Leverage Simplicity In Design To Improve Sales
Reaching an audience and convincing them to buy your product, use your services, or follow your brand involves a multitude of strategies. Search engine optimization (SEO), landing pages, calls to action, lead magnets, and pay-per-click (PPC) ads all demonstrate that digital marketing is a complex field. It can take years to master just one of those strategies. The idea of implementing all of them effectively is overwhelming.
Budding internet entrepreneurs often spend many days fussing over button shapes and colors to squeeze out a few more conversions. If getting involved in that kind of minutia doesn’t thrill you, turn your attention to simplicity.
Simple websites convert better
Back in 2012, Google conducted a study to determine what types of websites users consider attractive. Researchers found that users judge a website as beautiful within 1/50th of a second, and “visually complex” websites were consistently rated as less beautiful than the simple ones.
All those sleepless nights spent tweaking the radius of your buy buttons could have been avoided by creating a simple design.
Elements that support a simple website include:
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August 31, 2018 at 12:08PM