New YouTube Monetization, Promotion, and Policy Updates
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore new ways to monetize, promote, and protect your brand’s YouTube channel with special guest, Luria Petrucci.
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Use the timestamps below to fast-forward to our top stories in the replay above.
YouTube Rolls Out Super Stickers Globally: In early November, YouTube officially released Super Stickers in 60 countries to all eligible creators. Similar to Super Chat, which rolled out nearly 3 years ago, fans can purchase super stickers during live streams and premieres “to show their support and connect with their favorite creators.”
The company notes that the eligibility criteria for Super Stickers are the same as for Super Chat and anyone already using Super Chat will be automatically opted into the program.
YouTube Introduces Fresh Look for Home Page on Desktop and Tablets: YouTube redesigned its home page across desktops and YouTube apps on Android and iOS tablets. The new look “brings more features to the viewing experience on Home to help [viewers] find the next great video to watch” and is available to all users.
YouTube Adds @mentions in Video Titles and Descriptions: YouTube is making it easier to “shout-out, collaborate, and tag fellow creators” with @mentions in video titles and descriptions. This feature is available in YouTube Studio to all creators with more than 1,000 subscribers.
YouTube Brings Shopping Ads to the Home Feed: Google introduced shopping ads to the YouTube home feed and YouTube search results, “making YouTube more shoppable and extending the reach of your Shopping campaigns.”
YouTube video ads have also been updated to be more interactive. Users can now click on a video to get details like store location, interest forms, and other calls to action and drive more conversions. Soon YouTube will allow advertisers to create site link extensions that redirect to a unique landing page for TrueView for action ads as well.
YouTube Studio Moved Out of Beta and Released to Creators: YouTube CEO Susan Wojcicki stated in her end-of-year remarks on the YouTube Creator Blog that the company is working “to move all creators to the new-and-improved YouTube Studio” in the month ahead.
She highlights that the new YouTube Studio is built on better technology and mentions that “many of the YouTube Studio’s updates are inspired by requests from creators… including the new dashboard, powerful analytics, and real-time performance metrics.” Access to the classic YouTube Studio will be removed for the majority of creators early next year. All creators will be notified in advance of this change.
YouTube Alerts Users About Upcoming Changes to Child-Targeted Content: Starting in January 2020, certain YouTube features that rely on user data such as comments and personalized advertising will no longer be available on content targeted to kids ages 12 and younger. The first step in the process requires creators to indicate whether their content is directed to minors with the help of a new audience setting in YouTube Studio.
This update is part of a settlement with the U.S. Federal Trade Commission and the New York attorney general that addresses concerns regarding the Children’s Online Privacy Protection Act (COPPA). While “balanced and clear guidelines” have yet to be interpreted and conveyed to creators, YouTube provides up-to-date and detailed information on the YouTube Help site.
In the show, Luria mentions discussing the new FTC regulations at length with her business partner, David Foster. You can find the replay of this video on their YouTube channel, Live Streaming Pros.
YouTube Takes Stricter Action on Harassment and Threats: YouTube announced a series of policy and product changes on how it tackles harassment on its platform. This includes taking a stronger stance against threats and personal attacks, even from public figures. It will also enact stricter guidelines on toxic comments, repeat harassers, and insults.
As part of this update, YouTube officially enabled a feature that automatically holds comments deemed “potentially inappropriate” for review until they can be reviewed by the creator. YouTube states channels that had this setting enabled during the initial launch phase saw a 75% drop in comments being reported by viewers.
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December 14, 2019 at 05:01AM