How to Start Your Career in Social Media Marketing
Would you like to develop effective social media strategies that will help brands achieve their desired results? Would you enjoy creating eye-catching and engaging content that will enable businesses to promote their products and services? And would you be interested in reviewing social media insights and discovering ways to improve a company’s ongoing social media performance?
Social media marketing is an exciting career path, with a diverse range of opportunities. You’ll certainly never get bored, with new platforms appearing, more features being regularly added and endless best practices to stay on top of. You’ll have a wide variety of important social media activities to perform within your role too.
Before you jump into this industry, there is a lot to consider. This article shares advice, things to think about and hopefully helps you to decide whether social media marketing is a good career fit for you.
1. What type of role are you looking for?
There are several types of role that you could consider as a Social Media Marketer. What you choose will really depend on your personality, skills, and personal preference:
2. What does the role involve?
In my experience, no one day is ever the same. The tasks you’ll be expected to perform will also vary depending on your experience level and the specific role you choose. However, here are just some of the main tasks to be aware of:
3. Do you have the right skills and knowledge?
There are some essential skills you’ll need to be effective in social media marketing. It goes without saying that you’ll need to be proficient on a computer, be creative, be able to communicate effectively and have excellent organisational skills. Attention to detail is also vital, as well as being someone who enjoys continuous learning.
It’s important to understand that updating your personal social media profiles is a lot different to managing social media for a brand. To perform well in a business setting (and stand out from other Social Media Marketers), you’ll need to develop your social media knowledge. The good news is, there are lots of fantastic social media courses available that you can even carry out online. This will help you understand more complex elements, such as how to be strategic in your activities, what branding and tone of voice mean and what the marketing mix is. You’ll also need to learn how to run social media advertising, how to get a return on investment and many other advanced aspects of social media marketing.
4. What should you do next?
After you’ve read this article, if you’re still confident that social media marketing is the right fit for you, it’s time to take the next steps:
All that remains to be said is “Good Luck” on your journey to becoming a Social Media Marketer! I hope you enjoy this career path as much as I do.
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July 22, 2020 at 07:40AM