20 WordPress Websites That See Millions of Visitors
WordPress powers a huge portion of the Internet.
How much is that exactly? According to W3Techs, more than 38% of all websites on the Internet use WordPress as their content management system (CMS).
To compare, the next most popular CMS (Shopify) commands only roughly 3% of the market share.
This means that WordPress is easily the most popular CMS out there. Their 38% market share means that around 455,000,000 websites are using them—and that number is only growing by the hour.
All these numbers are clearly impressive. But what might surprise you even more is the fact that a few websites you visit and use every single day are powered by WordPress.
That’s what inspired me to write this article. I want to take you behind the scenes of 20 different websites that draw millions of visitors each month—and rely on WordPress to do so.
20 WordPress Websites That Draw Millions of Visitors
Below are four different categories of websites that both use WordPress and attract millions of visitors each month and year.
News and media:
Personal blogs and websites:
State and Government
Let’s dive into each of them now:
News and Media
Monthly visitors: ~7.1 million
What they do: Owned by the American legacy newspaper The New York Times, Wirecutter offers incredibly in-depth and comprehensive reviews and recommendations for different products ranging from electronics, kitchen appliances, and home and garden gear.
NYT themselves run on a customized CMS platform—but many of their blogs such as Wirecutter use WordPress to support their content.
What they do: Variety gives readers the latest in entertainment news, with a sharp focus on film reviews, box office reports, movie production updates, and the occasional smattering of celebrity gossip.
Monthly visitors: ~1.1 million
What they do: BBC America is the British Broadcasting Corporation’s US-focused television network. They house and offer episodes of TV shows and movies they own and produce such as Top Gear, Doctor Who, Killing Eve, and The Walking Dead.
They also use WordPress to power their pop culture blog Anglophenia, which discusses news and developments around their TV shows and movies.
Monthly visitors: ~9.9 million
What they do: Rolling Stone is a legendary, American magazine that focuses on music and pop culture. They offer a monthly physical magazine as well as their daily digital reporting and articles on their WordPress-powered website.
Monthly visitors: ~7.1 million
What they do: WIRED is another monthly magazine. However, they focus on the intersection of technology, culture, and politics. Along with a monthly physical magazine, they also have their WordPress powered website that offers daily digital content to readers.
Personal blogs and websites
What they do: I Will Teach You To Be Rich is the personal blog and business website for personal finance and development expert Ramit Sethi. He relies on WordPress to help him manage his massive library of content going back more than a decade.
What they do: Tim Ferriss is an American author, podcaster, and blogger focused on lifestyle design. WordPress helps him power his incredibly popular blog as well as house his podcast.
In 2012, he even wrote a whole blog post about the 21 WordPress plugins he uses on his very own website to “keep him sane.”
Monthly visitors: ~1 million
What they do: This is the home page for motivational speaker, author, and self-help guru Tony Robbins. He gives you access to his private coaching program, retreats, supplements, and more.
Monthly visitors: ~4.1 million
What they do: NYT bestselling author Neil Patel WordPress-powered blog offers up his personal insights on all things digital marketing and SEO.
Monthly visitors: ~1 million
What they do: Peter Adeney’s WordPress-powered blog offers readers great advice on how to achieve financial freedom and success through tried-and-true systems. He’s also notable for having built a massive online community of personal finance and development enthusiasts through his Mr. Money Mustache forum.
What they do: This is the Walt Disney Company’s official website. Visitors can access the latest news about film and television releases from their production studios, as well as news and updates about their parks. There’s also sections dedicated to their investors as well as their philanthropic work.
Monthly visitors: ~ 600K
What they do: Spotify offers visitors the music they want to listen to when they want to listen to it. Their website that offers up the latest news about their business is all powered by WordPress
Monthly visitors: ~1 million
What they do: MTV is the stalwart, music-focused media company that Gen Xers know and love. Their news vertical which offers the latest in music and entertainment stories is powered completely by WordPress.
Monthly visitors: ~1.7 million
What they do: Playstation’s blog is a source of news and updates about the gaming console developers hardware and video games. They also give you unique insights into how their consoles work as well as announcements for new products being developed and released.
Monthly visitors: ~1 million
What they do: This is the online home for all things related to the greatest space opera of all time: Star Wars. For updates around their movies, video games, toys, as well as their popular television show The Mandolorian, fans head to StarWars.com for the latest.
State and Government
Monthly Visitors: ~9 million
What they do: The official website of the White House, the seat of executive governmental power in the United States of America. There you’ll be able to access information about the government’s economic, national security, budget, and immigration goals.
Monthly visitors: ~13 million
What they do: The official website for the United States State Department. Here you can find information behind the U.S. foreign policy initiatives as well as the locations of the Department of State’s bureaus and offices.
Monthly visitors: ~3 million
What they do: The official website for the United States Library of Congress, which is the country’s national library. Visitors can access a wealth of cultural information and artifacts from books, to music, to photographs and paintings.
Monthly visitors: ~76 million
What they do: The official website of the United Kingdom government. They provide a wealth of services, allowing visitors and UK citizens to access their birth, death, and marriage certificates; check their benefits; apply for citizenship; access voting information; and more.
Monthly visitors: ~2 million
What they do: The National Archives is the United Kingdom’s archives of government records, archival information, and more. It’s pretty much the UK’s version of the Library of Congress but across the Atlantic and with more tea sipping.
5 Tips to Creating a Popular WordPress Website
It’s easy to look at the examples above and practically salivate at the amount of visitors they draw in each month.
After all, the more visitors you bring in, the more sales and profit you could potentially make.
However, you need to keep in mind that a lot of the websites above already started with a solid foundation of devoted fans. You’re probably not going to get The New York Times-level of visitors—at least not right away.
However, if you put in the time and work, there’s no reason you shouldn’t build your own foundation that draws in millions each month.
Follow these tips to create a WordPress website that draws in the most visitors you can.
Pick an eye-catching theme
A WordPress theme determines how your website looks—which is highly crucial in keeping visitors on your site.
Don’t believe me? It’s actually backed up by science.
Google conducted research a while back that showed website visitors form design opinions about the website in just 17-50 milliseconds. That means in just a fraction of a second, they decide whether or not they like your website and want to stay–or abandon it entirely.
The elements that make up a good theme can be boiled down to two things: Simplicity and familiariarity.
In the same study by Google, they found that users who thought a website design was complex found it to be uglier. They also discovered that if a website’s layout was unfamiliar, users would perceive it as ugly even if it was a simple design.
Bottom line: Don’t get too complicated with it and rely on a tried-and-true layout.
That doesn’t mean you should rush through things. In fact, quite the opposite. Finding a theme that both matches your brand and business goals, while also remaining simple and familiar to your audience is going to take work.
Spend some time then going through WordPress’s theme directory. There’s nearly 8,000 themes to choose from—so you’ll have options.
It’s also worth exploring outside of the official directory. In fact, some of the best WordPress themes are offered via third-party websites such as ThemeForest, a site that boasts more than 46,000 themes.
Choose your host wisely
Your web host is one of the most sneakily important decisions you’ll make.
Why? For a lot of reasons. However, the most important reasons being uptime and speed.
If your web host doesn’t offer good uptime, your website will crash more often. That results in less traffic coming your way as a result.
If your web host doesn’t offer good speed, the time it takes to load your web pages might be too long. That results in your audience turning off your website in frustration—something to avoid at all costs.
Since WordPress is just an open-source CMS, they don’t offer a web host unlike places like Wix or Weebly.
Instead, you’ll have to get your own. Luckily, WordPress recommends a few web hosting options. They are:
Though those three web hosts are fantastic options and are optimized for WordPress, there are plenty of other web hosts out there that get the job done just as well–or even better.
All a web host needs is to meet the minimum hosting requirements for WordPress. That includes:
Get those things right, and you’ll be able to run WordPress on that web host.
Go deeper: Read our article on the best web hosting providers for WordPress for more options
Leverage Google Analytics
Remember the old adage: If you can measure it, you can improve it.
One of the best examples of that is with your website traffic. So as long as you know where your traffic is coming from and how much you’re getting, you’ll be able to create digital marketing plans that help improve that.
Perhaps the best tool out there to help you improve your website traffic is Google Analytics. Every website and brand worth their salt leverages Google’s web analytics tools in order to help them understand their website and their users.
Installing a Google Analytics plugin helps you gain those insights into your site visitors and how they behave on your website.
And while there are plenty of great plugins out there to help you out, the one we suggest is MonsterInsights.
Not only is their plugin incredibly popular (2 million+ active installations), but they also offer detailed audience, behavior, content, and even ecommerce reports all available directly on your WordPress dashboard.
That means you won’t have to constantly be bouncing between two different websites to get a quick glance at how your website is performing.
Go deeper: Learn to customize your Google Analytics to fit your goals with these 10 tips.
Be judicious with your plugins
When I created my first WordPress website, I went a bit overboard with the plugins.
It’s easy to do! There are tons of them out there and they all seem like they can help out your website in one way or another.
However, this is a big rookie mistake to make. Not only can it harm your website’s performance, but it also downright clutters your admin dashboard to no end.
The real trick is to pick a handful of good plugins and forget about the rest unless you really need them.
We’ve already talked about MonsterInsights, one plugin I consider a must have. Another plugin you definitely need to install on your WordPress website (especially if you’re a beginner) is Yoast SEO.
This plugin makes it easy to optimize your web pages and blog posts for SEO with features such as title and meta description templating as well as canonical URLs to avoid duplicate content (very important for search term rankings).
While Yoast SEO is free, their premium plugin is very much worth the price. It allows you to go even deeper, giving you options for related keywords, as well as internal linking suggestions as you write on WordPress.
Go deeper: Yoast isn’t the only option out there. Here are some of the best SEO plugins for WordPress for you to consider.
Optimize for mobile
This doesn’t directly have to do with WordPress—but it’s still worth mentioning because of how critical it is for your website.
You need to make sure that your website works well on mobile devices. Failure to do so means you’ll directly (and negatively) impact the majority of your audience’s experience with your brand.
That’s not an exaggeration either. The majority of all web pages worldwide are viewed through mobile devices. Here’s some data from Statista showcasing that growth over time:
What can we take away from these numbers? Mobile is king—and its usage is growing with each passing year.
Here are a few more numbers to support why you need to optimize for mobile:
That last point is very important. If you’re not optimizing your website for mobile, you’re going to see a hit in your SEO ranking. That is going to mean less visitors to your website and less potential income for you.
Bottom line: You need to optimize your WordPress website for mobile if you want to draw in millions of visitors each month.
All it really implies is that your website content looks good and readable on both desktop and mobile devices.
Make sure that the text is easy to read, the colors are pleasant to look at, and the links are clickable.
Go deeper: Here’s our complete guide to a mobile friendly website to help you optimize and grow.
Resources to Create a Popular WordPress Website
Below are a few of our very best resources on how you can create the best WordPress website that draws in millions of visitors each month.
To start, we reviewed the best WordPress Plugins for some of the most popular categories.
Here are our reviews for each:
Resources to Create a Popular Website
Below are a few of our very best resources and best practices to create a good website in general:
There you have it. 20 different WordPress websites that manage to draw in millions of visitors each month.
If you want to do the same for your own website, you just need to follow a few tried and true systems to get you there. Read the tips above to help you get started.
Good luck—and maybe we’ll add you on the list once you hit your first million visitors.
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October 21, 2020 at 11:05AM
Literally Everything you Need to Know About Tiktok
It’s October 2020 and for the past 10 months the year has been filled with news stories about Coronavirus and the US presidential election. That said, perhaps the third most talked about thing this year has been Tiktok, the video based social media app which seems to have taken the world by storm with even more downloads than Facebook and Instagram this year! The app is now the 6th largest social media app in the world!
By now I am sure that the majority of people will have had at least some exposure to many of the app’s viral videos and channels. However, at this point, the question “so what actually is Tiktok” would most likely get you laughed out of the room! Have no fear we’ve got you covered, in this post we will bring you up to speed and give you everything you need to know about Tiktok.
So…. What is Tiktok?
Tiktok is essentially a Chinese video sharing app for Mac IOS and Android where users can create, share and edit videos up to 60 seconds long. In many ways Tiktok is a spiritual successor to Vine as the app seems to centre around short, simple entertaining videos. Although the videos are short, there are plenty of editing tools on the app to allow users to be as creative as possible. Creators also have access to an extensive library of songs that they can use in their videos completely royalty free, a big advantage over other social media apps.
You don’t actually need a Tiktok account to view videos on the app, however you are required to sign up if you wish to like or comment on a video. Registering for an account also allows Tiktok to tailor the videos that they show in your feed.
What Kind of Content can you Find on Tiktok
Although starting life as Musical.ly a ‘lip synching’ app where users could upload a photo of themselves lip synching along to popular songs, the userbase has developed to the point now where there are now a variety of different types of videos available to watch. For example, dancing videos, comedy routines and “cringe” videos are all currently popular on the app.
Tiktok creators can also team up using the Duets function, allowing users to sample another person’s video and add themselves to it. Notable users of this feature include Lizzo and Tove Lo.
The tone of the videos on the app can go between light hearted and funny to politically charged and thought provoking as users will often use the platform to respond to current events going on around the world such as the current Covid19 pandemic and the BLM protests in the USA.
According to the app’s community guidelines anything goes as long as it doesn’t display violent, racist or sexually explicit content.
So how do people Actually get Followers on Tiktok?
There are a variety of different ways of getting new Tiktok followers. Perhaps the simplest way is actually just creating good content which will make people want to visit your profile. In addition users can also cross promote their Tiktok across other social media platforms such as Twitter, Pinterest and Instagram.
That said, there are a few other ways of getting more followers, if you don’t quite have the patience to wait for them to roll in by themselves you can also claim free Tiktok followers from websites like Tiktokfamed.com where you can actually claim 1000s of authentic profiles free of charge.
Can you use Tiktok as a Marketing Tool?
Yes! If you are savvy enough, Tiktok can provide an excellent way of promoting yourself or your business. A good example of a business that has successfully used Tiktok to promote themselves would be Chipotle. Chipotle teamed up with influencer David Dobrik for the #Chipotlelipflip challenge. As a result, the campaign received 230 million views as well as over 100,000 submissions!
In terms of ways of paid advertising, Tiktok has 4 different types:
How has the app become so Popular?
Celebrity partnerships seems to be a key factor in the app’s popularity. The app has been popularized by many celebrities, for example Jimmy Fallon who regularly includes a Tiktok ‘Challenges’ segment on his show.
Another factor in the app’s popularity is the current Covid19 pandemic. The app has provided users a way to escape boredom during lockdown.
Is Tiktok Safe?
As well as it’s adoring fans, the app certainly has it’s fair share of detractors, perhaps most notably US President Donald Trump who has accused the app of selling it’s users’ information to the Chinese government, an accusation which Tiktok denies. Tiktok responded to Trump’s comments by casting doubt on whether the President was acting out of genuine concern for the safety of the app’s users.
That said, the USA is not the only country who has raised concerns over the app. Earlier this year India actually banned Tiktok after a border clash with Chinese forces left 20 Indian soldiers dead. In addition Australia has also considered banning the app as a potential threat to national security.
Although the app remains ever popular many users, concerned about the app’s future have begun to migrate to other social media sites like Facebook, Instagram and Youtube. Recently a string of rival apps such as Byte, Tangi, Kuaishou and Kwai have also sprung up, looking to challenge Tiktok’s dominance over the app market.
With all of these recent developments, who knows what the future has in store for Tiktok!
So there you have it, everything you need to know about Tiktok in 2020!
The post Literally Everything you Need to Know About Tiktok appeared first on Social Media Explorer.
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October 21, 2020 at 08:03AM
How to Use Self-Liquidating Offers in Your Facebook Ads
Do you sell costly products, services, or courses? Wondering how to sell more by lowering the barrier to entry? In this article, you’ll discover how to use Facebook or Instagram ads to promote a small, self-liquidating offer that leads to an upsell. What Is a Self-Liquidating Offer? Essentially, a self-liquidating offer (SLO) funnel delivers an […]
The post How to Use Self-Liquidating Offers in Your Facebook Ads appeared first on Social Media Examiner | Social Media Marketing.
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October 21, 2020 at 05:03AM
Why Device Detoxes Are Important
When someone is constantly on their devices, it can be easy to get caught up in socially expressing oneself. As silly as it may sound, social media is actually not a human necessity. That is very hard for many people, especially the younger generations to understand. As more and more people make social media accounts online, it is being an apartment that those images are more important than what is happening in our real life. By images, one means that the personas that are usually carried in social media mediums are very controversial. People need to make adjustments to their screen time. For media specialists like Ken Kurson, it’s difficult to picture how his life would be without media. So many people have built careers based on social media or media in general. So why would they give up something that’s making them money? The answer is that one shouldn’t give it up completely, just in segments. Spring quality time with family members without phones or devices is so important in this day and age. People value snap chatting their days over actually enjoying them.
On the other hand, of course, there are those who prefer social media to person communication. There are many introverts that use social media as a way to get away from it all. Due to the vastness that online communication has created, it can be room for some very controversial and dangerous behaviors. The show “Catfish” is about people who pretend to be others for a long period of time. They steal people’s identities which can be very traumatic for someone who starts a bond with the person behind the screen. That is why detoxes are so important. By verifying that the people in your life are real and not conspirators, there is greater control over a person’s life. In addition, screen time is very important to reduce. The more blue light a person receives a day, the worse their eyesight can get. Furthermore, people have been known to get headaches after too much screen time.
That being said, having time away from these devices and instilling a higher appreciation for tying off one’s phone, can bring enlightenment to many people. Connecting with family and friends without having to be on devices is a grounding experience. Many people rely on their phones in awkward situations so that they can feel like they are not acting strangely. Yet, that’s the opposite of what should be happening. People are very social species. No matter how introverted a person is, there is also some type of longing for human interaction. That is why social media needs to be limited. Having one-on-one person interactions is much more valuable to our psyche. It helps develop more long term relationships and instills behavior practices for many people. Of course, Ken Kurson is an advocate for “do what you want”, but respect how important detoxes are. Social media was made to help people communicate, not separate. It is clear that there are side effects to using devices to open, and being unsocial seems to be one of them.
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October 20, 2020 at 04:22PM
How These Hootsuite Customers Achieved Social Transformation
Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. The report delivers insights about the true value organizations realize from their social media efforts. In modern organizations, we noted three key trends:
That all sounds great, you say, but what do these trends actually look like in real life? In this blog post, we examine how several Hootsuite customers capture more value from social media in each of these three areas.
Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19.
1. How to deepen relationships with social listening and employee advocacy
Our study found that social plays a leading role in developing and deepening relationships. However, while 75% of organizations surveyed focus on connecting with customers, mature organizations are almost twice as likely to also connect with communities, employees, and partners on social media. How are they doing this? Through Hootsuite’s social listening, social engagement, social analytics, and employee advocacy tools.
At Avidia Bank, a mutual community bank headquartered in Hudson, Massachusetts, the social media team sees social as an opportunity to understand customers better.
“Social opens up that communication channel and it becomes a conversation,” explained Janel Maysonet, CMO at Avidia Bank. “It’s all about knowing the customer.”
The social media team at Avidia monitors social channels for mentions or reviews and responds within one business day. It also addresses any trends or issues that are flagged by its customer service team. For example, if there are any complaints about fraud or phishing attacks on Avidia customers, the social team communicates promptly.
Actively listening to conversations and sentiment for each stakeholder (customers, employees, partners, investors, and the community) is an essential element of any effective social media strategy. Social listening tools can help organizations get the full picture of an audience’s sentiment, discover what they are searching for or reading about, and understand how they feel about your brand or competitors.
The Avidia team is also launching a new customer relationship management (CRM) system that will enable them to quickly contact customers and follow up when they spot a negative review or critical post on social media.
SODEXO connects with community and employees with Hootsuite Amplify
SODEXO, a global food services and facilities management company, addresses multiple stakeholders with a single social media strategy.
“We take a 360-degree approach to our communications,” explained Kim Beddard-Fontaine, SVP of digital and employee communications at SODEXO. “There isn’t a wall between internal and external.”
To do this, SODEXO’s communications team employs the perfect blend of content, employee advocacy, and social advertising strategies.
The company recently ran a highly targeted social campaign to reach C-level executives at a single organization with social posts about SODEXO’s corporate social responsibility commitment. To extend the reach of the campaign, the team promoted it with paid social posts. At the same time, employees with connections to executives at the prospect shared campaign content via Hootsuite Amplify to their personal social media networks. SODEXO confirmed that several of the prospect’s executives read and engaged with the post, which eventually played a significant role in winning the contract.
SODEXO deepens relationships with employees through its advocacy program and also by frequently sharing content about them. It reaps the reward of lots of engagement and increased reach and traffic to their website in return.
2. How to drive operational efficiency with social
Our research found that social media can drive operational efficiencies and contribute to key business results in areas like employee engagement, customer satisfaction, and brand health.
Our research found that employees who view posts about their colleagues and their company feel a stronger connection to their organization, with 28% reporting increased employee engagement.
The employee advocacy program at Ochsner Health System has 300 brand ambassadors and a 40% adoption rate.
The organization creates engaging content that highlights the great work of its employees and partners. Recently, Ochsner created a “COVID Hero Diaries” series to call out the brave workers on the front line.
“These are stories that they’re proud of,” explained Alexandra Gaudin, senior digital content specialist at Ochsner Health. “The stories resonate with our brand ambassadors, who are proud to work for a company that is doing that initiative.”
The company has some employee-only channels too, including this Instagram account dedicated to sharing new job postings, interview tips, and updates about promotions, etc.
Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19.Get the report now
In addition to boosting employee engagement and satisfaction, social media boosts the efficacy of other marketing campaigns by amplifying the impact of digital channels like websites and email marketing. It can also help reduce customer acquisition costs.
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October 20, 2020 at 12:33PM
How To Choose an Instagram Filter
During the past few years, social media has increased tremendously in its scope and popularity. As a result, there are lots of people who are looking for ways to not only use social media to stay in touch with family members and friends but also use social media to grow their business. In this manner, everyone is trying to figure out what the optimal platform is for their purposes. This is where Instagram has risen to the surface. What started out as a platform that mostly young women used to share photos with friends and family members has now become one of the most popular platforms in the world. Having been acquired by Facebook, many people are excited about the new filters that have been released. In addition to looking at this top 10 list, it is a good idea for everyone to think about how to choose an Instagram filter.
First, everyone has to think about the audience. While most people want to make sure that their photos and videos are viewed by as many people are possible, the reality is that some people are going to gravitate toward a specific type of photo or video. Therefore, everyone has to consider who is going to be looking at their photos and videos. Take a look at the followers and see who is looking at what, as this will help everyone make the right decision for their needs.
Second, it is a good idea to think about the tone that the photo or video is supposed to set. Is this a time of excitement, such as a new product or service release? Or, is this meant to pique curiosity, such as with photos about traveling to exotic places? Perhaps, the photo is meant to create a somber or sad mood, marking a lost loved one? These are a few of the most important questions that everyone has to answer.
Finally, also think about the lighting of the photo. Lighting is often overlooked when it comes to placing photos on social media, so think carefully about how the lighting in the photo si going to mesh with the filter. Some filters are going to be better for darker photos while others might be better for lighter photos. Keep these points in mind when looking at filters.
These are just a few of the most important points that everyone has to keep in mind when it comes to their Instagram filter choices. This can go a long way toward making sure that everyone is able to present their photo or video in the best light possible. Check back regularly, as new Instagram filters are released on a regular basis.
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October 20, 2020 at 11:43AM
How to Achieve Brand Building Through Social Media
You probably already know that social media is one of the most powerful brand-building tools available.
And it might be why you’re thinking of using it to help build your brand!
But what’s your next step?
How do you become the next success story, one that people are tweeting, retweeting, liking, and sharing?
The truth is, social media’s good, but it takes more than just building a brand profile; it isn’t a “Field of dreams.”
For success to come, you first need a social media branding strategy.
One that consistently engages with your target audience builds brand awareness and drives highly converting traffic.
The good news is we’re going to tell you how to achieve brand building through social media.
All you have to do is put it into action.
1. Consistency over social platforms
There’s one word you’ll regularly hear people say when talking about brand building, and that’s consistency. It’s the number one tactic for success on social media, and it takes work, dedication, and discipline.
However, there are tools available to help reduce your workload.
But before you can use them, there’s a couple of things you have to do:
Start by writing your profile, and remember, it’s more than just a brand description; this is where you begin creating the consistency that’ll run throughout your marketing campaigns.
The elements you choose now are what create your audience’s future perception of your brand. So, ensure you select a style of language, graphics, colors, fonts, and a logo that represents you in a way that you want to be seen.
After all, first impressions count, and this is your chance to make the right one.
Once you have your profile, put it on all of your platforms; if you have to reduce it for specific places, ensure you keep the main elements like images and colors the same throughout.
Before discussing designing a logo, a quick word about why you need one; it’s that word consistency again!
Your logo’s the most potent visual your brand will ever use, and if done right, it’ll be the cohesive anchor that ensures the rest of your content is instantly recognizable.
Find design inspiration from the following resources:
Options for creating one:
3. Brand voice and style
Your brand’s voice and style help determine how your brand is perceived, so it needs to be in the right language and tone for your target audience; otherwise, any content you post might be misunderstood.
How to find your voice:
Your audience demographics, plus your product or service, can help you determine your choice of voice and style when it comes to branding on social media. It helps to give your brand a personality by imagining it as a person, using three adjectives to describe their nature, considering how old they are, what they look like, and their interests; these will help you find their voice and style.
4. Talk like a human
You can’t build a brand on social media by selling your products; it requires a more subtle approach because users aren’t there to hear a sales pitch. Social media communities only connect with genuinely authentic brands, and you do that by talking like a human; hey, after all, it should come naturally, shouldn’t it?
On social media, you can talk with everyone as if they’re friends, so be relaxed, use first names, and colloquial language where possible. But remember that how you speak when posting has to reflect the voice and style you’ve created for your brand, so keep them as consistent as possible.
Your goal is to create a brand that resonates with your target audience, saying that we connect with people, not brands, so show off your personal side, and telling a good story is an excellent way of doing that.
5. Tell a story
People repeatedly buy brands, not products, and nothing sells better on social media than a brand with a good story. But here’s the thing, people don’t connect with brands, do they? They connect with the people behind them.
Creating a strong personal story for your brand gives your audience a reason to buy into it. Because it provides them with a dialogue, which they can connect to by relating it to their own experiences; in essence, they make your story their story.
Here are some ways of creating a compelling story that will engage with your audience:
6. Relevant content
How often do you read content that isn’t relative to you? Never, right.
Social media audiences are no different. The only way to engage your audience in a way that encourages them to promote your brand is by giving them content that they want to be associated with.
Tips for creating relevant content:
Content filled with relevant images is proven to engage with social media audiences 94% more than content without. It’s because we connect with visuals far quicker and remember them far longer.
The popularity of visuals now offers a unique opportunity for brands to ensure audience engagement. And by using the right graphics in your content, you breathe life into it, enabling you and others to share your vision, tell your story, and sell your products or services.
Of course, social media platforms are well aware of this. They now provide brands with the ability to post visuals linked directly to their websites, meaning viewers can become consumers at the click of a visual!
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October 20, 2020 at 08:33AM
How to Use Visual Storytelling in Your Marketing: 5 Ways
Want a deeper connection with your audience? Have you considered communicating stories visually in your marketing? In this article, you’ll discover five ways to use visual content to tell stories that engage your audience. What Is Visual Storytelling? It’s common knowledge among psychologists, visual marketers, and behavioral specialists that around 93% of communication is nonverbal, hence […]
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October 20, 2020 at 05:00AM
Birdman Zoe Inspires Others with Social Media Success
In today’s era, those who would like to reach as many people as possible need to make sure they leverage the power of the internet. When it comes to the internet, one of the most powerful tools and social media. There are hundreds of millions of people who use social media on a daily basis. Some of the top social media platforms in the world including Facebook, Instagram, Snapchat, TikTok, and others. Therefore, there are many people who have discovered the power of social media, using it to inspire others, sell products, and inform others about helpful services. That is exactly how Birdman Zoe has found his success as well.
Daniel Desir, also known as Birdman Zoe, has built an empire. He said that he does not chase money, preferring instead to chase opportunities. He was born in a mixed household of Haitian and American descent. At a young age, Birdman Zoe lost his father. As a result, he started to feel a lot of pressure to become something. He would go on to graduate from John Jay College with a degree in criminal justice. Even though his passion was basketball, he decided that he did not want to go and play overseas. Instead, he decided that he wanted to be a presence in his son’s life. The only way that he was going to do this is if he made sure that he was around.
As a result, he wanted to explore opportunities closer to home. This is how he got involved in the music industry. Birdman Zoe worked hard to make connections and try to meet as many people as possible. It didn’t take long, as Birdman Zoe as he started to work with professionals such as Yung Joey, Waka Flocka, and Gucci Mane. Immediately, he realized that he had a talent for the music industry. He leveraged his street smarts and work ethics to help others build their music careers, making a name for himself as a producer.
Now, Birdman Zoe can be seen working with some of the top names in the music industry. He has already helped some of the top up-and-coming artists launch some tremendous albums, skyrocketing them up the charts. Without a doubt, Birdman Zoe has his name all over the Billboard top hits. Therefore, he is able to do anything that he puts his mind to. He is spotting new opportunities, swooping in to scoop up top talent, and making himself a household name. It will be exciting to see you Birdman Zoe goes from here. Without a doubt, for him, the sky is the limit and he is going to be the future of the music industry.
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October 19, 2020 at 11:41PM
12 Ways to Drive More Traffic to Your Company’s Linkedin Page
Is your company’s LinkedIn page languishing in the traffic netherworld?
There’s no shame in that. LinkedIn might be one of the most visited social media websites in North America, but its high overall traffic volumes split among millions of individual and corporate pages. Only a small fraction of LinkedIn users get the kind of traffic they deserve.
Now, how does one go about changing that? Simple: by implementing some time-worn strategies to drive more traffic to one’s LinkedIn page.
It’s not as difficult as it sounds. In fact, you can get started on some of the more straightforward initiatives on this list today and complete them in relatively short order. Read on to learn more about how you should proceed.
1. Focus on Telling Compelling Stories
Content marketing begins and ends with great content. That’s certainly true for content marketing on LinkedIn, where audiences are unusually discerning and attentive. If your LinkedIn updates don’t consistently tell compelling stories that your audience finds valuable to their decision making processes, you’re not utilizing LinkedIn’s potential to its fullest. And you’re all but certain to be leaving traffic opportunities on the table.
2. Use Bright, Engaging Visuals in Your Posts
Don’t neglect to use bright, engaging visuals to liven up your LinkedIn posts. These visuals don’t need to be professionally produced or needlessly complex. Asiaciti Trust’s LinkedIn page demonstrates the potent power of crisp, simple visuals in supporting the stories that you should already be telling on LinkedIn.
3. Repost Longform Content You’ve Published Elsewhere
If your company blog is already active and engaging, leverage it as a resource for your LinkedIn campaigns, especially early on. There’s no shame in reposting high-quality blog content on your LinkedIn page. Remember, it’s all about sharing compelling stories and adding value to the conversations your prospects want to be a part of.
4. Connect and Converse With Influencers in Your Field
Set a goal to connect with at least 10 influencers in your industry every month. Once you’ve made these connections, keep them going by engaging in meaningful (but respectful) conversations about the topics that matter to you most. If these conversations are publicly visible on your LinkedIn page, you’ll draw interested visitors and perhaps some participants as well. Even if they’re private, you can bet that your new influencer connections will reward you with mentions and endorsements.
5. Link to Compelling Content Written by Influencers (And Other Relevant Sources Too)
This is another way to leverage LinkedIn’s rich stable of influencers and authoritative content sources. Linking isn’t always a two-way street, and Google’s rules around reciprocal linking can be dicey, but your efforts will be rewarded to a greater or lesser extent.
6. Reach Out to Connections With Requests for Endorsements
Endorsements do more for your image than a dozen blog posts, especially when they come from influencers whose words matter to their followers. Don’t be shy about asking for endorsements from people who’d have legitimate reason to give you a public thumbs-up. Think past and present colleagues, business associates, vendors, employees, and members of your professional network.
7. Join Interest Groups Likely to Drive Traffic to Your Page
Joining and actively participating in LinkedIn interest groups, such as industry or professional associations, is a high-probability way to drive traffic to your LinkedIn page. The more you participate in conversations through these groups, the more you’ll be seen as a valuable member of the niche — someone whose content is worth consuming.
8. Publish LinkedIn-Exclusive Content and Promote It Through Other Social Media Channels
Speaking of content worth consuming: nothing drives traffic to a LinkedIn page like high-profile, LinkedIn-exclusive content. You’ll need to pull out all the stops to make this type of campaign successful, leveraging other high-traffic social media platforms like Facebook as well as your company website, press releases, and perhaps even earned media. Over time, a stable of content available only on your LinkedIn profile could turn it into a destination for prospects hungry for insights.
9. Commission Studies and Reports for Publication on LinkedIn
This tip closely follows on the one above. These studies and reports don’t have to be exclusive to LinkedIn, per se, but they should be “destination” reading or viewing. In other words, they need to stand out from the usual LinkedIn updates by way of scientific methodology and insightful conclusions that can’t be found anywhere else.
10. Be Honest, Authentic, and Raw (But Always Appropriate for the Workplace)
Authenticity always sells, even on businesslike venues like LinkedIn. But you do have to be careful to remain on the right side of the line between professional appropriateness and “not safe for work” territory. The price for crossing that line is too high to bear.
11. Create Your Own LinkedIn Group
If you can’t find a LinkedIn group worth joining? No sweat — create one of your own. You’ll attract a host of new followers and immediately gain recognition as an influential leader in your field, no matter how narrow it might be.
12. Engage in Targeted Content Sharing (But Don’t Let It Take Up Too Much of Your Time)
Lastly, be sure to share relevant content with individuals and small groups (including LinkedIn groups) to whom it’s likely to speak. This sort of targeted content sharing has a high probability of conversion when done right and can spark a virtuous cycle whereby newly turned-on prospects refer others to your LinkedIn domain.
Start Driving More Traffic to Your LinkedIn Page Today
Whew — that was quite a list. Do you feel more confident that you know what it takes to drive more traffic to your LinkedIn page? Are you ready to get started?
Ready or not, you’d do well to get on it. Every day, your competitors are putting their noses to the grindstone, working to shore up their LinkedIn profiles and draw more prospective to their pages. Give them too much room to run and they could elbow you off the court completely.
We know it won’t come to that, of course. You know what’s at stake, and you wouldn’t have gotten this far if you didn’t know what it took to reach your goals. Here’s to a more engaging, popular LinkedIn presence — not tomorrow or the next day, but today.
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October 19, 2020 at 08:55PM