How A Financial Blogger Should Handle Their Content Marketing Approach
Finance bloggers can impact the lives of their readers positively and can make a decent living doing so. The one large factor is how the blogger is going to handle their content marketing approach. Attracting readers without content is going to be impossible so start developing a strategy whether you are established or just getting started. The best thing any blogger can do is try to publish on a daily basis but avoid putting up filler content that adds no value simply just to get something published. The following are tips to help a financial blogger should handle their content marketing approach.
Inform With Quality Content
The best thing that any blogger can do is come up with quality content and produce this consistently. Not every blogger is going to get thousands of shares on every published post as this doesn’t even happen to the most popular bloggers. Topics like using a robo advisor could be knowledge that could change the way that an individual invests their money permanently. People tend to like different types of content so having a weekly podcast can be wise along with graphics that explain data that could otherwise be considered dull. See what the ROI is versus time/traffic to see which form of content you should be focusing on in your strategy.
Backlinks On Relevant Sites
The one thing that many bloggers do not know quite a lot about is backlinking and SEO for the most part. This can be tough as you will have to contribute content and attain backlinks to your blog on other sites. Getting these backlinks will help your site rank for specific terms so make sure to do keyword research on these. Most blogs are receptive to accepting content as long as it is not advertorial and is of value to the site. The link could be in your author bio or in the content depending on the policies of your target backlink site. There are specific things that you need to avoid like sites that link back to payday loans or gambling content. Getting links on these types of sites can actually do more harm than good in terms of your SEO approach.
Engaging With Questions On Social Media
Answering questions on social media can be a great way to increase follower count as well as come up with ideas for content. Not every question is going to be complex enough to create content on it but watch social media feeds for ideas. Even a hot take on a certain topic on social media can spur conversation but avoid things like politics. In today’s political climate siding with anyone could have other implications so it is best practice to stay away from controversy for most companies. This will also help a blogger start establishing the blog and their name in the finance niche.
Ask Readers What They Would Like To See
One of the easiest ways to create an editorial calendar is by asking the readers what they would like to see covered. If there are interesting ideas or consistent themes among readers then topics can be created out of these. Your readers are a valuable resource so allowing them to contribute in order to help them expand their writing portfolio does quite a few things. They will share their content on your site to friends, family, and hopefully a large social media following. The creation of community is done through those in the community contributing which helps by increasing reader loyalty.
The life of a finance blogger can be quite great if successful as it comes with recognition as well as rewards monetarily. Take care of your content marketing and it will take care of you as a blogger!
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August 16, 2019 at 08:20AM