You can call it bizarre, funny, silly or simply sensational.
A man from Gurgaon in India crowdsourced his Valentine dates via Facebook by showing off his wealth, his Audi car and a promise to gift an iPhone 7.
Surprisingly, he was greeted with an overwhelming response from over 2,000 applicants, which he sifted through to arrive at the "best five", whom he then took out in his car for a romantic dinner at a plush hotel and gifted them an iPhone 7 each.
Pause a moment to soak that in.
Shakul Gupta, who claims to be the "CEO and Founder at Softoku.com" (which incidentally Google couldn't trace) put out a Facebook post on Feb.11. "Who want to be my Valentine?" (sic) it said. It included promises of "memorable moments" for the potential dates.
Six days later on Feb. 17, he put out another post revealing that his mission had been accomplished.
He not only shared photos of his "best five" dates but also mentioned that his team took long enough to sift through the sea of applications, and hence the V-Day date had to be postponed to Feb.16 as opposed to Feb.14.
And when some people raised doubts over the authenticity of his deed, he uploaded the restaurant bill and application screenshots as evidence.
Facebook users' reactions ranged from amused to aghast.
Social media can be weird.