Twitter has a record-breaking week as users looked for news of protests and COVID-19
Civil unrest due to the nationwide George Floyd protests drove Twitter to see a record number of new installs this week, according to data from two app store intelligence firms, Apptopia and Sensor Tower. While the firms’ exact findings differed in terms of the total number of new downloads or when records were broken, the firms agreed that Twitter’s app had its largest-ever week, globally.
Twitter’s usage is on the rise because of the immediacy around news-sharing its platform provides. This was in particular demand amid the George Floyd protests in the U.S., as protestors used Twitter to share live images and videos of the demonstrations, the fires and looting, instances of police brutality, and more. Meanwhile, non-protestors downloaded the app in order to watch the events unfold directly and get unfiltered, breaking news.
According to data from Sensor Tower, Twitter saw just over a million installs on Monday and around 1 million new installs on Tuesday — making Monday the day seeing the most single-day installs since at least January 1, 2014, when the firm began recording app store data. At its peak, U.S. installs this week were at a four-year high. On Wednesday, Sensor Tower estimates Twitter installs declined a bit causing the app to rank slightly lower on app store global charts.
Apptopia, on the other hand, found that Twitter topped its record for installs on Wednesday with 677,000 worldwide downloads. This included a near-record download figure of 140,000 installs in the U.S., with a larger number of installs coming from international markets, including the U.K., India, Brazil, and Mexico. However, this U.S. download figure was the second-highest daily install number for the U.S. in Twitter’s lifetime, the firm said.
The truth between these two firms’ different numbers is probably somewhere in the middle. Sensor Tower routinely comes in with higher figures from Apptopia, but from a broader viewpoint, the two firms tend to see the same overall in trends. In this week’s case, they both point to a breakout week for Twitter’s mobile app download growth.
While it may seem odd that Twitter saw more installs in non-U.S. markets, it is an indication that the world is watching these events unfold. But it’s also perhaps something of a perfect storm for Twitter demand, because the civil unrest isn’t the only driver for the international installs.
Many countries are also dealing with the COVID-19 pandemic, with Brazil being particularly hard hit right now, for example. That could be fueling other increased interest in the app, given its news-driven nature.
In addition to breaking download numbers, Apptopia also noted that yesterday was a record for daily active users on Twitter in the U.S., when some 40 million people in the U.S. logged into the app.
For comparison’s sake, Twitter reported its app had 31 million “monetizable” daily active users (mDAUs) in the U.S. in Q4 2019, which grew to 33 million in Q1 2020. An mDAU isn’t exactly the same metric as a daily active user. Rather, it’s a metric Twitter invented to count the number of logged-in users on its platforms that are capable of displaying ads. However, it’s now the only way Twitter reports its user data so it’s the closest comparison that can be offered.
To what extent these spikes in installs and usage play out longer-term for Twitter remain to be seen, and we won’t know specifics until Twitter reports its updated metrics in its next quarterly earnings.
via Twitter – TechCrunch https://techcrunch.com
June 4, 2020 at 12:00PM
How To Secure The Communication Of Your Remote Team
The global pandemic of COVD-19 is forcing fundamental change to the corporate world, particularly in e-commerce, and you might be interested in utilizing the power of remote teams to boost your business.
When organized in the right way, remote teams can play a powerful role in business success. This is often instrumental for entrepreneurs who are just launching and can’t afford brick and mortar workspaces. People around the world can contribute to a business project. A remote team often has a better work/life balance in comparison with a conventional, face to face team, leading to more committed employees.
However, many companies naturally have concerns about the security implications of a remote team. When people are spread out around the world, there’s less direct control over security as opposed to a traditional office environment.
Thankfully, there are a series of proven practices organizations can use to help remote teams communicate and work as securely as possible.
Consider Security From The Start Of Your Remote Work Project
Remote team security isn’t something which can be treated as an afterthought – it’s something that needs to be considered from the earliest stages of any given project. Think of it this way, protecting your website from data-breaches is now common practice and, so should be the case with your social assets.
Why is it so important to make security an important part of the initial planning process?
Simply put, security needs to be thought about at every step of the way. It impacts everything from setting objectives, formulating policy, and even the type of questions asked when hiring team members.
So what are some of the ways that organizations can make security a crucial part of a project’s earliest phases?
After taking the earliest opportunity to think about security, how can organizations apply this information in a way that can be used by real remote teams?
Create Policies and Standard Operating Procedures
Of course, simply considering security before a project begins isn’t enough. It’s easy for even the best ideas and practices to get lost if they aren’t formalized in some way.
To ensure that your company’s security ideas don’t get neglected along the way, it’s worth creating policies and standard operating procedures to ensure that your future remote team can put your ideas into practice.
The exact type of policy or SOP document created will differ from industry to industry. Even within a particular organization, security procedures will probably need to be adjusted and adapted for different team roles.
What are some effective ideas for formalizing security knowledge into a policy?
Taking the time to formalize these ideas into a policy document will make security clear and easy to adhere to.
Choose The Correct Team Communication Software Tools
One of the major mistakes organizations make regarding remote team security is failing to ensure that their tools and practices are aligned.
Too often, teams end up using fairly standardized, default tools, that might not meet their security needs in full.
Often, after adopting a particular tool, it’s either too expensive or inconvenient for an organization to switch to another one. Take the time to compare different options. Because of this, it’s essential to get the decision right the first time.
So how can organizations select the most appropriate tools to support remote team security?
Matching the right tools with your policies and procedures is essential. Otherwise, the best security theory will never become effective practice.
Configure Your Collaboration Tools
Choosing the right remote work tools for your team isn’t enough.
If you’ve chosen well, your remote collaboration tools will have a large amount of customizability and adaptability.
Don’t make the mistake of just using the tools with their default settings. Instead, take the time to ensure they work in the way that best meets the needs of your team and organization.
Just as it’s important to choose a set of tools which match the security needs of your organization, it’s essential to configure them to operate in the way you wish. Doing so will ensure both security and workflow are as smooth as possible.
Monitor and Improve
The final step in making sure your remote team communicates as securely as possible is never thinking your security concerns are complete.
There are always improvements to make, new lessons to learn, and best practices to implement.
So how can you ensure that your organization makes use of a growth and improvement mindset when it comes to remote team security?
Failing to adapt as security evolves is one of the quickest ways to ensure your organization becomes vulnerable to new threats.
Keep an eye on changes and implement them to ensure your remote team remains as secure as possible.
Security Shouldn’t Stop You Benefiting from Remote Teams
While remote work may pose some security challenges, so does old-school, face to face work teams.
No way of working will ever be without its security issues. But that doesn’t make them insurmountable.
By taking a proactive, best practice approach to remote team security, you can ensure your communication remains as safe as possible.
About the Author
Nikola Baldikov is a Digital Marketing Manager at Brosix, a secure instant messaging software for business communication. Besides his passion for digital marketing, Nikola is an avid fan of football and he loves to dance.
The post How To Secure The Communication Of Your Remote Team appeared first on Social Media Explorer.
via Social Media Explorer https://ift.tt/2onGYog
June 4, 2020 at 11:43AM
Learn to create social media content for your brand with this $35 training
TL;DR: Learn how to build your brand with The Complete Digital Content Marketing Mastery Bundle for $34.99, a 97% savings as of May 24.
There's good content and there's great content (shout out David Lynch for the epic weather reports). But here's a tip: your brand won't thrive on social media if your content is sub-par.
Luckily, with a bit of guidance from the pros, you can take your content from drab to fab, and maybe even start bringing in some profit. The Complete Digital Content Marketing Mastery Bundle offers just the training you need to make yourself useful and your followers happy.
You'll get access to eight premium courses filled with over 40 hours of instruction — and you'll pay just $34.99 for the entire treasure trove of tips and tricks. Here's a taste:
Instagram Marketing 2020: Step-by-Step to 10,000+ Followers
Posting on Instagram is easy; building an audience isn't. This Instagram-centric course revolves around growing your follower count and business simultaneously. You'll be imparted with all the strategies that are proven effective to attract thousands of real targeted followers, bots be damned. You'll also learn how to convert said new followers into loyal paying customers.
The 2020 Complete Certified Facebook Marketing Masterclass
Facebook is the platform of choice of boomers, and that's a good thing for marketing since they have the biggest pocketbooks. This class will hand you proven tips and tricks for identifying and reaching your target audience, using paid ads to promote your brand, and leveraging Facebook groups to build a community around your brand message.
YouTube Secrets 2020: Build a 7-Figure Funnel with YouTube
Making money on YouTube is so easy that even an eight-year-old could do it (seriously, it's been done). This course teaches you just how to profit off the massive streaming platform by dispensing tips on how to gain subscribers, optimize your channel, create and post engaging content, build a massive community around your brand, and so much more. Watch out, Ryan's World.
10 Instagram Growth Secrets From Celebrities & Influencers
Crafting the perfect Instagram post to collect likes entails an entirely different strategy from growing followers. This course is designed to fill you in on the hidden secrets of inflating your follower count, outsmarting the Instagram algorithm, creating killer posts to sell your products and services, and running your account efficiently.
Email Marketing Made Simple with Wix
Whoever said that email is dead is a damn fool. This course will get you to grips with using email marketing to foster better relationships with your customers and grow your business. It'll also teach you how to create an effective landing page, build an email list, set up email sequences, and deploy email campaigns at practically zero cost to you.
Ultimate Google Ads Training 2020
We spend so much time on Google, we use it as a verb. Let that sink in. This crash course will teach you how to take advantage of Google's wide user base and help you design ads that will capture everyone's attention. You'll be equipped with the skills needed to rake in customers via optimized campaigns that send high-quality traffic to your website, 24/7.
TikTok Marketing Made Easy for Beginners
Ah, yes. The prevalence of TikTok is finally getting the attention of brands, and everyone wants to have a finger in the pie. With this course, you'll learn how to create high converting TikTok marketing campaigns to generate leads, convert sales, and yield profits. Ready to do the Renegade?
Zoom Crash Course: Zoom Essentials and Basics
In lieu of in-person dinners and happy hours, people are turning to Zoom to collaborate and socialize. This course is designed to teach you how to make the most out of the video conferencing platform, imparting with you tips on how to work well with others remotely, how to chat and share your emotions, and the best way to conduct online meetings and presentations.
Get access to all eight courses for only $34.99 — and start creating content that doesn't suck.
via Mashable https://ift.tt/2DCFv97
June 3, 2020 at 04:05PM
How to Redeploy Sales Teams in a #WFH World
Aligning Sales and Marketing is one of the top challenges that many CMOs face, especially since most people consider physical events to be the only viable way to generate a significant number of leads. But now, as field salespeople are working from home and all events have been canceled, this is your opportunity to invite sales teams to learn about and take advantage of digital tools that marketing teams have been operating all along to nurture relationships online (where most prospects are at the moment) and pursue valuable leads.
As Holly Rollo, CMO and SVP Transformation of RSA, points out in her recent interview that this is a silver linings opportunity for CMOs: “It’s been difficult to get their attention on some of these leads coming across and why they’re important and now, suddenly, we’re getting attention on those kinds of programs.”
She continues: “It’s really forcing them to understand what we’re already doing. In this way, it’s not necessarily doing more things, it’s helping them understand how to take advantage of a lot of the things that we’re already doing on digital or how we’re nurturing some of these leads or helping them understand some of the analytics.” This sentiment is reinforced in a recent guide to B2B Demand Generation by Renegade LLC on how to pivot your marketing strategy and messaging during the COVID era (or in any downturn).
So, where is a good place to start? Prospects are online, so sales reps should be too, and that’s where social selling comes in. Social selling is a strategy that salespeople can use to find and connect with prospects and build trusted relationships with them on the social channels they use, in order to increase sales. Even before the COVID-19 pandemic, social selling has a proven track record for bringing in leads and closing sales. Here are some of the numbers:
Jon Ferrara, CEO of Nimble and a social selling expert, gathered 100,000 Nimble users and converted 15% of them into paid subscribers with no marketing budget at all. As he explains in his interview, Ferrara invested his energy into building relationships and it’s proven to be a valuable use of time.
It is important to note that social selling is about serving, not selling. “We’re all bombarded by messages that are not one-to-one, authentic, and relevant,” Ferrara says, “So we throw those away and we toss them aside. If you can effectively enrich the contacts you have, segment properly, outreach in a one-to-one way, then you can drive your opens, your clicks, and your results through the roof.”
Now, Jon’s success didn’t happen overnight, and effective social selling takes training and a bit of patience. For B2B businesses, we recommend utilizing tools on LinkedIn’s platform, as this is where social selling has proven most effective for B2B brands.
After building a strong profile to reflect your personal brand, sales reps can use LinkedIn’s Sales Navigator to identify and locate prospects, create leads and build trusted relationships with them using content sharing, publishing, and messaging capabilities. Also, LinkedIn measures your Social Selling Index (SSI) score to see how you rank among other sellers in your industry and network.
via Social Media Explorer https://ift.tt/2onGYog
June 3, 2020 at 12:02PM
How to Use Social Media and Apps to Sell Your Home
Selling your home is the start of a new chapter in your life and can be very exciting. It can also be a long and challenging process. It’s essential to use all available resources to make sure you can sell your home as soon as possible.
Letting people know that your house is on sale is a vital step in the selling process. A potential buyer won’t know about your property if they don’t know it exists. Luckily there are ways to reach many potential buyers with minimal effort.
The best option is to use property apps. It’s very easy to use any of these applications. All you have to do is upload the needed details and photos for your house. By using these apps, not only will you save time but also attract buyers who are looking for a home in your area and asking price. There’ll be less stress and barely any need for open houses.
Also, you can have a real estate lawyer take care of your listing for you. Once an offer is made, there’ll be a lot of paperwork involved. Lawyers of diamondlaw.ca/real-estate say that you’ll want the correct real estate lawyers with the proper background in your corner when it comes to the small details of the transaction. Having the right kind of people helping you can make a world of a difference.
Sometimes photos don’t do your home justice. For many buyers, it isn’t easy to decide to buy a house just by looking at pictures. That’s why many people opt for a video tour of a home. These videos show many more details that can’t be displayed in just images such as storage space, built-in utilities, and other special features that make the house worth buying.
One way to do a video tour is to pay an influencer to make the tour and post it online. There are many people on platforms like Youtube that specialize in taking tours of homes. Many of these people are qualified real estate agents and will be able to describe all the fantastic features of a house accurately.
If paying an influencer is not in your budget, then don’t worry. You can always film the video yourself and post it online. Posting on your social media account or places like Facebook groups will help you get the word out about your property.
Promote Before Selling
If you’re planning to do an open house, then it might be a good idea to advertise before the day. People can’t view your home if they don’t know about it. Many real estate agents will post your property during the week then host the open house that weekend. This is usually done to give potential buyers time to plan a visit to the property.
As a seller, you can do something very similar. You can post your home on Facebook and Instagram and mark it as “on sale soon.” This attracts buyers that may have lost other bids and want to get ahead of other buyers. You might even get a few offers before the open house.
Close the Deal
There are so many ways to make selling your home a smooth experience. Thanks to social media, those options are almost infinite. You can now have more control over spreading the word about your home. Social Media has many sharing opportunities, so you’ll likely find your buyer sooner than you think.
The post How to Use Social Media and Apps to Sell Your Home appeared first on Social Media Explorer.
via Social Media Explorer https://ift.tt/2onGYog
June 3, 2020 at 10:53AM
Want more likes and follows on Instagram? This app claims to help.
TL;DR: Get help growing your Instagram following with a 1-year subscription to the Postable Professional Plan for $19.99, a 91% savings as of May 20.
If you've ever attempted to grow your Instagram following on your own, you know it's not as easy as it looks. It takes consistent posting, regular engagement, and of course, some creativity. Connecting and sharing with your followers is actually pretty fun at first, but soon you'll come to realize just how time-consuming it can be. Once it becomes a job, the thrill of posting, writing captions, following up, and engaging can quickly become a hassle.
Postable Instagram Automation makes it easier for individuals, brands, and bloggers to maintain an active presence on the social photo-sharing app, but without all the effort. It allows you to schedule posts in advance, which is a godsend to those of us who struggle with captions. Content is king, so Postable helps you focus your efforts on creating, rather than plotting out post times and fiddling with hashtags. It also lets you automate likes, comments, reposts, messages, and follows, and track your growth every step of the way with analytics reports.
Postable will start automatically liking relevant posts, following accounts that line up with yours, and even reposting and messaging your audience in a way that actually makes sense for your brand, all on its own. You can choose to connect with Dropbox or OneDrive, or just upload photos on your own, then let Postable's auto-scheduling do the rest. And because data security and Instagram rules are important, every Postable subscription also includes access to premium proxies safe for use. However, it's up to you not to abuse them (you could get action blocked if you go overboard).
You can sign up for a professional plan (for five years) for just $49.99, saving you a massive 95% off the usual cost.
via Mashable https://ift.tt/2DCFv97
June 3, 2020 at 10:39AM
Social Media Translation for Surviving and Thriving in the New Normal
Little has caused such significant and sustained disruption to the way that we work as the COVID-19 pandemic. From companies struggling to work out how to make remote working feasible to businesses that are completely unable to deliver their services, the impact has been immense. However, that’s not to say that there is nothing that companies can do to try to combat the effects of the novel coronavirus outbreak. This is where social media translation comes in.
Explaining social media translation
What is social media translation? It’s precisely what the term implies – translating your social media posts into other languages. There are various reasons for doing so. One is to share important information with those who don’t speak your language. Another is to build audience engagement with your brand. Another still is to showcase your products and services.
The COVID-19 pandemic has prompted many businesses to turn to professional translators as part of reinventing their business model. For some businesses (mainly those that relate to home working, home education, delivery services, online communications, and so forth), this has been to capitalize on sudden increased demand for their services. For others, it has been a matter of survival.
Whatever the reason, using translation services to survive and thrive in the ‘new normal’ has for many companies providing a foretaste of what’s to come. It’s unlikely that pre-pandemic life will return anytime soon. As such, it’s important to do business in new ways in order that companies can maximize how they connect with customers. Let’s take a look at how social media translation services can help with that.
Using translation services to build your brand presence
How big is the translation industry? It’s big. Very big. The Common Sense Advisory estimated that the market for global outsourced language services and technology was worth US$46.52 billion in 2018. That’s because businesses around the world are using everything from social media translation to legal document translation to grow their presence and their fortunes.
When it comes to building your brand presence, finding a proficient translator can make a significant difference. Be sure to track down a professional who knows and understands your business sector, as well as one who offers the language pairing that meets your translation need. Professional translation services often use translation tests to identify and confirm their linguists’ specialist areas of focus, so using a translation agency could be an easy way to ensure that you can find the skills you need.
With the right translator on board, your marketing and social media translation work can proceed apace. Be sure that your translator localizes your copy as well as translating it. Why is localization important? Because localized translation reshapes your content with a specific focus on the target audience and their cultural needs and expectations. Doing so can ensure that your brand stands a better chance of resonating with those to whom you are reaching out. True social media success is always about effective localization, not just translation.
Finding new markets through professional translation services
Professional human translators can do much to help you find new markets for your services. Indeed, many companies have engaged language translation services to help them do precisely that during the pandemic. Wedding planners have been delivering online children’s parties through Zoom, florists have been teaching botany classes over Skype… businesses of all shapes and sizes have altered their focus in order to survive and in doing so have opened up new markets. For many companies, these changes will carry through into the new normal that follows the pandemic.
Using human-powered translations brings another dimension to this. Companies can use translation services to connect with international audiences as well as with domestic customers who speak other languages (the US is a great example of this, with some 13% of the population speaking Spanish natively).
When we consider the potential audience size, the power of social media translation becomes instantly apparent. Over 4.5 billion people were using the internet by the start of 2020, with over 3.8 billion active social media users. That’s a vast customer base for those companies savvy enough to tap into it!
The practicalities of social media translation
We’ve specifically mentioned human translation services in this article. While many of the larger social media sites offer automated translation, it’s worth noting that human translation is better suited to professional purposes. Machine translation has come along leaps and bounds in recent years, but it’s not yet up to the standard that human translators can deliver.
What is the best online translation service? It’s one that features human translation, using technology to enhance the linguists’ skills rather than replace them. The translation errors associated with machine translation are just too risky when it comes to presenting a professional image of your business to the world.
Using human translators is one practicality to take care of. Another concern is your content plan. Taking a blanket approach to your social media marketing may now work in translation. That’s because different cultures will respond in different ways to the same material. As such, you need a country-specific (and perhaps even region-specific) marketing plan for your social media content. A good translation company will be able to work in partnership with you to help localize your plans.
When it comes to the translation work itself, remember that it’s not just your written content that your translator will need to work on. Any infographics or polls that you use will need translation, while any video content will need either translation and voiceover services or translation and subtitling.
Nobody (well, very few people) foresaw how fundamentally the world would change during the first half of 2020, nor how long-lasting the impact of that change is likely to be. The time for navel-gazing is well and truly over. Businesses that want to stay afloat need to embrace the power of social media translation and rethink everything from the services they provide to their operational models. The world is no longer the same, so nor should your business be.
The post Social Media Translation for Surviving and Thriving in the New Normal appeared first on Social Media Explorer.
via Social Media Explorer https://ift.tt/2onGYog
June 3, 2020 at 09:36AM
How to Choose Best Wireless Webcam for Social Media
Most laptops come with a built-in webcam, so users of these devices seldom need to turn to a third-party unit. However, if the Webcam built into your laptop does not meet your needs, or if you are a desktop PC user, you may have no choice but to purchase a webcam separately.
In this article, we explain everything you need to know about webcams. Here we will also tell you a few important points that you must consider before buying any best wireless webcam for laptops or computers.
The quality of the lens is another of the key points in Webcams. If the quality of the lens is poor, the sharpness of the image will be very poor. Rare colors will also come out from the sides as soon as there is any light source pointing diagonally, with which the quality of the live transmission will be very poor.
Without a doubt, what sets a good webcam apart from others is autofocus. Old live broadcast cameras have manual focus, so every time you leave the focused area, you have to rotate the focus to re-focus manually.
This is very annoying and not very versatile; therefore, I recommend buying a Webcam with fast autofocus, so that you can show the details of any foreground element that you want to show in Streaming.
The resolution of a camera is the exact number of pixels that a camera’s sensor has. I think you will all remember when brands did marketing with the famous megapixels. Well, that value that goes from 480p, 720p, 1080p, and later you can also buy 4K Webcam at affordable prices.
Be very careful, do not confuse HD with Full HD, since there is a lot of difference. An HD Webcam emits 720 pixels, a quality that is fine if you have a very weak Internet connection. The Full HD Webcam emits 1080 pixels and is the standard today since most Internet connections there currently have enough megabytes to transmit at this quality.
Plug and Play compatibility
When we were browsing in Windows XP or Vista, I remember that the topic of Drivers for Webcams was a real headache. That has been over since Windows 8 landed and finally version 10, which is the one used today.
To avoid driver compatibility problems, it is best to buy a Plug and Play model (which connects immediately when the USB is plugged into the computer) that has not been on the market for much more than three years, although I doubt if you are using Windows 10 and buy an older one you have problems, so be calm in this aspect.
If you need a Webcam, it is because you need to Stream your image and your voice, so far everything is correct, the problem is that the microphones that incorporate cheap Webcams are not of good quality, so when making a video call by Skype, Messenger, Hangouts, or if you want to broadcast live on YouTube, etc., the sound will have a lot of noise.Visit : Best Information Today
The best option to transmit good audio in video calls is to buy a good PC microphone, especially if you need the Webcam to work for teaching classes, broadcast your games live, talk to the girlfriend or family.
Versatility and grip
There is nothing better than buying a webcam with good quality, and that is versatile. When I talk about versatility, I’m talking about being able to hang the camera anywhere, even being able to put it on a tripod to be able to broadcast from various angles if you are going to make a multi-camera video call.
The post How to Choose Best Wireless Webcam for Social Media appeared first on Social Media Explorer.
via Social Media Explorer https://ift.tt/2onGYog
June 3, 2020 at 09:30AM
TikTok Challenges Are Causing Serious Injuries
Humans have a tendency to try ridiculous challenges, but the prominence of social media has increased the number of serious injuries as more people attempt these bone-braking and sometimes toxin-ingesting tasks. You might remember the Tide Pod, Kiki, and car surfing challenges.
Now, the social media site TikTok is sending people to the emergency room with a challenge called the “skull breaker.” While the name alone should be enough to warn people of how dangerous this activity can be, all too many people are trying it. Here’s what you need to know.
TikTok and the Skull Breaker
If you’re unaware, TikTok is a social media site where users share short videos. It’s mostly used for lip-syncing, dancing, comedy, and showing off unique talents. However, the site found its first dangerous challenge in 2018 when the skull breaker started.
In the skull breaker challenge, three people stand together and plan to jump at the same time. However, the person in the middle is unaware that they are the victim. Once they begin to jump, the other two kick or pull their legs out from under them. The resulting fall can cause severe brain and spine injuries, depending on how the person lands.
The goal of the skull breaker challenge is to have the victim land on their head, which is where the name comes from. Given the stay-at-home orders during the Covid-19 pandemic, teens across the country have flocked to this challenge out of boredom. While TikTok has asked its users to stop participating in this and other dangerous challenges, people refuse to listen.
Potential for Injury
A moderate impact to the head can come with complications, but the severe impact of the skull breaker challenge is enough to cause serious brain trauma. Seizures, loss of consciousness, and severe spinal damage to the neck are also common.
These injuries often come with long-term effects, causing physical and emotional changes to the victim. Someone who falls will likely develop the following:
These symptoms are similar to those suffered by athletes with head injuries, as well as those involved in car and other types of accidents where brain trauma is present. Luckily, there are ways for victims to seek compensation if they have been the brunt of this cruel joke.
The Legal Battle
Just like in slip and fall cases, victims can pursue damages against the liable party for this challenge. That includes both people who caused the injuries. It’s vital that victims seek the aid a personal injury attorney to ensure they get the full amount of compensation they are entitled to.
Depending on the circumstances of the incident, personal injury claims in Denver can hold more than just the other two in the challenge liable. A school would be held responsible for not providing a safe environment for students if the skull breaker took place there, for instance.
If you or a loved one has been the victim of the skull breaker challenge, then it’s imperative that you seek legal aid as soon as possible. The victim is entitled to financial compensation for any losses and pain that were a result of the injury. Don’t hesitate, hold those guilty accountable for this challenge.
via Social Media Explorer https://ift.tt/2onGYog
June 3, 2020 at 07:43AM
How to Use Instagram Branded Content Ads With Influencers
Do you partner with Instagram influencers? Want to easily turn influencer content into ads?
In this article, you’ll discover how to use Instagram Branded Content Ads to amplify the reach of your influencer campaigns.
Why Use Instagram Branded Content Ads?
According to Instagram, branded content is defined as “a creator or publisher’s content that features or is influenced by a business partner for an exchange of value (for example, where the business partner has paid the creator or publisher).” Instagram branded content posts are created by influencers to promote a particular brand or business in return for some sort of compensation like money, products, or services.
All branded content posts have a “Paid Partnership with [name of company/brand]” label under the influencer’s Instagram handle, making them easily recognizable. This ensures better transparency of paid collaborations and clears up any confusion in the viewer’s mind.
People engage with a lot of branded content on Instagram. According to a Facebook for Business survey of Instagram users:
To reach a wider audience with Instagram branded content posts, you can now turn them into ads. Currently, there are two types of Instagram branded content ads: feed ads and stories ads. You must be tagged as a business partner in the post to be able to promote that post as a branded content ad.
Here are a few reasons why you should consider running Instagram branded content ads for your business:
Now that you know about the benefits of Instagram branded content ads, here’s how to set up a campaign.
#1: Approve and Manage Instagram Influencer Partnership Requests
Before you start collaborating with influencers on Instagram branded content, you need to set up branded content approvals.
To do this, tap the three-lines icon at the top right of your Instagram business profile and choose Settings from the pop-up menu.
When your account settings open, tap the Business option and then select Branded Content.
The next screen will show your branded content approval settings. The option to manually approve tags is selected by default, which makes a lot of sense. If you were to toggle this option off, anyone would be able to tag you as a business partner in branded content.
The Tag Requests section is where you view and approve requests from influencers to tag your brand as a business partner. When you approve a request, that influencer shows up in the Approved Business Partners section.
How Instagram Influencers Tag Your Brand and Make Their Content Eligible for Ads
Your influencer partner must be a registered creator on Instagram and must have access to branded content tools. Creators must comply with some Instagram policies to become eligible for branded content tools.
When influencers create branded content posts, here’s how they send tag requests to your brand and make their content eligible for ads.
For Instagram Branded Content Posts in the Feed
When creating a feed post, the influencer taps Advanced Settings and then Tag Business Partner. From there, they search for your business partner account and send you a tag request. Once your brand approves the influencer as a business partner, they’ll be able to directly tag your brand in their posts.
Influencers also need to take one additional step to make their organic Instagram posts eligible for branded content ads. In the Branded Content section, they must select the Allow Business Partner to Promote option.
For Instagram Branded Content Posts in Stories
When the influencer creates a branded Instagram story, they tap the link icon at the top of the screen and then select Tag Business Partner.
From here, the influencer can either send you a tag request or directly tag you as a business partner. Additionally, they’ll see the option to allow your brand to promote the content as an ad.
Pro Tip: For your Instagram branded content to be successful, you need to clearly communicate with your influencer partner. Discuss your plan and objectives with them so there’s no confusion about what you want to achieve with your partnership.
Become the Social Media Marketing Rockstar for Your Business
Meet your secret team that makes you look like a social media genius and empowers you to embrace change! We’re a genuine community of marketers from your friends at Social Media Examiner. And we’re here to support you. Think of us as your career insurance policy. We keep you focused on what matters. We make sure you won’t be left behind as the changes keep coming. Join the Social Media Marketing Society. Get access to monthly online training, expert support, and a thriving community of marketers who will empower you to succeed.CLICK HERE TO ENVISION A BETTER FUTURE
#2: Choose an Instagram Branded Content Post to Promote
After your influencer partner has successfully shared a post organically, tagged you as a business partner, and allowed you to promote it, you can create a branded content ad on Instagram.
Note: Influencers can publish branded content ads in Ads Manager without posting the content organically first. However, your brand can only promote branded content that was first posted organically from the influencer’s account.
Choose the organic branded content post you want to promote carefully. This is a vital step. You should be familiar with the type of content the influencer posts on their account and the type of response they get from such posts. Depending on your ad objective or goal such as increased app installs or sales, determine which influencer post is best suited to achieve that goal.
To view insights for organic branded content you’ve been tagged in, you can look in your Facebook Page Insights or Facebook Brands Collabs Manager.
Set Up Brand Collabs Manager
Brand Collabs Manager is a dedicated tool provided by Facebook that takes content partnerships between brands and influencers on both Facebook and Instagram to the next level.
As a brand, Brand Collabs Manager will help you find Instagram influencers who have similar audiences to yours and show insights for organic Instagram branded content posts.
To sign up for Brand Collabs Manager, go to https://www.facebook.com/collabsmanager/signup/brand. Select the Facebook page that’s connected to your Instagram account, type in your email address, and accept the Terms of Service. Click Submit when you’re done.
Once you’ve been approved, you’ll see the Brand Collabs Manager dashboard.
On the Insights tab, you’ll be able to see the reach and engagement data for any organic branded content posts from influencers you’ve partnered with.
View Instagram Branded Content Insights in Facebook Page Insights
You can also view data for organic branded content posts in your Facebook Page Insights. To access this data, click the Insights tab on your page and select Branded Content in the left navigation.
Click the Posts tab to see reach and engagement for your branded content feed posts. On the Stories tab, you’ll find reach and engagement for branded content Stories posts.
#3: Create an Instagram Branded Content Ad to Promote Your Influencer’s Post
Before setting up your Instagram branded content campaign, define the campaign goal you want to achieve. Then based on this goal, determine the metrics involved in achieving it. For example, if your goal is to increase app installations, the number of clicks on your application download button matter more than the reach of the post. You’ll then be able to calculate campaign performance more effectively.
Once you’ve decided what you want to achieve and what content to promote, go to Facebook Ads Manager, create a new ad campaign, and select your campaign objective. You can choose App Installs, Brand Awareness, Reach, Traffic, Video Views, Conversions, and Page Post Engagement (feed only) as objectives for Instagram branded content ads.
Next, set up your ad set. Define the audience you want to target and choose your ad placements. Instead of automatic placements, go with Manual Placements and choose only those that apply to Instagram such as Instagram Feed, Explore, or Stories.
When you reach the ad level, click on Use Existing Post. Then under Creative, click Select Post.
In the Select Post window, click on the Branded Content tab and select the branded content post you want to promote as an ad. When you’re done, click Continue.
You can now see a final preview of your ad. If everything looks okay, click Confirm to finish the ad creation. The ad will then be reviewed and approved or disapproved for publishing. You’ll be notified in both cases.
Note: Your influencer partner won’t be able to make any changes to their post while you’re promoting it as an ad. They also won’t be able to see the ad performance, just the metrics of their organic post.
#4: Remove Your Tag From an Instagram Branded Content Post
As a brand, you may want to be removed or untagged from an Instagram branded content post at some point. You can remove the tag from either Facebook or Instagram.
To remove your tag via Facebook, go to your Facebook Page Insights and click on the Branded Content tab. Then find the branded content post and click on it, or click on Review Post.
Select Remove Tag and then click Confirm on the Remove Tag confirmation screen.
For an Instagram feed post, tap on the three dots at the top-right corner of the tagged post and select Remove Me From Post.
For an Instagram story post, tap on the three dots in the bottom-right corner of the tagged story post and select Remove Me From Post.
One effective way for brands to boost their social media engagement is with influencer marketing. Brands partner with Instagram influencers to boost the credibility of their content by association and reach the influencer’s audience on the platform. With Instagram branded content ads, you can expand the reach of the content beyond the influencer’s following and improve the chances of reaching your target audience.
What do you think? What features of Instagram branded content ads do you find the most advantageous? Have you run an Instagram branded content ad campaign yet? Do you plan to use these ads in the near future? Share your thoughts in the comments below.
More articles on influencer marketing:
Join thousands of fellow marketers. Receive the training and support you need to accomplish your marketing objectives!
Join Now Doors close soon!
via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p
June 3, 2020 at 05:03AM