RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


How Insurance Companies Can Use Social Media to Build Brand Awareness

7/25/2019

0 Comments

 
https://ift.tt/2JPda10

How Insurance Companies Can Use Social Media to Build Brand Awareness

https://ift.tt/2Yn7GPe

Increase brand awareness text on screen. Advertising and marketing concept.

While most industries have been quick to jump on the social media bandwagon, insurance companies have been more reluctant to dive in. After all, social media can be a challenging platform for insurance companies and agents. 

Yes, there may be challenges, but the rewards make it worth the effort.

Here’s how insurance companies can use social media to build brand awareness.

Understand Your Audience

In order to create compelling, quality content, you have to understand your audience. In truth, knowing your audience should be the foundation of your marketing strategy. How can you possibly appeal to your customers if you don’t know who they are?

This concept is even important in the insurance industry because your products are so personalized. 

It’s important to understand:

• Who you’re targeting: Males, females, age group?

• Their location: Where does your audience live?

• Their occupation: What are the most common professions of your audience?

• Their lifestyle choices: Do they own homes? What are their hobbies? Do they have kids?

The more you know about your audience, the easier it will be to create social media posts that appeal to them and their needs.

Here’s the good news: insurance products generally have a very specific audience, so it should be relatively simple to study and understand your audience.

Use a Variety of Media

Forget posting plain text updates. Social media platforms are more visual than ever. Make sure that your posts include a variety of media, such as:

• Videos

• Images

• Live feeds

• Articles

Visual media will capture the attention of your audience. They say that pictures are worth a thousand words, and this can absolutely be true. Instead of making your followers read about how to go about dealing with something – show them.

Use and Share Data to Send Your Message Home

Data is your best friend, especially on social media. People love to read about and share statistics and any other type of data-driven content. 

Data can be used to create a range of content that’s easily sharable on social media, including:

• Infographics

• Charts

• Graphs

• Tables

• Spreadsheets

You can also create e-books and whitepapers, but the above-listed content is more easily digestible by social media users.

Sharing real data can lead to more detailed conversations and questions from potential customers. Ultimately, the information you share may compel your audience to take action.

Create Quality, Targeted Content

The goal is to reach your audience, and the only real way to do that is to create quality, targeted content that they’ll enjoy. This all goes back to understanding your audience. Knowing who you’re speaking to will make it easier to create content they understand. 

For example, if your target audience is seniors, you would probably want to avoid using words and phrases millennials use. If you have a younger audience, you may prefer to take a more conversational, casual tone. 

The type of content you post is also important. An older audience may be more interested in reading lengthy articles or watching longer videos, whereas a younger audience may prefer short, quick videos and image content. 

It can be a challenge to master social media, but if you do it properly, you can build brand awareness without turning off customers in the process.

The post How Insurance Companies Can Use Social Media to Build Brand Awareness appeared first on Social Media Explorer.





Social Media

via Social Media Explorer https://ift.tt/2onGYog

July 25, 2019 at 06:35AM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe