How Much Should You Pay for a Professional Social Media Marketer?
Social media marketing is tough to do alone; you’ll need to understand your audience intimately, remain familiar and up-to-date with the latest trends and best practices, and be on call 24-7 to respond to customer needs. You can try to juggle this yourself, but you’ll probably end up performing inefficiently and neglecting your other responsibilities. You could also drop social media entirely or invest only a small amount of time, but then you’ll miss out on the massive benefits of the strategy.
You have a few alternative options. You could hire someone full-time to take over your campaign, work with freelancers to organize your tasks, or outsource to an agency to take care of the work for you. All of these options can yield a positive return and a convenient working relationship—but they’re all going to cost you money.
If a service earns you more revenue than it costs you in expenses, it’s worth pursuing—but since underpaying will leave you with poor service and overpaying will eat up your profits, how can you know what to pay?
Finding a Consultant
Your first job is to use a reliable process to find a good consultant, who will likely charge you a fair rate for high quality service:
Know What Services You Need
Consultants and freelancers sometimes offer set package deals, with a strict list of services they perform on a regular basis (usually weekly or monthly), but it’s more common to see an “a la carte” style selection of different services. To get the best price, you need to find a consultant who’s willing to offer what you need, and nothing excessive beyond it.
These are some of the most important services to consider, though depending on your goals, you may not need all of them:
How Much to Pay?
So how much should you be paying for this selection of services? Obviously, some services will be more time- and labor-intensive than others, and differing levels of experience and skill will affect your prices.
The salary range for a full-time social media marketer is $30k to $70k per year, so for a novice freelancer, you’ll see rates as low as $15 per hour—don’t expect the best quality here, but it could help you fill in some gaps. In the mid-range, you’ll see consultants charging $30-60 per hour for their work, which represents the mid- to upper-level of that salary range. And for genuine experts who can offer large-scale strategic direction, you’ll likely see rates of $100 or more; this isn’t usually sustainable for long-term work, but could be valuable in brainstorming ideas or establishing infrastructure.
On a monthly basis, you should aim to pay a few hundred to a few thousand dollars per month. That will give you sufficient quality and quantity to get your campaign moving, without putting too much pressure on your budget. And remember, you can always seek alternative options if you’re seeing great results and want to invest more—or if you’re disappointed and need to change direction.
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May 9, 2017 at 02:10AM
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