How to Get Verified on Instagram (Is it Even Possible?)
Everyone likes to feel validated, whether it’s unanimous support of your idea in a meeting or winning an award for the most perfect cartwheel in the fourth grade (I still have the trophy).
For social media marketers, validation is often synonymous with verification. Most major social networks have a system of verification that sets certain accounts apart from the general population—Instagram included.
Unfortunately, getting verified on Instagram isn’t an easy task. Read on to learn about the current state of Instagram verification and what you can do to ensure your audience knows your profile is authentic to your business.
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Benefits of getting verified on Instagram
Being verified means your account has been confirmed as authentic by Instagram. This helps people avoid imposters and easily find the brands or public figures they want to follow. Verified accounts have a little blue check mark beside their name.
This seal of approval from Instagram is in high demand, which is precisely why they don’t verify just any account. If everyone could get verified on Instagram, the designation would lose its value.
Can I get verified on Instagram?
As per Instagram, “right now, only some public figures, celebrities, and brands have verified badges.” So if you manage a well-known figure or brand that has a high likelihood of being impersonated, you may be able to get that little blue check mark. If you have a contact at Instagram, let them know you’d like to be verified and hopefully they can work their magic (but no promises).
If you don’t have a contact at Instagram and the chances of your business being impersonated aren’t super high, you’re unfortunately out of luck. For now, there’s no way to request or purchase a verified badge on Instagram.
What are my other options?
If you can’t get verified, there are other ways to convey the authenticity of your Instagram account.
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February 5, 2018 at 08:48AM