How to Persuade: The Science Marketers Need to Know - 396
Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing?
To explore how to be more persuasive in your marketing, in this episode I interview Jonah Berger. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence.
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March 6, 2020 at 04:58AM