How to Become Iconic: Succeeding by Standing Apart
To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction. His podcast is Project Distinct, and his latest book is Iconic: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction.
Scott explains the four cornerstones of distinction and shares examples of businesses that successfully stand out.
Read a summary of the interview below. To listen to the interview, scroll to the end of this article.
How Marketers Can Help a Business Become Iconic
When Scott was a student leader of a national youth organization, a lot of folks heard him speak. As a result, he was fortunate to go on to build a career as a professional speaker but he didn’t have a specialized topic.
If people asked what he spoke about, Scott would typically say, “About an hour. I can do a program on time management, stress management, sales, goal setting, whatever.” He could come up with something and be reasonably proficient at presenting it.
He was doing well and making a decent living, and then tragically, his wife Sherry was diagnosed with terminal ovarian cancer. So for about 4-5 years, he was the sole caregiver, which meant that he had to drastically cut back on the speaking business.
After Sherry’s passing, Scott wanted to get back into the speaking circuit. He wanted to find out what his brand was, so he called the bureaus that had booked him in the past and asked, “When you recommend me to your clients, what do you say?” And the number-one answer he kept hearing was that he was a great speaker and a nice guy.
Now, Scott wants to be a nice guy, but he works hard at his craft, and he felt that answer was the kiss of death. He just couldn’t picture the vice president of Ford sitting in a meeting saying, “For this year’s sales conference we need a really nice guy.” It’s more likely they were looking for someone who had expertise in a particular field and who stood out in the marketplace.
Scott started researching how to make a business stand out. That was 12 years ago, and there wasn’t a resource that was prescriptive in terms of marketing a business to help it stand out from competitors.
As he researched, he reasoned that if other people were having a difficult time finding the same information, maybe he could help. The more he researched and talked about the subject, the more convinced he became that he was correct.
So in 2009, during a time of economic collapse and recession, he released a book called Collapse of Distinction. The Miami Herald named the book one of the 10 best business books of the year, then 30 other newspapers followed suit. The second edition of the book was retitled Create Distinction.
The book hit the marketplace just before marketers, particularly on social media, were focusing on how to differentiate themselves. As that became a more prevalent topic, Scott had already established expertise in the subject and his book became the go-to source for the pathway to marketing, selling, or running a business to stand out.
As Scott’s clients followed the pathway in the book, they would experience greater sales success, and greater attraction and retention of both customers and employees.
Then his clients began to say, “We’ve created distinction. What’s next?
Scott realized he’d done a lot of research and written a book on how to create distinction, but hadn’t worked on how to keep it or how to get it back if it was lost.
That’s the subject of his new book, Iconic.
Listen to the show to hear the story behind the title of Scott’s book, Iconic.
Why Is It Important to Be Distinct or Iconic?
Business growth is the combination of acquisition and retention.
Scott believes the customers you attract with your messages have more value to your business than the customers you pursue. People attracted to your message, values, and communication on social media are more likely to do first-time and repeat business with you and to refer others to you.
This attraction philosophy achieves both acquisition and retention but it only works if we can break through the clutter that dominates social media.
Distinction is important because it helps a business rise above the noise and clutter, giving an opportunity to create emotional connection—the only place loyalty comes from in any business relationship. There’s no reason for anyone to be loyal to anything toward which they have no feeling.
So through social media and breaking through the clutter and establishing the attraction, a business can create a bond with their customers and prospects that transcends transaction and sets them up for the long haul.
Listen to the show to find out how Comcast is distinguishing itself in the marketplace.
What Does Iconic Really Mean?
The world we live in is noisier than ever before in terms of content. There are more people trying to get our attention—and the attention of our customers.
Unfortunately, this means that no matter what your niche, there’s going to be more clutter you have to compete with. Most people respond to this clutter by blasting their brand out to as many people as possible, hoping to reach their ideal customers.
But Scott sees things differently. To stand out in today’s landscape, brands need to attract their customers by establishing an identity that stands out from the crowd and speaks to what their customers are looking for.
Scott defines distinctive as standing out in a particular industry. This is necessary for brands of different sizes and niches to achieve.
Scott believes that being distinctive means you stand out in your respective marketplace. Becoming iconic, he says, means you transcend your specific field and are recognized as an example beyond your own specific industry.
You can be distinctive and not be iconic, but you can’t be iconic without first becoming distinctive. In other words, you can’t transcend your category unless you stand out in your category.
So the first step is to create distinction, of which there are four cornerstones.
The First Cornerstone of Distinction: Clarity
You can’t differentiate what you can’t define.
When I ask marketers or CEOs to describe what their business does in 6 seconds, most of them fail miserably. What’s more, a recent study by the National Retail Federation found that 70% of frontline employees can’t describe to customers why they’re better off purchasing from their employer than the competition.
Scott thinks that stems from a lack of clarity. If marketers aren’t clear about what those advantages are, how in the world can we expect our employees to be clear?
Your staff needs to understand what you’re all about, what your high concept is. To explain this further, Scott shares examples of businesses that have a very clear high concept.
The phrase “Your pizza in 30 minutes” hasn’t been used since the ’90s, but a majority of people who hear it will still think of Domino’s. Domino’s is focused on delivery. Say “Better ingredients, better pizza,” and people will think of Papa John’s. Papa John’s is focused on product quality.
Papa John’s delivers at most locations, and Domino’s is certainly concerned about product quality, but the clarity about what’s most important to their respective businesses is truly significant. It separates both of them from the myriad of national and local competitors.
This type of unique clarity is key even for small businesses, because nobody is loyal to generic. People are loyal to the brands, companies, and businesses of all sizes that create a truly compelling reason to give them their loyalty.
Scott stresses that clarity can work for businesses of any size. To visualize this, there’s a plumbing company whose slogan is “We’ll show up on time, smell good, and you won’t see our butt crack.”
With that high concept, they’ve successfully separated their business from the other plumbers in their area.
Clarity is simply how you describe what you’re all about internally and externally.
Listen to the show to hear more about high concepts used in other industries.
The Second Cornerstone of Distinction: Creativity
Scott admits that when he was researching and writing his latest book, he believed creativity would be the first cornerstone. His research proved that assumption wrong.
While interviewing more than 30 songwriters—people who make their living based on creativity—in Nashville, he learned that for every one of them, clarity came before creativity.
The songwriter who wrote Faith Hill’s hit “Breathe” explained it this way, “Look, I’ve written number-one songs on the pop charts, the rock charts, and the country charts. So I’ve got to decide is this going to be a pop song, rock song, or country song? Is it going to be sung by a male, a female, or a group? Going to be up-tempo, going to be a ballad? Until I’m clear on that, I can’t really get creative.”
To illustrate how this works for businesses, Scott shares how the Taylor family in St. Louis created distinction for a rental car company they started in the basement of the old St. Louis airport.
The Taylors knew they were going to compete against Hertz, Avis, and other big brands, and that there’s zero product variation in the rental car industry. The Ford you get from Avis is the same as the Ford you get from Hertz or any other provider.
So they made a list of every point of contact that a customer would have with a rental car agency. They outlined 13 points of contact and chose one to approach with creativity. The Taylor family still owns Enterprise Rent-a-Car and they’ll still pick you up.
Scott says this approach was a revelation to him because the assumption with innovation is that everything has to be blown up or disrupted, then rebuilt. The Enterprise story shows us that a single tweak to the industry standard can be just as effective.
Les Schwab Tires, a smaller tire company in the Pacific Northwest, delivers something they call “sudden service.” Pull into any Les Schwab and a smartly uniformed employee bursts out of the door, runs up to your car and welcomes you. The tires they sell are the same as those offered by competitors, but they’ve made a name in that part of the nation for the way they welcome customers.
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No customer has ever said, “I love doing business with Company X. They’re exactly like the competition.”
The takeaway for marketers is that we don’t have to change the product or the price. We just have to find one specific thing we can twist to create distinction.
The Third Cornerstone of Distinction: Communication
After you’ve worked on clarity and creativity, you’re ready to communicate what you’ve defined internally and externally. The sheer number of generations in the marketplace makes the process of delivering those external communications more important than ever.
A company Scott works with uses that communication experience as a further point of distinction. They ask their customers, “How would you like for us to communicate with you going forward?” If you want phone calls, they’ll call you. If you want a letter in the mail, they’ll mail you. If you want email, they’ll do that. If you want a text, they’ll do that. You want to DM on Twitter, they’ll do that.
They let each customer define the preferred method of communication. The second critical thing about communication is the power of narrative—the power of story. Narrative is the only form of communication that traverses all generations. Baby boomers love a good story, Millennials love a good story, we all love a compelling narrative.
The magic is in the combination of the two: the story we create and how we communicate it. It doesn’t matter how we communicate if we don’t create a compelling story. Once that compelling story is created, finding different approaches to use the various media and methods to tell it becomes really important.
How you communicate your story sets the standard by which you will be judged.
Listen to the show to hear how Scott incorporates communication distinction in his own business.
The Fourth Cornerstone of Distinction: Customer Experience Focus
Scott says he chose each of those three words—“customer experience focus”—very carefully. What he’s trying to get at is, “How does it feel to do business with us?” He’s found that a lot of organizations and marketing leaders haven’t really drilled down deeply enough into that.
Scott uses (and has trademarked) the phrase “Ultimate Customer Experience” to help with this. Key to developing the Ultimate Customer Experience is the three words, “…and then what?”
Somebody responds to something that you’ve posted on Instagram. And then what? What are you going to do? What are you going to say? What’s your next step? And then what? Do you want a response from them? Do you have a step you want them to take?
You have to keep drilling down into the customer experience to get as specific as you possibly can.
Continue to push “And then what?” to the point in the experience where someone purchases your product or service. Well, and then what? Are you going to get them on a subscription? Are you going to follow up with them? How do you encourage their referrals?
Looking at all of those things is absolutely critical to customer experience focus because the customer experience is part of what creates the feelings that lead to loyalty.
One of Scott’s least favorite things to hear from a business is “We exceed customer expectations.” When he hears this, his response is to ask, “Okay, so what does your customer expect?” What he often hears is, “Well, we think what they…”
You can’t exceed an expectation of which you’re unaware.
Listen to the show to hear Mike and Scott discuss customer experience focus in the context of Undercover Boss.
What Does an Iconic Business Look Like?
When moving toward distinction or becoming iconic, the size of your business doesn’t matter, Scott says. What matters is whether your business is building on the four cornerstones, which will over time separate you from the competition.
When you’ve achieved distinction, the next step toward becoming iconic involves putting an even higher level of emphasis on those four cornerstones.
Additionally, iconic businesses do some specific things in terms of promise and performance. What’s more, as Scott Stratton talks about in his books UnSelling and UnMarketing, iconic businesses stop selling and start engaging.
What does this look like for a small business?
Ashbusters: A Differentiation Success Story
Mark Stoner owns Ashbusters, a chimney sweep business based in Nashville.
In terms of clarity, Mark discovered that nobody really wants their chimney swept. What customers want is a home safe from fire. He began to focus on the safety that’s achieved when a chimney is swept.
To achieve creativity, Mark looked at all of the normal things a chimney sweep does, and chose to do a couple of things differently. To illustrate, his sweeps lay paper down when they enter a home so they never once step on the carpet.
To communicate with his customers, they actively seek out complaints. When a sweep finishes a job, the customer is given a card and Ashbusters personally calls every customer—that’s 60 phone calls a day—to ask, “Is there anything we did to upset you?”
Scott loves this because often when a customer complains, we solve the problem for that customer but we don’t fix the process that created the problem. Ashbusters actively seeks out complaints through their communication and then works on improving the customer experience focus cornerstone.
And then what? Ashbusters wondered if there were other things they could do to make a client’s home safe. Now they do home safety evaluations that involve things like making sure every electrical outlet is covered if there’s a small child in the home.
CNBC recently featured Mark on Blue-Collar Millionaires because he’s built a multimillion-dollar business that started as a simple “We’ll come in and sweep your chimney” service.
Scott believes that businesses need to stop making safe decisions based on what their competition is doing.
While he was writing What Customers Really Want, he learned that customers don’t evaluate a business on an industry specific basis. Customers evaluate a business on the totality of experiences that they’ve had.
So no matter what industry you’re in, your competition is Starbucks and Marriott and Volkswagen – every business with which your customer has had an experience.
This means businesses have to have competitive awareness but also to find ways to stand out so they aren’t defined by their competition. To aspire to a higher level of distinction and being iconic that will truly pay incredible dividends now and in the future
Listen to the show to find out about how an Indianapolis steakhouse uses worker retention strategies to earn a higher gross revenue than Tavern on the Green.
Discovery of the Week
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You can do affordable low-quantity runs; die-cut stickers, for instance, start at $57 for 50 stickers.
Sticker Mule’s prices vary according to project type and quantity of materials.
Listen to the show to learn more and let us know how Sticker Mule works for you.
Key Takeaways in This Episode
Listen to the Interview Now
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What do you think? What are your thoughts on creating an iconic brand? Please share your comments below.
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February 15, 2019 at 05:03AM
How to Become Iconic: Succeeding by Standing Apart - 341
Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers?
To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the book Create Distinction.
Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com
Show notes: https://www.socialmediaexaminer.com/341
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February 15, 2019 at 04:57AM
Best WordPress Calendar Plugin – (Review Updated for Winter of 2019)
WordPress is the most popular content management system. Period. If you have a WordPress site — which you should if your site is a content site — you know how many plugins are available on this platform. There are thousands, literally thousands. I did a search today to see how many WordPress plugins there are. The number? 54,681. It can be a bit overwhelming. With so many plugins to choose from, how can you know which ones are the best?
What you do know is that you want to add a calendar feature to your website. Being able to simply add dates and times is crucial for some businesses. Not every calendar plugin is the same. Some of you will need more advanced calendar features than others. You may need a calendar to keep track of tasks — pretty basic. Or, you may need a more advanced calendar for managing events, bookings, and integrating with ecommerce platforms.
I took the time to find the best WordPress calendar plugins available. So regardless of your situation, you can use this guide to find the one that best suits your needs.
1. The Events Calendar
As the name implies, The Events Calendar WordPress plugin is ideal for any site that’s managing events. There are so many different uses for this feature.
It’s great for musicians who want to showcase their upcoming performances, as well as venue owners who need to display shows coming to their location. If you have a restaurant, church, or nonprofit organization, this plugin is perfect for you. If you’re an author and traveling to promote your book, or speaking at any seminars and conferences, you can benefit from the events calendar. As you can see from these examples, the possibilities are nearly limitless.
Here’s how the plugin looks once you implement it:
In addition to this month view option, you can also organize the calendar by day or list of events.
The microformats will help boost your SEO, and the plugin offers caching support as well as debug mode. It’s compatible with Google Maps, Google Calendar, and iCal as well. So events can be exported and added to other platforms.
Users who are looking at the calendar even have the option to browse for certain events. They won’t have to scroll to find something specific.
The design is fully responsive no matter what device the calendar is being used on. So you won’t have to worry if visitors are browsing from desktops, smartphones, or tablets. This is extremely important since accommodating the needs of mobile users can boost sales.
One of the reasons why The Events Calendar is so popular is because it’s easy to use right out of the box. You’ll be able to figure out how to navigate and use everything in minutes.
You can install this plugin for free, but it does have a few paid options as well. The premium upgrades are very affordable — they cost $89, $149, and $299 per year for personal, business, and agency use, respectively.
2. Booking Calendar
The Booking Calendar is one of the first booking systems ever developed for WordPress. It was originally released back in 2009. Over the last decade, it’s been installed on WordPress sites more than one million times.
It’s safe to say that this plugin has gone through its fair share of updates and changes over the past ten years, which has helped it keep its spot as one of the best WordPress calendar plugins in 2019.
This plugin makes it easy for website visitors to view the availability of something, such as an apartment, hotel, or service, and book directly from the calendar.
Here’s how it works: Let’s say you own a carpet cleaning business. Rather than taking appointments over the phone, which can be inefficient, it’s easy for you to add a user-friendly calendar to your WordPress site. Website visitors can select the day and time for an appointment and fill out form fields to book the cleaning. This is much more user-friendly than requiring them to pick up the phone and going back and forth about possible dates. I know I’d much rather book online. If you make me pick up a phone, I’m a lot less likely to follow through with the booking.
As you can see, the functionality of this plugin can be applied to so many different websites and businesses. From the backend, it’s easy for the admin to view, manage, and customize all of the bookings. Booking Calendar lets you set limits to avoid double bookings. Dates and times will automatically become unavailable once your limits have been reached. This calendar plugin can manage an entire year in advance.
The administrative features give you the option to approve or deny bookings as well. You can set it up so you receive email notifications when something gets added to your calendar. That way you can plan your schedule accordingly, and won’t have to keep manually checking WordPress to see if anything has been changed.
3. Simple Calendar – Google Calendar Plugin
I don’t mean to be redundant, but the Simple Calendar – Google Calendar Plugin is as simple as it gets. The reason why it made my list is because it’s so easy for anyone to use, even if you don’t have any technical experience.
This plugin has more limited features compared to other calendars, but sometimes too many elements add unnecessary complexity. For those of you who don’t need all of the extras and frills, the Simple Calendar – Google Calendar Plugin is perfect.
Once you install the plugin, you’ll be able to display any event from a Google Calendar, which means you won’t need to re-create any events manually in WordPress.
You can use tags to customize your events without having to do any coding.
It’s easy to integrate this plugin with other tools to turn your calendar into a format that’s easy to distribute as a newsletter. This feature allows you to share the calendar with your email subscribers without requiring them to to visit your website.
Like most options, this plugin lets you view calendars in a monthly grid or a list view. The advanced settings will automatically adjust for time zones, as well as the date and time formats, depending on where your site visitors are located.
I’d recommend this plugin to anyone who doesn’t needed too many advanced features in a WordPress calendar. For lack of a better word, I’d describe this plugin the same way it does — simple.
As you probably guessed, the EventON WordPress plugin is made for managing events.
The design of this calendar is what makes this plugin stand apart from other options. If you want a sleek and beautifully designed calendar that fits with your pages and themes, this will be a top choice for you to consider. With this plugin you can customize the look to match with the trending color schemes on your website.
There’s a lot to like about it as well. It’s easy for users to search for events or navigate from month to month. It readily handles events lasting for multiple days, months at a time, or even all year. And, you can highlight featured events that you want to promote more and jump off of the page. Each event has a title, date, time, address, and photo. You can also add a description of the event, as well as an additional image showing the location.
People can even get directions to the location directly from the event listing on your website. All they need to do is type their address into Google Maps, which is integrated on the screen.
EventON lets users buy tickets to events with Woocommerce support. But you’ll need to pay extra for that add on.
EventON is arguably the best WordPress calendar plugin for managing and promoting events on your website. It’s not free, but there is a demo for you to try if you’re interested. All of the premium features are purchased separately, so you can customize the plugin to meet your needs.
5. All-in-One Event Calendar
All-in-One Event Calendar is another one of my favorite WordPress plugins. I like it because it’s so easy to use within WordPress. Just look at how simple this new event page is to configure.
Everything is so straightforward. All you need to do is fill out the form fields, add the dates and times, and you’re good to go. There are settings for the location details, contact information, as well as a section for purchasing tickets. The plugin automatically helps optimize your events for SEO purposes. You can embed Google Maps into each event as well, so it’s one less step for people who need directions. They can do this directly from your website.
You can sync All-in-One Event Calendar with other platforms, including:
Site visitors can view the calendar by month, week, day, or poster board and it’s easy to filter events. I especially like the color coding feature for grouping events in certain categories. For example, let’s say you own a restaurant. You can add different colors for things like karaoke, trivia, or happy hour, so it’s easy for people to find what they’re looking for. (For me, that’d be a hard no on karaoke, and a hearty yes on trivia and happy hour.)
The basic version of All-in-One Event Calendar is free. The pro version starts at $9 per month, but there are more advanced options for $29 and $99. But I think the majority of sites will have their needs met with the free version or the $9 pro version at most.
6. My Calendar
My Calendar is likely the best option for adding multiple calendars on your WordPress website, or if you have multiple sites that need to display the same calendar. My Calendar is multi-site friendly, so you can add calendars to a network of sites that you’re managing directly from a single WordPress install. So you can essentially share events within the network by fetching them from a remote database. Unlike other plugins that we’ve seen so far, My Calendar has a mini-calendar view, which is ideal for a compact display on your site or sites.
Once an event has been created, you can automatically have it posted to Twitter, set up email notifications whenever a new event is scheduled, and you can easily schedule and manage recurring events.
You’ll also have the option to create custom templates for your calendars. If you’re a designer or developer, this plugin will give you lots of flexibility to create custom calendars for your WordPress site.
There you have it. These are the top six WordPress calendar plugins of 2019.
Use this guide to determine which plugin is the best for your website. Not all of these plugins offer the same options and functionality. So you’ll want to make sure that you find one that covers your needs.
At the same time, you don’t want to get a WordPress calendar plugin that’s too complex. If you need something that’s simple, you can find an option that’s more on the basic side. Like I said earlier, one of my business mantras is: No unnecessary complications. Keep it simple. Whizbang features you don’t need can slow you down, instead of speeding you up.
There are tons of other WordPress calendar plugins, but in my experience, these are the best ones.
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February 14, 2019 at 11:02AM
First look at Twitter’s Snapchatty new Camera feature
Twitter has been secretly developing an enhanced camera feature that’s accessible with a swipe from the home screen and allows you to overlay captions on photos, videos, and Live broadcasts before sharing them to the timeline. Twitter is already used by people to post pictures and videos, but as it builds up its profile as a media company, and in the age of Snapchat and Instagram, it is working on the feature in hopes it will get people doing that even more.
Described in Twitter’s code as the “News Camera”, the Snapchat-style visual sharing option could turn more people into citizen journalists… or just get them sharing more selfies, reaction shots, and the world around them. Getting more original visual content into Twitter spices up the feed and could also help photo and video ads blend in.
He describes the ability to swipe left from the homescreen to bring up the new unified capture screen. After you shoot some media, overlays appear prompting you to add a location and a caption to describe “what’s happening”. Users can choose from six colored backgrounds for the caption and location overlay card before posting, which lets you unite words and imagery on Twitter for the first time to make a splash with your tweets.
Meanwhile, code digger and frequent TechCrunch tipster Jane Manchun Wong has found Twitter code describing how users should “Try the updated Twitter camera” to “capture photos, videos, and go live”. Bloomberg and CNBC had previously reported that Twitter was building an improved camera, but without feature details or screenshots.
Twitter confirmed to TechCrunch that it’s currently developing the new camera feature. A Twitter spokesperson told us “I can confirm that we’re working on an easier way to share thing like images and videos on Twitter. What you’re seeing is in mid-development so it’s tough to comment on what things will look like in the final stage. The team is still actively working on what we’ll actually end up shipping.” When asked when it would launch, the spokesperson told us “Unfortunately we don’t have a timeline right now. You could expect the first half of this year.”
Twitter has largely sat by as visual sharing overtook the rest of the social media landscape. It’s yet to launch a Snapchat Stories feature like almost every other app — although you could argue that Moments was an effort to do that — and it seems to have neglected Persicope as the Live broadcasting trend waned. But the information density of all the words on Twitter might make it daunting to mainstream users compared to something easy and visual like Instagram.
This month, as it turns away from reporting monthly active users, Twitter reported daily active users for the first time, revealing it has 126 million that are monetizable compared to Snapchat’s 186 million while Instagram has over 500 million.
The new Twitter camera could make the service more appealing for people who see something worth sharing, but don’t always know what to say,
via Twitter – TechCrunch https://techcrunch.com
February 14, 2019 at 10:56AM
10 Ways to Make Your Team More Productive
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February 14, 2019 at 09:33AM
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-I will recommend also posting each of your videos on Facebook using native video uploader. Make sure to include a call-to-action within the Facebook post video.
-Always make sure keeping your video titles to fifty characters or less. A longer video is SEO unfriendly, and your title will be cut off.
-Embedding your videos on the YouTube on your blog and promoting them to social media people is another way of getting views. This will not only boost your video views, but it also increases your sites page views.
-Try as much as possible to keep your videos to around three minutes. Keep researching by buffer social shows the appropriate length of a YouTube video.
– When selecting the keywords for your videos, make a quick Google search to check if there are video outcomes for those keywords. If there, the video you have just uploaded has higher chances of ranking.
– Organizing your videos in topical playlists is another way of gaining views on your YouTube channel. Using keywords that are relevant will make your video rank faster.
-Make sure to include an introduction for all your videos. Your opening is where you should hook your viewers.
-Including your YouTube video URL and embedding it on your site is also very crucial.
-It is highly recommended using relevant keywords in your description and title so that your video has the best opportunity of reflecting up in the Google results search and YouTube Channel.
This article has clearly explained how to buy YouTube views without complication. If you are planning to buy views from YouTube, make sure to go for the credible and legit providers. There are a lot of scammers all over that are there in the market and are always vigilant to scam you.
Buying views from the approved dealers will make your video to gain more traffic. You will be known all over in different continents. Also, if you don’t have that cash of purchasing views use the natural way of getting traffic. Let your video be anchored on the right onpage and offpage SEO policies as Google algorithm demands.
YouTube has a marvelous channel where millions of individuals go there to watch videos. Make sure to buy some views to get massive viewers.
The post How to Buy Views on YouTube with Zero Difficulties appeared first on Social Media Explorer.
via Social Media Explorer http://bit.ly/2onGYog
February 14, 2019 at 08:36AM
Getting The Message Out Quickly, The Journey, Season 2 Episode 21
Watch the Journey
This episode of the Journey shows how Social Media Examiner quickly got the word out about an opportunity that had a rapidly approaching deadline.
Have you ever benefited from moving quickly? Share your experiences and thoughts in the comments below.
Don’t miss an episode! Subscribe to The Journey on YouTube.
via Social Media Marketing | Social Media Examiner http://bit.ly/1LtH18p
February 14, 2019 at 05:08AM
A New Way To Think About Social Media Influencers
Amtrak has a new twist on the classic social media influencer strategy. As part of its new #AmtrakTakeMeThere promotion, Amtrak is willing to offer free round-trip travel on any long-distance train route as well as $1,000 in travel cash for fans and followers who can demonstrate that they have a “diverse and unique perspective on travel” as well as plenty of creativity and energy on social media. In other words, if you have a bit of wanderlust and enjoy posting photos of epic landscapes on Instagram, you might be exactly the type of person Amtrak is looking for as part of this new promotion.
Re-thinking the classic social media influencer strategy
Amtrak has specifically said that social media follower count is not the basis for selection, and that they are not looking for top influencers who do this to make a living. This marks a real departure from the traditional influencer strategy, in which brands specifically search out glamorous A-list and B-list influencers, give them lots of free product samples or the VIP treatment, and expect extensive social media coverage in response. Instead, Amtrak seems much more content to pick out a relatively unknown person from the crowd who happens to love travel and have some solid social media skills.
From a marketing perspective, the #AmtrakTakeMeThere campaign has much more of the feel of one of those essay contests that travel companies love to run – “Tell us why you’d be the perfect person to travel to Cancun for Spring Break, and you could win a free, all-expenses paid trip to sunny Mexico!” As part of those essay promotions, companies aren’t necessarily looking for beautiful supermodels who would look great hanging out on a beach – it’s just as possible that a sweet grandmother looking to enjoy her retirement in style might win the promotion.
Generating a higher ROI with influencer marketing
The big picture here, of course, is that many large brands have gotten burned by throwing money at “the beautiful people” on Instagram, and are looking for a much higher ROI by searching out regular people on social media who aren’t expecting tens of thousands of dollars for a single Instagram photo. The reality is that many of the top social media influencers today are basically mercenaries-for-hire, willing to promote any company or any brand, just as long as they’re getting paid.
So Amtrak is getting back to the original roots of the social media influencer strategy, looking for people who love to travel, and who also have the social media skills to bring their stories to life. Amtrak has specifically said that it is looking for people who can “connect with followers at a deep level.” So Amtrak wants people who aren’t just using photos and tweets to show off a fabulous lifestyle. (Of course, with the extra thousand dollars that Amtrak is using to sweeten the pot, it’s perhaps expected that you will make your trip a little more extravagant than otherwise possible.)
The business case for a scaled-down influencer strategy
And there’s a good business rationale behind the new influencer strategy, too. While taking Amtrak trains up and down the Northeast Corridor might be commonplace for business travelers in cities like Washington, Philadelphia and New York City, many people probably don’t think about Amtrak when considering options for how to travel across the country on long-distance trips. So Amtrak is hoping that people will re-discover the thrill and excitement of train travel, and perhaps snap some great photos along the way. It will be interesting to see how much traction this new Amtrak promotion gets – if it succeeds, it might convince other large companies and brands to re-think their social media influencer strategies.
via Social Media Explorer http://bit.ly/2onGYog
February 13, 2019 at 05:45PM
Top 10 Domain Name Generators On The Web
Choosing the right domain name is one of the first and most important tasks when setting up an online business. Apart from heavily featuring in all your advertising and marketing profiles, a good, simple and easy name makes it easy for customers to remember and can be an important factor in business growth. Read on to know the top domain name generators on the internet.
10 Best Domain Name Generators
Looking for a name for your domain? These 10 websites are a great place to start.
Instant results on Shopify Domain Name Generator
You can instantly check if the domain name you want is available on Shopify Domain Name Generator. Simply enter the word or phrase you want to be included and the results show up right away. The list of results also includes the available names and the cost per year which makes it simple to choose the one you want.
Bust A Name has several filtering options for names
This name generating site offers users two options on the screen. The first is a name search and the other is a name maker. Put in the word or words you want and the name maker can help you choose a domain that’s appropriate for your business. The site also has various filtering options to help you narrow down your choice. The quick check feature helps you know if the name you want is available or not.
Provides a name within a few seconds
The website allows you to create a name for your domain or choose one from the many that are generated after you put in your choice of the word or phrase. It also gives you several sorting options based on alphabetical order, popularity, and length. You can also choose to start with or end with a specific word or phrase and check for availability of a particular name.
Put in a group of words and see if the name you want is available
This generating site works a little differently compared to other sites. You first have to put in the word or group of words in the search box and then check if the name you want is available. If the name you’re looking for is available, you can use it, but if it’s not, the site gives you a number of other options you can use. You can also choose a name or modify a name by using a list on the left side of the screen that includes options such as word manipulators, letter searches, word lists, and more.
Offers different categories to make your domain search easier
NameMesh offers users versatile search options that lets you look for a domain name based on different categories. You have to first enter a word or phrase and then the site offers options in different categories such as common, fun, new, short, extra, mix, and SEO. NameMesh offers a great way to find the perfect name you’re looking for. However, it may take a little more time looking through all the options that come up.
Multiple search modes to make your search easier
This is a great tool to help you look for the perfect name for your domain. It has three search modes to choose from. The easy mode allows you to check if the name you are looking for is available. The advanced mode allows you to make word combinations while the third mode is the magic mode that provides free names for your domain and name combinations based on what you’ve searched for.
Can also generate random names
This site is a flexible name generator. A user can type in keywords or ask for random names to be generated. Once the keywords are entered, the results generated are based on top level domains, language, word blends, rhymes, modified version of your keyword, and prefixes and suffixes. There is an option to register the name if you decide to choose one of the many options provided.
Great ideas and words for social media use
This website allows users to choose names for domains, apps and even businesses. In case the domain name you want is not available, the generator provides many options based on phonemes, syllables, suffixes, prefixes, abbreviations, and more. It also provides words connected to your idea to make it easier to come up with a social media handle. Panabee also shows if the name you want is already being used on social media.
Generates made-up words
This website recommends off-beat, unique and made-up words and can be useful in picking short and easy to remember name for your website. It can be a great tool for start-ups or creative small businesses brainstorming for a domain name.
Creates something unique with your keywords
Naque is the perfect place for inspiration to flow when it comes to naming your domain. It provides users with a word mixer which humbles up your keywords to generate something unique. You can enter up to 5 keywords and wait and watch for the magic to happen. New words and made-up words are generated with the keywords you provide.
via Social Media Explorer http://bit.ly/2onGYog
February 13, 2019 at 02:56PM
Iranian spies allegedly used Facebook to target U.S. intelligence agents
It was just a simple friend request. However, nothing is ever simple when the U.S. intelligence community is involved.
A press release released Wednesday by the Department of Justice details an alleged effort by Iranian government agents to use Facebook to hack members of the American intelligence community. And they had unexpected help. Specifically, a former Department of Defense contractor turned Iranian agent.
The details of this case are pretty wild, and focus on 39-year-old Monica Elfriede Witt. Witt, the press release notes, is both a former Air Force intelligence specialist and a special agent of the Air Force Office of Special Investigations. She also worked as a Department of Defense contractor, and was granted a "high-level" security clearance. That was all before 2012, when things allegedly took a turn for the treasonous.
Witt is accused of working with a team of Iranian government-affiliated hackers aiming to install malware on her former colleagues' computers. And like so many things these days, Facebook played a key role in their plan.
"Specifically, between Jan. and May 2015, the Cyber Conspirators, using fictitious and imposter accounts, attempted to trick their targets into clicking links or opening files that would allow the conspirators to deploy malware on the target’s computer," reads the press release. "In one such instance, the Cyber Conspirators created a Facebook account that purported to belong to a [U.S. intelligence community] employee and former colleague of Witt, and which utilized legitimate information and photos from the USIC employee’s actual Facebook account."
Several of Witt's former colleagues accepted these fake friend requests. According to the unsealed indictment, the malware in question was "designed to capture a target's keystrokes, access a computer's web camera, and monitor other computer activity."
In one such case in 2015, an attachment that looked like a jpg file but was actually a malware-laden zip file was sent via Facebook after a U.S. agent accepted a spoofed friend request.
They also sent at least one fake Facebook password reset email in an attempt to gain U.S. government target passwords.
This effort by Witt and her co-conspirators, which was not limited to Facebook, included sending emails that were suspicious on their face. One such email, sent in 2015 to a U.S. government agent, reads almost like a parody of a hacking attempt.
"I'll send you a file including my photos but u should deactivate your anti virus to open it because i designed my photos with a photo album software, I hope you enjoy the photos i designed for the new year, they should be opened in your computer honey."
We reached out to Facebook in an effort to determine what it does to prevent these types of targeted attacks, and what the company thought about Iranian agents using its platform to go after members of the U.S. intelligence community, but have yet to receive a response.
Witt is still at large.
via Mashable http://bit.ly/2DCFv97
February 13, 2019 at 01:15PM