RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


How To Use Growth Hacking Strategies For Brand Positioning

1/24/2019

0 Comments

 


How To Use Growth Hacking Strategies For Brand Positioning

http://bit.ly/2CK4hkn

The modern business world is tough and undoubtedly, full of challenges. Under such circumstance, it is important for entrepreneurs and business owners to develop strategies which bring their brand in the limelight.

With the advent of digitalization, a paradigm shift in business operations has been noted. Nowadays, a chunk of business operations go online and brand promotion is a major one amongst them.

But the question remains, how can growth hacking strategies be used for brand promotion? Before we answer that question, it’s important to understand the concept of growth hacking.

Growth hackings are techniques, tools, and initiatives which people use to achieve customer growth. For this purpose, both marketing and engineering skills are required, as the process is based on trial and error methods.

Now that the concept of growth hacking is understood, let’s move on the ways in which they can be used for brand promotion:

Understanding Target Audience:

Before you can make use of growth hacking strategies to increase your brand awareness, it is imperative to understand your target audience. Human nature is dynamic. In that light, the requirements of people change with every passing day.

Thus it is very important to keep on checking the audience preference from time to time. Without knowing the audience correctly, using growth hacks for brand awareness may not be effective.

For this purpose, many growth hacking and marketing tools can be used. Such tools also help in keeping a tab on the audience preference from time to time.

Have Experiments:

The best way of making a growth strategy work for brand awareness is by taking a close look at how the current marketing plan is working. Additionally, the rate of audience response also must be noted.

Make use of tools that can easily conduct A/B experiments and use them to test all your marketing plans, your homepage content, social media presence, email marketing, and such other components.

Such experiments help one see the wider picture based on which brand awareness strategies should be implemented.

Self Promotion:

One way of self-promotion is through guest blogging. For this purpose get influencers from your field for guest blogging. Additionally, make sure that backlinks to your website are strategically placed so that people can find your website easily on the search engine.

Do not forget to link back and cross-promote your content with other experts in your field. Such actions not only lead to greater reach but also helps to increase the brand awareness of your product and service to your target audience.

Finally, take every opportunity you can find to pitch in your product and service to influencers. Though it’s an old technique, it still remains one of the best brand awareness strategies.

In order to do effective self-promotion, it is important to locate your audience. But you must think out of the box. Of course, you will find your target audience on social media, but what better means can you use to promote your brand? Keep your options open and exciting.

Begin Blogging:

Blog is an essential growth hacking tool which goes a long way to ensure brand promotion. But do not stick to the traditional meaning of “blogs”. Focus more on your content.

Thus in addition to blogs, incorporate quality content on a regular basis. Content can be in the form of images, infographics, Instagram post and a lot more.

Introduce as much content as possible to firm the ground for your brand promotion methods.

Build A Personal Brand:

The true potential of growth hackings rests in personal branding. The greatest growth hackers of our times like Elon Musk, Richard Branson did not follow the typical CMO techniques. They hacked their way in and set major examples for all others to follow.

Like these stalwarts, if you are able to become a small celebrity in your own field, establishing your brand awareness will not be that difficult.

Growth hacking techniques are as tough as their traditional counterparts. But they are more effective. Given the current business scenario, growth hacking techniques are the only means of attaining success for startups.

Times are changing and so are people. In that light, new brand promotion techniques must be introduced. It is only then can a business stand out.

The post How To Use Growth Hacking Strategies For Brand Positioning appeared first on Social Media Explorer.





Social Media

via Social Media Explorer http://bit.ly/2onGYog

January 24, 2019 at 06:22AM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

All content copyrighted (C) 2010 ~ 2020
​All Photos & Content Used Under Creative Commons
​www.RickRea.com 701-200-7831
Privacy Policy
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe