RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


How to Use Facebook Premiere: What Marketers Need to Know

1/30/2019

0 Comments

 
http://bit.ly/2Uv1K57

How to Use Facebook Premiere: What Marketers Need to Know

http://bit.ly/2WqZcqm

social media how toDo you want more views for your Facebook videos? Wondering how Facebook Premiere can help?

In this article, you’ll learn how to schedule a Facebook premiere and find tips to help you better engage with your viewers.
How to Use Facebook Premiere: What Marketers Need to Know by Fatmir Hyseni on Social Media Examiner.

What Is Facebook Premiere?

Facebook Premiere is a feature that allows you to upload and schedule pre-recorded videos to broadcast live on your Facebook page. You can take advantage of all of the benefits you get with a Facebook Live video, but with a pre-recorded video instead.

After you schedule a premiere, a post is published immediately to your page. The post will include a Get Reminder button that viewers can click to receive a notification prior to the broadcast. Anyone who subscribes will receive a notification about 20 minutes before your premiere begins.

Facebook Premiere example, showing future premiere

Three minutes before the broadcast, they’ll get another notification that they can join the broadcast lobby, where they can like, share, and comment in real time before the video debuts. A clock that counts down to the broadcast also appears in the post.

Facebook Premiere example, showing countdown

At the scheduled time, the video will air with a red PREMIERE badge, which is similar to the LIVE badge you see during a Facebook Live broadcast. But unlike a normal live broadcast, a page administrator doesn’t have to be present during the airing.

Facebook Premiere example by kosbit, video premiere

As with a live video, emoijs appear on the screen as viewers react to your video. And you can respond to viewers in the comments as the video is playing.

When the premiere is over, the video automatically converts to a video post on your page. It will function just like any other video and all of the likes, shares, and comments are saved to that post. When new viewers access the video post, they can see all of the premiere’s likes, shares, and comments and add their own.

What Are the Advantages of Using Facebook Premiere?

If you’ve wanted to try Facebook Live but haven’t felt comfortable getting in front of the camera in real time, a Facebook premiere may be for you. It gives you the opportunity to prepare a more polished, professional video ahead of time but still benefit from live engagement from viewers.

Especially if you’re a solopreneur or have a small team, a premiere may be a good alternative to a Facebook Live because it frees you up to interact with viewers in the comments during the broadcast.

A premiere lets you build buzz for the broadcast so you can use it to launch a new product or show, promote sales, share details about a giveaway, and so on. In addition to showing in the news feed and on your page, you can also have your video distributed in Facebook Watch, which helps you reach a wider audience.

Facebook Premiere distribution example by kosbit, distribution

How to Set Up and Schedule a Facebook Premiere for Your Page

When you schedule a premiere, it must be at least 10 minutes prior to the time of your broadcast. You can schedule airings up to 7 days in advance, and you can schedule more than one premiere for the same time. Facebook also allows you to swap one premiere video for another after you’ve scheduled it (up to 15 minutes before your broadcast), so it gives you some flexibility for last-minute changes.

Experience 3 days with the best social marketers. Discover the latest tactics and improve your marketing know-how!

The video you use for a Facebook premiere must be a new video that you haven’t previously uploaded to Facebook. It also needs to meet certain technical requirements including:

  • The video must be at least 30 seconds in length.
  • It needs to be 30 frames per second or less.
  • It can be no larger than 1920 x 1080p.
  • The file size can’t exceed 10GB.
  • The suggested video format is MP4.

Scheduling a video for a Facebook premiere for your page is easy. Just as you would upload a regular video, click the Photo/Video button on your page.

How to set-up Facebook Premiere, step 1, photo/video button

Then select the Upload Photos/Video option and navigate to the video you want to upload.

How to set-up Facebook Premiere, step 2, upload photo/video option

After you select your video, you’ll see a window where you type in a title for your video and enter a description.

How to set-up Facebook Premiere, step 3, title and description options

You can also add tags if you want to improve discoverability of your content. Just click in the Tags field and browse the tag categories to find the tags you want to add. When you’re finished making your selections, click Next.

How to set-up Facebook Premiere, step 4, video tags

The Publishing Options window opens next. Here, you need to select the Premiere option and choose a date and time for when you want to schedule your video broadcast. If you want to upload a custom image to use in your news feed post, click Add Image.

How to set-up Facebook Premiere, step 5, publication scheduling settings

After you’ve made your selections, click Publish to schedule the premiere and immediately publish an announcement post to your page.

How to set-up Facebook Premiere, step 6, premiere announcement post example

At the scheduled time, the video will air and a Premiere badge will appear in the top-left corner of the video. Users will also be able to see how many people are currently watching the broadcast.

When the broadcast ends, the video will be posted to your timeline, where users can continue to like, comment, and engage with it.

Conclusion

Facebook Premiere is the next generation of live video presentations. It gives you the ability to release awesome, professional-quality video content without the stress or hassle of hosting a live broadcast. You can schedule and promote your pre-recorded videos and build an audience in ways that a regular video post doesn’t offer.

With an easy learning curve, any business can achieve success with Facebook Premiere.

What do you think? Have you scheduled a Facebook premiere for your business page? What types of video content do you think will work best for a Facebook premiere? Please share your thoughts in the comments below.

More articles about marketing with Facebook video:

There are 17 tracks of content available to you at Social Media Marketing World. Don't miss this event!





Social Media

via Social Media Marketing | Social Media Examiner http://bit.ly/1LtH18p

January 30, 2019 at 05:05AM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe