How to Partner With Other Content Creators (and Why You Should)
These days, social media is overrun with content creators. Even niche, specialized industries seem to have dozens of influencers all competing for a voice, and all competing to be the frontrunner for the space. And if you’re invested in the world of social media marketing, this can be intimidating, or even frustrating; after all, these people are competing with you.
But there’s a way to harness the power of this competition: partnering with those content creators.
Why Partnerships Are Beneficial
Working with other content creators, instead of directly competing with them, can have several benefits:
Types of Partnerships to Consider
The term “partnership” is vague, so what does that actually mean? You can team up with another content creator on social media in many different ways, with varying levels of commitment and intensity. For example:
Over time, you’ll likely gravitate from lower-intensity interactions to higher-intensity ones, but there’s no surefire recipe to follow; do what works best for you.
Building an Initial Partnership
The hard part is finding a potential partner and convincing them that collaborating will be good for both of you. There are a few best practices that can help you in this regard:
Nurturing Your Successful Interactions
Inevitably, you’ll run into content collaborators who shirk their responsibilities, dismiss your ideas, or otherwise make themselves difficult to work with. Don’t worry about these people. Instead, focus on the partnerships that were really successful—the eBooks you cowrote that got thousands of shares, and the people who are eager to work with you again. You may be tempted to search for new partners, but it’s equally important, if not more important, to spend time nurturing the high-quality partnerships you’ve already established. The more you interact, the stronger your potential collaborations will become.
Too many people view social media marketing as a solitary venture. They want to outcompete everyone else in the space and foster a gigantic audience for themselves. But it doesn’t have to be this way. Instead, spend more time and effort interacting with your peers, even if they are your direct competition, and work together on something better than either of you could have created individually.
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January 29, 2020 at 04:31PM