How to Set Up Google Analytics in 5 Simple Steps
Knowing how to set up Google Analytics is the first step to understanding:
The best part? Google Analytics is absolutely free.
And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence.
However, setting up Google Analytics can be hard (to put it mildly). Luckily for you, we have a step-by-step guide for digital marketers of any level to easily and painlessly set up Google Analytics.
Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.
Why you need Google Analytics
Google Analytics is a robust and powerful tool that provides indispensable information about your website and visitors.
With more than 56 percent of all websites using Google Analytics, it’s also one of the most popular tools out there for digital marketers — and for good reason. The tool allows you to access a wealth of information regarding your site’s visitors.
Here’s just a few pieces of data you can get from Google Analytics:
It doesn’t matter if you’re a freelancer with a humble blog or if you’re a big company with a massive website and social media presence. Anyone can benefit from the information in Google Analytics.
Now that you know how great it is, let’s jump into exactly how to set up Google Analytics for your own website.
How to set up Google Analytics in 5 simple steps
Setting up Google Analytics can be tricky. However, once you have it set up, you stand to gain a ton of invaluable information very quickly.
This is pure 20/80 — with a small amount of work now you stand to gain disproportionate rewards later.
To set up Google Analytics, you simply have to follow these steps:
Step 1: Set up Google Tag Manager