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LinkedIn Updates Ad Features and Mozilla Blocks Ad Tracking http://bit.ly/31bo1ZI LinkedIn Updates Ad Features and Mozilla Blocks Ad Tracking
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore enhanced LinkedIn Advertising features and analytics, why web browsers are blocking third-party tracking, and more. Our special guest on this week’s show is AJ Wilcox. Tune In to the Social Media Marketing Talk ShowWatch this week’s show: VIDEO You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS. New episodes publish every Monday. About Our Special Guests
Use the timestamps below to fast-forward to our top stories in the replay above.
divider LinkedIn Brings More Transparency to LinkedIn Native Ads: LinkedIn is rolling out a new Ads tab on all LinkedIn Pages globally over the next few weeks. In this tab, members will be able to view all the Sponsored Content advertisers have run on LinkedIn in the past six months. LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting: LinkedIn announced its pending acquisition of data analytics platform, Drawbridge. LinkedIn will use Drawbridge’s advanced personalization AI to further refine its ad targeting capacity. As mentioned on the show, LinkedIn formed a data partnership with Adobe that was also meant to boost its targeting tools earlier this year. How to Make Better “Data-Driven” Marketing Decisions in Less Time— Without the Guesswork! LinkedIn Announces Integration With Moat Analytics to Measure Video Performance: Looking to validate the impact of LinkedIn video ads, LinkedIn announced an integration with Moat Analytics. Moat Analytics is a third-party analytics and measurement platform “that enables advertisers to consistently measure viewability metrics of their ads across multiple platforms.” LinkedIn Features LinkedIn Ad Review Series on LinkedIn Marketing Blog: Every month, LinkedIn will highlight a top-performing piece of LinkedIn Sponsored Content in a new, regular feature on the LinkedIn Marketing Blog, LinkedIn Ad Review. In the Review, LinkedIn will analyze why the Sponsored Content’s headline, visual, and copy work together to get across the brand’s message.
Mozilla Firefox Blocks Publisher and Advertiser Tracking: Mozilla’s Firefox browser now blocks third-party tracking from advertisers, publishers, and analytics companies by default as part of its Enhanced Tracking Protection. This update protects user data and privacy by effectively blocking advertisers’ ability to track their habits and usage across the web.
Mozilla states that newly installed versions of Firefox will block trackers by default, and will automatically enable blocking to those who already have the browser installed in the coming months. Firefox users can disable the feature and opt for different levels of blocking in their privacy preferences. Pinterest Developing Story Pins: Pinterest is currently testing on a Story Pin feature with a small group of Pinterest business accounts. Pinterest’s new Story Pins give businesses and brands “more ways to share ideas with up to 20 pages of images, text, and multiple links.” You can preview an example of Pinterest’s new Story Pin from the Austin Food Blogger account.
Other News MentionedWant to catch our next show live? Click here to subscribe or add our show to your calendar. How to Make Better “Data-Driven” Marketing Decisions in Less Time— Without the Guesswork! Social Media via Social Media Marketing | Social Media Examiner http://bit.ly/1LtH18p June 8, 2019 at 05:05AM
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