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How Content Can Push Consumers Further in the Buying Cycle https://ift.tt/2NYfEd6 How Content Can Push Consumers Further in the Buying Cycle Unless you’re in the business of catering to impulsive buying decisions, you’ll need to consider the distinct stages of the buying cycle in your industry—and cater to those stages in your marketing and advertising. One of the most useful tools for securing this progression is your content—but only if you’re using it properly. Understanding the Phases of the Buying CycleYour first job is understanding the phases of the buying cycle. These will vary by industry and by target demographic, but they typically look something like this:
How Content Can HelpOrdinarily, consumers will move from one stage of the buying process to the next at their own pace, gradually, and occasionally dropping off at a stage with too many hurdles for forward progression. The role of content here is to gently persuade consumers to get to the next cycle.
Key Tips for ImplementationNot just any content will do in this strategy. If you want to be effective, you’ll need to follow these important tips:
If you want to keep your customers moving forward in the buying cycle, use content to shepherd them quickly. Experiment with different options, and keep making adjustments until you have a process that works. Social Media via Social Media Explorer https://ift.tt/2onGYog September 7, 2018 at 11:29PM
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