Instagram Messenger Ads, New Snapchat Geofilters, and Coming Facebook Features
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram’s new click to Messenger ads, new Snapchat geofilters with Carlos Gil, new features coming from Facebook, and other breaking social media marketing news of the week!
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Facebook Expands Click to Messenger Ads to Instagram: Facebook added Instagram as “a new placement for click to Messenger ads to complement [its] existing Facebook click to Messenger ads.” This new ad placement has started rolling out to Instagram this week and will be available to all businesses “within the next few months.” (10:14)
Instagram for Business Announces Four New Objectives for Stories Ads: Instagram launched immersive, full-screen ads on Instagram Stories in January and made them available to all businesses in March. The company initially focused on “help[ing] businesses better target and reach the people they wanted to connect with.” Businesses can now purchase Instagram Stories ads across four additional objectives, including Video Views, Traffic (formerly known as Website Clicks), Conversions, and Mobile App Install. (23:00)
Snapchat Rolls Out New Web Tool for Creating On-Demand Geofilters: Snapchat rolled out the ability for businesses “to create on-demand geofilters from scratch” online. Adweek reports that Snapchat’s new web tool contains preset categories for special events such as birthdays, weddings, and more. Users can access templates and modify their text, colors, and graphics to suit their needs. Pricing for on-demand geofilters currently varies “depending on the length of time [it] will be available, as well as the size of the geofence (minimum of 20,000 square feet).” (27:22)
Snap Inc. Acquires Drone Company, Ctrl Me Robotics: Snap Inc. acquired Ctrl Me Robotics, a small drone manufacturer based in Los Angeles. This new investment gives the company “added muscle in its push into hardware” and suggests future plans to potentially grow this aspect of its business. (36:12)
Facebook Adds More Backdrop Options for Status Updates: Facebook built upon its collections of colorful background options for status updates with a new set of stylized backdrop options. This new feature appears to be available on both the mobile and desktop versions of Facebook. (38:45)
Facebook Live Video Moves to Stories: Facebook Live seems to have rolled out a new feature that allows users to simultaneously broadcast to Stories and on their timelines. Once a user goes live from their camera, the video will appear in both the user’s story and as a post in their timeline. This new feature was spotted by a Facebook user but has neither been announced nor confirmed by Facebook. (41:50)
Facebook Tests Messenger Chatbot Aimed at Page Admins: Adweek reports that Facebook “appears to be testing” a new Messenger chatbot that sends messages to page admins about “enhancing their pages and boosting their results on the social network.” The report specifies that page admins can customize when and how often they receive such messages from the bot. (44:03)
Facebook Allows Groups to Create Online Learning Courses: Facebook is “quietly testing a feature that would let anyone running a group to create their own online classes, which would include units and discussions.” Facebook hasn’t yet officially announced this possible new feature; however, the Next Web reports that courses have already started to appear on some groups categorized as educational. (45:44)
Instagram Adds Support for Web Links and New Image Orientation in Direct: Instagram users in both iOS and Android can now share website links with friends, preview links directly from the thread, and see links for phone numbers and addresses in Direct. Instagram also released landscape and portrait uploads in Direct on iOS, which means users no longer “have to worry” about cropping an image before sending it to their contacts. This new image option is “coming soon” to Android as well.
YouTube Introduces New Activity Tab for iOS App: The newest version (12.20) of the YouTube app for iOS features an Activity tab on the bottom navigation bar that allows users to easily view new comments on their videos, keep track of recent activity from their subscriptions, and adjust their individual notification settings. This new feature is available on the official YouTube app for iPhone and iPad and is “coming soon to Android.”
Google Rolls Out Data Gif Maker: Google released Data Gif Maker, “a tool to help journalists make [storytelling] visuals which show share of search interest for two competing topics.” This new tool makes it simple and easy for marketers, content creators, and other users to build animated “data visualizations” based on Google search stats.
Twitter Experiments With New Promotional Features for Sponsored Live Video: Twitter recently entered into an exclusive partnership with Live Nation to live-stream concerts on its platform. As part of this deal, the company is experimenting with new features to help promote these events. These features include a reminder button that “prompts users to set an alert to watch with a countdown clock” and a new line of copy that indicates who’s sponsoring the concert. Twitter also offers viewers a branded timeline “that groups all of the chatter about the event into one landing page” and provides a brief description of the event.
Twitter Rolls Out Direct Message Requests: With Direct Message requests, Twitter users can now hold and review Direct Messages from people whom they don’t follow or don’t know prior to responding to them. As with Facebook messages, Twitter users must first “accept” a message before they can engage with the sender and move it to their inbox. This new feature is gradually rolling out to all Twitter users and requires an opt-in before it can be accessed.
Disqus Introduces Shadow Banning and Timeouts: Disqus rolled out two new moderation tools “to fight trolls, improve discussion quality, and save your team time.” These include shadow banning, which offers “a discreet method of banning the most troublesome users… and stop them from coming back with new accounts,” and timeouts, temporary bans for specified time periods. Both features are available as part of the Disqus Pro plan.
Twitter Announces First Live Video Partnership With BBC: Twitter and the BBC announced a new live-streaming partnership in which Twitter will broadcast five election specials from the UK on its platform. According to the BBC, this “trial interactive experience” is the first time the media organization has partnered with Twitter in this way and “will offer a real-time curated timeline of tweets allowing followers to see immediate commentary from BBC experts and BBC Reality Check.”
Facebook Offers Basic Content and News Feed Guidelines for Publishers: In light of Facebook’s recent efforts to limit misinformation, sensationalism, and clickbait, the company shared “some basic guideposts” to help publishers reach their audience on Facebook and maintain the integrity of the news feed. Within these guidelines, Facebook clearly specifies what it means to create meaningful and informative stories that audiences will find interesting; explores how to post accurate, authentic content; and emphasizes its Community Standards.
Twitter Tests a New Look for Buttons and Thumbnail Images: TechCrunch reports that “Twitter is testing a new interface for its mobile applications on iOS and Android, which involves rounded profile images, buttons, and other features.”
Google Introduces Google Attribution for Ads and Analytics: Google announced Google Attribution, a new product to answer the question that has challenged marketers for ages: “Is my marketing working?” With Google Attribution, marketers will be able to “understand how all of [their] marketing efforts work together and deliver the insights [they] need to make them work better.”
Facebook Instant Articles SDK Now Supports Other Major Publishing Platforms: Facebook added an extension to its open source Software Development Kit (SDK) used to build Instant Articles that will allow publishers to also build content publishable as Google AMP, and soon, Apple News articles. This update removes “a resource-heavy step in publishing on multiple platforms” and makes it simpler for publishers to push content to other content management systems or third-party publishing tools.
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June 2, 2017 at 10:11PM
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