money. If they’re unable to get these questions answered, then they probably won’t buy.
That’s why you need to include social proof on your product pages.
84% of people trust an online review as much as a recommendation from a friend. After reading between one and six reviews, 68% of customers form an opinion about a brand or product.
It’s your job to encourage customer reviews. After someone makes a purchase, send a follow-up email and ask them to rate or review the product. The more reviews you get, the better off you’ll be.
In fact, 49% of consumers say that they value the quantity of online reviews when they’re evaluating a business.
Blenders Eyewear, one of the examples we looked at earlier, had reviews on their product page. Just make sure you don’t let the reviews distract the user from buying.
Here’s another example of this strategy used by Brooks.
This product has 68 reviews and it’s rated 5/5 stars by their customers. You can see this information above the fold, and near the product description.
However, the actual reviews aren’t shown here. If you click on them, it will bring you to the bottom of the page.
That’s where the reviews belong.
If these were positioned elsewhere on the page, it would be too distracting and take away from the product and CTA. But by including some information above the fold, and giving customers easy access to find the reviews and read them, it helps aid their buying decision.
Visitors can do all of this without having to go to another landing page or third-party review sites.
If a picture is worth 1,000 words, how much is a video worth?
Earlier I explained the importance of allowing your customers to get a better understanding of your products with images. But a video really gives them a closer look at everything.
Videos can showcase your products more than a picture ever could.
In fact, 90% of people say that product videos are helpful during the buying process. 70% of marketers say that videos convert higher than any other type of content.
After watching a video, 64% of consumers are more likely to buy a product.
Check out this example of a product page from GoPro.
It’s a different approach compared to some of the other examples we’ve looked at so far.
Videos are especially important for this company since they’re selling a camera on this page. The video shows exactly what type of content can be captured with this camera.
Videos are great for those of you who have products that need a little bit more explanation. It’s not necessarily required if you’re selling something simple, like a plain shirt.
But with that said, you can still include videos, even if you’re selling something straightforward. Allbirds is a shoe company that has videos on their product pages of people walking in their shoes.
For those of you that have a product that’s a bit more complex and requires further explanation, adding a “how to” video or product demonstration can be very helpful to the consumer.
Carefully craft product descriptions
This is one of the more common mistakes that I see on ecommerce product pages. Everything looks great until the description.
While your product page should definitely be visually appealing with photos and videos, you still need to have some text on the page.
Keep it short. Don’t go overboard with long paragraphs. Nobody wants to read large blocks of text. You can use bullet points to shorten the content and make it easier for people to read.
Don’t be boring. Establish a brand voice. Know your audience and what they want to hear.
If your target market is business professionals over the age of 50, the description would be different then if you were trying to reach college students.
Look at this product description from Dr. Squatch, an ecommerce site that sells men’s soap.
This particular bar of soap was inspired by the scent of beer.
Take a closer look at some of the text in this description. They use phrasing like “drag a lawn chair into the shower” and “sip a couple cold cruisers.”
Their product isn’t for everyone. So they’re comfortable using slang to target a specific market.
Normally, I’d say steer clear of this type of phrasing. But in this case, it’s part of the company’s overall branding strategy.
Understand your customer and what they want in a product. Then work that into the description.
Don’t just rush through the process and say “soap that smells like beer.” Does this describe the product? Sure.
But will it make anyone want to buy it? Probably not.
Justify your pricing
Your pricing strategy is part of your product page since the price will obviously need to be on display.
This is your chance to justify your pricing and show your product’s value.
The description, pictures, videos, and everything else on the page needs to explain exactly why your product is priced a certain way. This is especially true for those of you who are selling products at higher price points.
Look at this example from Lululemon.
They have a quick “why we made this” description directly under the price.
In short, it explains that the product doesn’t have seams, is made with anti-stink technology, is ventilated, and made for training.
It’s not just a regular t-shirt for wearing to bed or around the house. So the high price tag of $68 for a seemingly simple shirt is justifiable.
Without that information, consumers may be a bit more reluctant to buy.
A/B test everything
Truthfully, you won’t know for sure if your product page is fully optimized until you try different approaches.
That’s why every element of the page should be A/B tested over and over again.
The list goes on and on. It’s an ongoing process.
Even as your conversion rates rise, don’t assume that they can’t get any higher. Keep running tests to be sure.
Product pages are the most important components of your ecommerce site.
When a website visitor lands on one of these pages, they are moments away from converting. It’s your job to make sure that every product page is optimized to drive sales.
Use this guide as a reference to help you make sure that your pages have all of the crucial elements needed. Then follow the examples that I showed you and apply those same principles to your website.
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July 12, 2019 at 02:33PM
Twitter to test ‘hide replies’ feature
Tech, Twitter, Mashable Video, Social Media, and Tech
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July 12, 2019 at 01:05PM
3 Neat Tricks to Make Your Content More Shareable
Do you pay attention to how shareable your content is on social media? It’s easy to say yes, but if all you’re doing is uploading beautiful images, then you may be missing out. Plenty of factors influence whether people will share your content online. Some love the way you write, others enjoy your visual content, and there are those who simply want to save your content to read it later.
You should consider that there may be people who want to share your content but can’t figure out how to do so. Perhaps the sharing buttons are missing, or you simply don’t have good images worth sharing. Here are a few tricks you can do right now to make shareable content and boost your blog traffic.
1) Study what your audience wants
The performance history of your previous posts and images is a good indicator of future performance. That shouldn’t come as a surprise, yet many bloggers ignore the critical steps in analyzing their blog metrics. Each social media platform has a built-in analytics tool. Take Pinterest analytics, for example, which lets you see what posts get shared the most. Studying the elements of your most shared blogs allows you to find the winning design for your future posts.
2) Design visual content that looks great across all social platforms
There’s no one-size-fits-all approach when designing visual content. What looks good on Pinterest may look horrendous on Facebook. This is something you shouldn’t take for granted. Instead, take a proactive approach and design visual content that people would love to share, regardless of the platform they’re using.
On Pinterest, for instance, long and tall images are preferred since they take up most of the Pinterest feed real estate. If you’re using Adobe Spark, the Pinterest template is set at 800 pixels x 1200 pixels. But the same image size doesn’t work well on Facebook. Using Yoast WordPress plugin solves this problem, as it overrides the default image and replaces it with the recommended image size. If you want to check out more tools that convert images to the appropriate size based on where they’re getting shared, be sure to click here.
3) Write your blogs while visualizing the end result
Interestingly, 32% of marketers consider visual images as the most important form of content, followed by blogging at 27%. There’s no other way to put it: Online users can’t get enough of visual content. While making your text engaging is still an essential step in your content creation strategy, be sure that you’re visualizing how the blog will look like once everything’s finished.
If you’re writing how-to posts, for instance, then consider adding screenshots for each step. This is a surefire way of engaging your readers, allowing them to visualize the exact steps to do instead of merely reading your instructions.
Keep in mind that visuals are meant to add context to your content, and they can spell the difference between people clicking the share button and leaving your website to head over to your competition.
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July 12, 2019 at 01:04PM