Make a plan: How getting out the vote has become 2020's biggest viral challenge
How many times have you been reminded about the election today? Once? Twice? Too many times to count?
With a little more than a week left to go before Election Day, announcing that you've voted early, encouraging others to make a voting plan, talking to undecided voters, or urging people to go to the polls on Nov. 3 has become somewhat of a viral challenge.
In the five minutes I spent scrolling Instagram this morning alone I counted 23 posts — both on my timeline and in Stories — that aimed to raise awareness about the upcoming election and remind people to cast a ballot. Before the day ends, who knows how many more voting-related posts I will have seen.
Everyone has different social feeds and follows a different set of people who will ultimately determine what pops up. But you'd be hard pressed to visit any social media platform in October 2020 and not see some reference to the upcoming election.
The cause of voting has obviously become hugely popular because this election is so high stakes, but this challenge is a little bit different from the usual entertaining, often frivolous viral trends. Unlike learning a TikTok dance, of yourself, or , this challenge has the power to bring about serious change.
Leveraging social media platforms to help get out the vote is nothing new, of course. People have been posting selfies with their "I Voted" stickers and using fun election-themed filters for quite some time. But as the years pass and we get better at using social platforms for advocacy, people are coming up with really creative ways to encourage their followers to vote.
Instagram is flooded with voting plans
With the coronavirus pandemic impacting almost every aspect of the 2020 election, voting this year looks a lot different than it normally would. Many people — some of whom don't feel safe voting in person on Nov. 3, or who simply want to cross voting off their to-do lists — are casting ballots early this year. Depending on what state you live in, you may have the option to mail in absentee ballots, drop them off at a secure dropbox, or even vote early in person.
One of this year's most popular election trends is sharing your voting plan via an aesthetically pleasing template. Whether you're voting early or waiting until election day, doing your research and making a plan is key to . That's why shareable voting plan templates tailor-made for social media, like this one from Voting School — an online resource that aims to educate people on how to make their vote count — are so important.
The Voting School initiative was launched on Sept. 22 by best friends Tova Diamond and Manasa Vedula, both 31 years old. After experiencing some setbacks when trying to vote absentee in the 2020 primary election, Diamond, an art director, and Vedula, a social media manager, were inspired to help others get more informed ahead of voting in the general election.
The two are based in Astoria, New York, but they feared that trouble with absentee ballots and other voting obstacles could discourage general election voting all across the country. So they researched voting information in all states and created one central, easy-to-navigate website with all the necessary resources.
Among those resources is the template shown above, which prompts Instagram users to share their pre- and post-voting plans, a backup plan, and their pre-Election Day mood with followers. It also offers space to tag three out-of-state friends and challenge them to fill out the template, too.
"We conceived and designed our custom 'Voting Plan' template to hold people accountable," Diamond and Vedula said in an email. "We figured if we nudged people to write down their plan and share it with others on social media, they'll not only be more apt to follow through, but can inspire others to do the same."
Voting School debuted the template after the first presidential debate, and the response has been overwhelming. In addition to sharing it and tagging others, several people have reached out to thank Diamond and Vedula for encouraging them to take action and think ahead. Celebrities such as The Marvelous Mrs. Maisel star, Rachel Brosnahan, have even shown the template some love.
Stand Up America, a non-profit organization that activist Sean Eldridge founded weeks after the 2016 election, also has a similar voting plan template that's become quite popular on Instagram. The three slides (shown below) are easily shareable and encourage people to make a plan to vote, consider voting early, and encourage friends to do the same.
"The 'Make A Plan' influencer campaign has enabled us to disseminate critical voting information and mobilize Americans by reaching voters through people they already trust and interact with on a regular basis," Ashni Mehta, Stand Up America's senior digital strategist said in a statement to Mashable.
"Social pressure is the most reliable way to get young people to vote. Hearing directly from people you know, interact with, and trust is the most effective way to mobilize voters — and social media lets you do that at scale," Mehta said.
It's more than just sharing templates
Social media giants like Twitter, Facebook, Instagram, and TikTok are also getting into the get out the vote game, offering their own in-app and onsite Election Day resources to educate users. Any Facebook and Instagram posts about voting will also be linked to "authoritative" voting information.
Users, naturally, are doing their own creative things to raise awareness on all different social platforms. On Twitter, people are using hashtags like #IVoted, #VotingSquad, #WomenAreVoting, #ImVotingFor, and #MakeAPlan to share their personal reasons for voting, explain which issues they're most passionate about, and encourage their followers to vote.
Mailbox, dropbox, and "I Voted" sticker selfies are still very popular too. (Not ballot selfies, though — remember in some states those are illegal.)
Celebrities are stepping up their GOTV game
Celebrities are working overtime to educate voters and encourage them to turn out. Michelle Obama has been leading a major effort, and A-listers like Taylor Swift, Chris Evans, and many more have also used their personal platforms to help get the word out.
Former President Barack Obama, meanwhile, teamed up with @theshaderoom to put out a voter PSA on Instagram. Congresswoman Alexandria-Ocasio Cortez went live on Twitch for the first time to play Among Us and help viewers make their voting plans.
Mandy Patinkin and his wife Kathryn have become an adorable and potent viral voting duo. Actors from beloved television shows including Gilmore Girls, Friday Night Lights, New Girl, and Succession have had mini reunions on social media to encourage voter registration and voter turnout in key swing states.
Actor Michael B. Jordan caused quite a stir by mastering the art of the thirst trap to lure fans into completing an early voting checklist. YouTube star Tana Mongeau launched a personal "Booty for Biden" campaign, in which she promised to send nudes to anyone who sent her proof that they voted for Biden. And after Chris Evans had that accidental dick pic Instagram mishap, he returned to Twitter by reminding everyone to vote.
Just how powerful is social media?
So much has happened since Trump won the presidency in 2016, including the revelation that social media platforms like Facebook and Twitter played a critical role in Russia's interference in the election. These massive social platforms have struggled, and often outright failed, to stop the spread of misinformation and dangerous conspiracy theories.
But the power of their influence in America has only grown since the last presidential election, and people have realized to an even greater extent how they can use their reach to fight for a cause. This time around, users are doing everything in their power to ensure that wide-spanning social media influence is harnessed for good — especially since the pandemic has made in-person efforts that much harder.
At this point, you've likely been told to vote ad nauseam, and that's the plan. The hope is that if your eyes pass over these reminders enough and Election Day resources are as accessible as possible, there will be a high voter turnout come Nov. 3.
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October 25, 2020 at 07:05AM
Facebook and Twitter CEOs to testify before Congress in November on how they handled the election
Shortly after voting to move forward with a pair of subpoenas, the Senate Judiciary Committee has reached an agreement that will see the CEOs of two major social platforms testify voluntarily in November. The hearing will be the second major congressional appearance by tech CEOs arranged this month.
Twitter’s Jack Dorsey and Facebook’s Mark Zuckerberg will answer questions at the hearing, set for November 17 — two weeks after election day. The Republican-led committee is chaired by South Carolina Senator Lindsey Graham, who set the agenda to include the “platforms’ censorship and suppression of New York Post articles.”
According to a new press release from the committee, lawmakers also plan to use the proceedings as a high-profile port-mortem on how Twitter and Facebook fared on and after election day — an issue that lawmakers on both dies will undoubtedly be happy to dig into.
Republicans are eager to press the tech CEOs on how their respective platforms handled a dubious story from the New York Post purporting to report on hacked materials from presidential candidate Joe Biden’s son, Hunter Biden. They view the incident as evidence of their ongoing claims of anti-conservative political bias in platform policy decisions.
While Republicans on the Senate led the decision to pressure Zuckerberg and Dorsey into testifying, the committee’s Democrats, who sat out the vote on the subpoenas, will likely bring their own questions about content moderation to the table as well.
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October 23, 2020 at 06:47PM
Live Video Simplified: An Easier System to Success - 429
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October 23, 2020 at 05:03AM
Live Video Simplified: An Easier System to Success
Want to do more with live video? Wondering how to simplify the process of going live? To explore creating better systems for live video, I interview Tanya Smith on the Social Media Marketing Podcast. Tanya is a video strategist who helps service providers demystify the video creation process. Her site is GetNoticedWithVideo.com and her course […]
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October 23, 2020 at 05:00AM
Senate subpoenas could force Zuckerberg and Dorsey to testify on New York Post controversy
The Senate Judiciary Committee voted in favor of issuing subpoenas for Facebook’s Mark Zuckerberg and Twitter’s Jack Dorsey Thursday, meaning that there might be two big tech CEO hearings on the horizon.
Republicans in the committee declared their interest in a hearing on “the platforms’ censorship of New York Post articles” after social networks limited the reach of a dubious story purporting to contain hacked materials implicating Hunter Biden, Joe Biden’s son, in impropriety involving a Ukrainian energy firm. Fox News reportedly passed on the story due to doubts about its credibility.
Tech’s decision to take action against the New York Post story was bound to ignite Republicans in Congress, who have long claimed, with scant evidence, that social platforms deliberately censor conservative voices due to political bias. The Senate Judiciary Committee is chaired by Lindsey Graham (R-SC), a close Trump ally who is now in a much closer than expected race with Democratic challenger Jaime Harrison.
According to a motion filed by Graham, the hearing would address:
Earlier in October, the Senate Commerce Committee successfully leveraged subpoena power to secure Dorsey, Zuckerberg and Alphabet’s Sundar Pichai for testimony for their own hearing focused on Section 230, the critical law that shields online platforms from liability for user created content.
The hearing isn’t scheduled yet, nor have the companies publicly agreed to attend. But lawmakers have now established a precedent for successfully dragging tech’s reluctant leaders under oath, making it more difficult for some of the world’s wealthiest and most powerful men to avoid Congress from here on out.
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October 22, 2020 at 06:49PM
President Trump’s Twitter accessed by security expert who guessed password “maga2020!”
A Dutch security researcher says he accessed President Trump’s @realDonaldTrump Twitter account last week by guessing his password: “maga2020!”.
Victor Gevers, a security researcher at the GDI Foundation and chair of the Dutch Institute for Vulnerability Disclosure, which finds and reports security vulnerabilities, told TechCrunch he guessed the president’s account password and was successful on the fifth attempt.
The account was not protected by two-factor authentication, granting Gevers access to the president’s account.
After logging in, he emailed US-CERT, a division of Homeland Security’s cyber unit Cybersecurity and Infrastructure Security Agency (CISA), to disclose the security lapse, which TechCrunch has seen. Gevers said the president’s Twitter password was changed shortly after.
It’s the second time Gevers has gained access to Trump’s Twitter account.
The first time was in 2016, when Gevers and two others extracted and cracked Trump’s password from the 2012 LinkedIn breach. The researchers took his password — “yourefired” — his catchphrase from the television show The Apprentice — and found it let them into his Twitter account. Gevers reported the breach to local authorities in the Netherlands, with suggestions on how Trump could improve his password security. One of the passwords he suggested at the time was “maga2020!” he said. Gevers said he “did not expect” the password to work years later.
Dutch news outlet Vrij Nederland first reported the story.
In a statement, Twitter spokesperson Ian Plunkett said: “We’ve seen no evidence to corroborate this claim, including from the article published in the Netherlands today. We proactively implemented account security measures for a designated group of high-profile, election-related Twitter accounts in the United States, including federal branches of government.”
Twitter said last month that it would tighten the security on the accounts of political candidates and government accounts, including encouraging but not mandating the use of two-factor authentication.
Trump’s account is said to be locked down with extra protections after he became president, though Twitter has not said publicly what those protections entail. His account was untouched by hackers who broke into Twitter’s network in July in order to abuse an “admin tool” to hijack high-profile accounts and spread a cryptocurrency scam.
A spokesperson for the White House and the Trump campaign did not immediately comment, but White House deputy press secretary Judd Deere reportedly said the story is “absolutely not true,” but declined to comment on the president’s social media security. A spokesperson for CISA did not immediately confirm the report.
“It’s unbelievable that a man that can cause international incidence and crash stock markets with his Tweets has such a simple password and no two-factor authentication,” said Alan Woodward, a professor at the University of Surrey. “Bearing in mind his account was hacked in 2016 and he was saying only a couple of days ago that no one is hacked the irony is vintage 2020.”
Updated with Twitter comment, and corrected the name of publication which first published the news.
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October 22, 2020 at 02:59PM
How to turn the internet into a safer space for women
Sandie Cheng narrates a conversation with Lizzie Valasquez, Anita Sarkesian, Renee Bracy Sherman where share their personal experiences and explore how we can do things differently in order to be better allies to women online. Read more...More about Mashable Video, Social Media, Social Good Summit, Lizzie Velasquez, and Tik Tok
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October 21, 2020 at 07:15PM
New ad asks Mark Zuckerberg if Facebook makes his kids proud
When Joe Biden and Donald Trump take to the stage on Thursday for the final presidential debate, someone else will be put in the hot seat: Facebook CEO Mark Zuckerberg.
A new video is set to air on TV that night targeting the Facebook founder. The organization behind the clip, Accountable Tech, is spending $250,000 on the ad buy.
The ad starts with a clip of Zuckerberg talking to CNN Money. "I really just care about building something that my girls are going to grow up and be proud of me for," he says.
The ad then immediately cuts to news footage about a militia group's "call to arms" Facebook event that preceded a shooting at a Kenosha, Wisconsin protest that left two people dead. Facebook called its inaction in taking the page down an "operational mistake."
The video also shows news coverage of the militia plot to kidnap Michigan Governor Gretchen Whitmer. Members of the group had posted videos of their preparations on Facebook.
"I go home and just ask: Will my girls be proud of what I did today?" says Zuckerberg as the video ends, cutting back to his CNN interview.
The ad concludes with a demand to "hold Facebook and Mark Zuckerberg accountable."
Accountable Tech's ad will air during the pre- and post-debate shows on Fox News and MSNBC. It will also begin airing Wednesday night on CNN.
“Facebook and Mark Zuckerberg continue to treat dangerous policy and design flaws in their platform as PR problems, and Americans are paying the price,” said Accountable Tech Executive Director Nicole Gill in a statement to Mashable. “Instead of building a platform his ‘family can be proud of,’ Mark Zuckerberg has built one that repeatedly rewards outrageous content and filters like-minded individuals into small echo chambers. If Mark continues to prioritize growth above all else — no matter the harm it does to our society and democracy — we must hold him accountable.”
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October 21, 2020 at 07:15PM
Twitter hack shows need for cybersecurity regulations, govt. report says
In the eyes of government regulators, critical services and lax cybersecurity don't mix — especially when those services support the online accounts of former president Barack Obama, former vice president Joe Biden, and current president Donald Trump.
The embarrassing and costly Twitter hack this past July served as more than just a wake-up call for the scores of public figures who trusted the social media giant to keep their accounts safe. In a comprehensive report released Tuesday, New York State's Department of Financial Services argues that the hack proved that, left unregulated, "systemically important institutions" such as Twitter pose a "risk to society."
The report breaks down, in detail, both how Twitter was hacked and the security lapses which allowed a Florida teenager to (allegedly) mastermind the entire thing. Notably, it doesn't exactly paint Twitter's executive team in a favorable light.
"The problems started at the top: Twitter had not had a chief information security officer ("CISO") since December 2019, seven months before the Twitter Hack," reads the report. "A lack of strong leadership and senior-level engagement is a common source of cybersecurity weaknesses."
According to the report, Twitter's security "problems" were only exacerbated by the push to remote work necessitated by the coronavirus pandemic. Like many other newly remote workers, Twitter's employees experienced tech problems working from home. Hackers were able to capitalize on this, tricking at least one Twitter employee into believing the hacker was a member of Twitter's IT team.
The Twitter hack, notes the report, shows why antitrust regulation is only one part of the regulatory puzzle when it comes to social media companies. Without some form of basic cybersecurity standards, and the power to enforce them, we set ourselves up for more breaches, data leaks, and hacks of prominent figures. If the hackers are after more than just bitcoin, that could spell all kinds of disaster.
That argument becomes only more timely as social media continues to serve as a conduit for misinformation during the run up to the 2020 U.S. presidential election.
And while Tuesday's report is specifically in response to the Twitter hack, it notably does not limit its recommendations to only Twitter. Instead, it uses the July hack to introduce the broader idea of cybersecurity regulations for larger social media players. Critically, this would include Facebook.
"We need a comprehensive cybersecurity regulation and an appropriate regulator for large social media companies," continues the report. "The stakes are too high to leave to the private sector alone."
We reached out to both Twitter and Facebook in an attempt to determine if either company would be open to some form of government cybersecurity regulations, and, if so, what those regulations would ideally look like.
While a Twitter spokesperson did respond, the spokesperson did not directly answer any of our questions.
"Protecting people's privacy and security is a top priority for Twitter, and it is not a responsibility we take lightly," wrote the company spokesperson. "As we shared on September 24, 2020, we will continue to prioritize and accelerate our efforts to increase the security of our platform and how our teams work. We have been continuously investing in improvements to our teams and our technology that enable people to use Twitter securely."
We received no immediate response from Facebook.
It's worth mentioning that cybersecurity regulations for social media companies is not that far-fetched of an idea. Some regulations — like New York's SHIELD (Stop Hacks and Improve Electronic Data Security) Act, enacted in 2019 — already exist. Many other industries, like the financial sector, are regulated and have clear rules for handling and securing customer data.
"[There] are no regulators that have the authority to uniformly regulate social media platforms that operate over the internet, and to address the cybersecurity concerns identified in this Report," notes the Department of Financial Services report. "That regulatory vacuum must be filled."
Indeed, mandating basic security standards seems like an idea whose time is overdue. It remains to be seen, however, whether Facebook will like being regulated because of the fall-out from a Twitter hack. But then again, when it comes to unsecured messes, Facebook has its own long and storied history.
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October 21, 2020 at 07:15PM
5 Reasons CMOs Can No Longer Own Social Media
For many organizations, it’s not even a question: Marketers own social strategy. Always have, always will. After all, if social media serves primarily as a promotional and communications channel, who else would run it?
Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. We asked them all the questions you’d expect about social tactics and strategies and results. Then we went one step further: we evaluated each respondent using our Social Maturity Assessment, a tool that studies how organizations use social media and benchmarks how they compare to others in their industry. This methodology delivered robust data on how mature organizations use social media compared to their less-mature counterparts.
The result: Five lessons for CMOs on how to make your organization more mature and how that will improve your business.
Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19.
1. If you only use social media for marketing, you’ve already fallen behind.
Yes, social media can serve as a promotional and communications channel. In fact, it’s a damned fine one: More than 80% of organizations say social helps them reach prospective customers more efficiently than other channels. Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization.
But while less-mature organizations use social just for marketing and communications, mature organizations push social media out into other parts of its business.
For instance, mature organizations are more than twice as likely as their less-mature peers to say their customer service staff uses social media. Customer care teams tell us that social intelligence helps them serve customers better, and that the speed of social media
Mature organizations are also about twice as likely to report using social media for recruiting and human resources. Why? HR teams tell us using social increases candidate diversity, improves new-hire retention, and reduces recruiting costs.
It doesn’t stop there. Mature organizations are more likely to empower their sales teams with social tools — and say this strategy drives down cost per acquisition. They’re also more likely to use social media for product development. Mature organizations understand that social media can help a wide range of departments achieve their goals.
What CMOs should do: Actively push social initiatives beyond your own team. Start by empowering your customer service and human resources departments. Next, help your sales and R&D teams launch social programs. The further you push social media into your organization, the more it will help you succeed.
2. Social’s power remains relationships, not scale.
It’s tempting to associate social platforms with pure scale. After all, nearly 3 billion people use Facebook every month. More than a billion use Instagram monthly, and hundreds of millions more use Twitter and Pinterest and Snapchat.
With audiences that large, it’s no surprise many organizations think of social media as a broadcast medium. Remember, most marketers’ first social initiatives included blog posts and Facebook updates: You did the talking, your audience mostly just listened. (Even today, in the face of declining organic reach, every top brand posts to social at least some of the time.)
As social marketing matured, most organizations expanded their focus to another kind of broadcasting: Paid social advertising. In total, US marketers will spend more than $40 billion on social ads this year. Facebook alone will collect almost one-quarter of all US online ad revenue.
But mature social organizations never lost sight of social media’s core value: It’s all about relationships. That’s why mature organizations are many times more likely than their less-mature counterparts to listen to social conversations about their brands and then to engage in those conversations. In fact, mature organizations tell us they still prefer to engage in social conversations than to run social ads. The result: The vast majority of mature organizations say that social has helped them build strong relationships that have benefited their business. By comparison, fewer than half of less-mature organizations can make this claim.
What CMOs should do: Refocus your social priorities from marketing posts and paid ads to relationships and engagement. Of course you should try to get your organization’s message to as much of your audience as possible. But if that’s all you’re doing, you’re missing the point. So make sure your social team puts its resources into replying to and interacting with fans, and not just into pumping out promotional posts.
3. Social can help you reach and engage more audiences than just your customers.
Who does your organization target with its social programs? If you’re like most CMOs, you think of “social media” as your public Twitter account or your Facebook ad buy. And those big social platforms don’t hide who they expect you to focus on: Facebook’s how-to guide for businesses is headlined “Connect to the customers you’re looking for.” So it’s no wonder the vast majority of organizations tell us they use social media to target customers.
Only about half the organizations we surveyed said they’ve expanded their social programs beyond customers to reach their broader communities. But look deeper, and you’ll realize that most mature social organizations do exactly that.
Mature organizations understand social’s power to reach and engage employees — whether through employee-targeted social profiles, employee advocacy programs, or even internal social platforms. These brands report significant improvements in internal metrics like employee engagement and the efficiency with which employees collaborate. Perhaps surprisingly, they also tell us that employee-facing social programs provide external benefits like greater organic reach for brand messages and improved sales lead quality.
Employees aren’t the only other kind of audience you can target. Two-thirds of mature organizations say that social media has had a positive impact on how they find, retain, and build relationships with external partners. And mature organizations are also much more likely than their peers to use social media specifically to reach shareholders.
What CMOs should do: Don’t just use social to engage customers; focus on other stakeholders, too. Consider what your employees, partners and suppliers, and shareholders are looking for — either in general, or from your organization in particular. Then design the social strategies and tactics to reach those audiences and meet their needs.
4. When you increase your social maturity, you increase your business impact.
Facebook turns 17 years old in 2021; Twitter turns 15 not long after. It can be tempting to see these social platforms as troublesome teens — constantly testing our limits and failing to clean their rooms.
But for many customers, social media defines your brand. If you’re like most organizations, more people follow you on social platforms than visit your website or enter your stores. There’s a good chance you have more social fans than email subscribers. That’s why more people find inspiration for their purchases on social media than anywhere else.
So if you think your brand can benefit from social media, you’re right. Nearly every mature social organization tells us that social media has improved key brand health metrics like brand relevance and positive brand sentiment. Overall, mature organizations are 1.4 times more likely than their less-mature counterparts to say that social media differentiates their brands.
What you might not expect: When you invest wisely in social, you’ll see benefits beyond just social channels. For instance, 75% of mature organizations say that their social marketing programs actually help them improve the efficiency of paid search, TV, and other ad channels.
Better yet, smart social investment can make your organization more resilient to disruption. In fact, more than two-thirds of our survey respondents said that using social media helped them prepare to respond to the impact COVID-19 had on their business. Mature organizations, of course, were most prepared: Many report that both their customer relationships and brand sentiment have actually improved, rather than deteriorated, during the pandemic.
What CMOs should do: Sponsor your organization’s social programs with both dollars and actions. Mature social programs don’t only drive isolated business goals, they benefit your entire business. But that kind of maturity requires real investment. Little wonder that mature social organizations are five times more likely than their peers to say their social programs have an executive sponsor.
Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19.Get the report now
5. A broad social strategy can lead your digital transformation.
If 2020 has made anything clear, it’s this: Digital transformation can’t wait. In the past year, digital interactions with organizations have gone from simply being customers’ preference to in many cases being their only option. That’s why organizations that have embraced customers’ digital behaviors are thriving.
The good news: Social media programs can help your organization thrive in a time of digital transformation. Social media brings customer voices and behaviors to the forefront — and so provides the ideal starting point for any digital culture shift. Mature organizations also say their use of employee-facing social media has accelerated this shift in culture.
Even better, mature organizations say the steering committees and working groups they built to manage social programs have also taught employees to collaborate efficiently. Social media provides the road map for broader digital transformation. That’s why more than two-thirds of mature organizations agree their social initiatives have prepared their companies for digital transformation.
What CMOs should do: Lean on social frameworks to lead your organization’s digital transformation. If you’re a mature social organization, you’ve already built the steering committees, sparked the employee collaboration, and created the culture shift your digital transformation project will depend on. Turn to those same structures to align your organization around digital customer behaviors, and your digital transformation will be on its way.
How mature is your social organization?
Our social maturity assessment is a benchmark of over 1,000 enterprise organizations in 12 industries and covers every aspect of how organizations use social to create business value, including attribution practices, use of social data in customer journey mapping, integration of social data into CRM systems, employee advocacy, paid media and influencer strategies, and workforce education programs.
To complete an assessment of your own organization’s social maturity, start here.
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October 21, 2020 at 03:33PM