RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


Influencing the Influencers: IBMs Advanced Influencer Marketing Strategy

3/21/2017

0 Comments

 
http://ift.tt/2nNHcF9

Influencing the Influencers: IBM’s Advanced Influencer Marketing Strategy

http://ift.tt/2mPZQvp

If you’ve spent any time on the Internet in the last few months (and we know you have), you’ve probably heard a lot of buzz around the topics of AI, deep learning, and cognitive marketing. Yes, the machines are coming (tip: they’re already here), they’re getting smarter, AND they’re providing limitless new opportunities for businesses that know how to harness their power.

The Future of Influencer Marketing Is Already Here

Enter IBM—and its little cognitive customer engagement project known as “Watson” (yes, the same Watson that beat all those Jeopardy masters on TV). IBM has always been on the forefront of technology. And over the past several years it’s hosted an annual conference called “IBM Amplify” that brings together IBM’s brightest minds and technology, its customers, partners, and a cadre of industry influencers known as “IBM Futurists”.

This network of influencers is hand-picked by IBM to help spread the word about its technologies. That facet of influencer marketing is nothing new. But the genius with IBM’s influencer marketing strategy lies in its long-term approach to cultivating bilateral and mutually beneficial relationships with its team of influencers and Futurists.

Influencer Marketing Examples from IBM Amplify 2017

SocialMediaExplorer’s CEO, Drew Neisser, is onsite at IBM Amplify 2017 and he took some time to speak with IBM’s Director of Social & Influencers, Amy Tennison, about the masterful nuances of IBM’s influencer marketing strategy. An IBM Futurist himself, Drew also spoke with a couple of his fellow Futurists, Brian Moran and Jason Falls, about their experiences as IBM Futurists and what they both give and receive as amplifiers of IBM’s marketing technology.

We invite you to listen to the podcast below (recorded right from the conference floor) and to reach out to Amy, Brian, Jason or Drew to learn more about IBM Amplify—or influencer marketing in general.

You can also listen to additional insightful conversations from Drew’s new podcast series: Renegade Thinkers Unite. In the meantime, continue to seek out and embrace change, latch on to new ideas, and amplify those things that truly inspire you!

The post Influencing the Influencers: IBM’s Advanced Influencer Marketing Strategy appeared first on Social Media Explorer.





Social Media

via Social Media Explorer http://ift.tt/xMddWR

March 21, 2017 at 12:01AM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

All content copyrighted (C) 2010 ~ 2020
​All Photos & Content Used Under Creative Commons
​www.RickRea.com 701-200-7831
Privacy Policy
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe