RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


Heres What to Do After Finding Your Buyer Persona

3/30/2017

0 Comments

 
https://www.youtube.com/embed/A9NiaXL2L6s?ecver=2

Here’s What to Do After Finding Your Buyer Persona

http://ift.tt/2mSFaa8

Adele Revella returns to share her insights on where to go after the buyer persona is established. Revella, the CEO of the Buyer Persona Institute, has made it her mission to offer companies unique perspectives and insight into their potential buyer and has helped countless entrepreneurs and big brands succeed in marketing.

In this podcast, she returns to discuss where to go after the buyer persona is made, and what to do with your new found knowledge.

As a refresher, Revella reminds companies that a persona is different from the target consumer identification. Instead, the buyer persona is the example that lets a company understand their consumers, their influences, and what turns them off from purchasing a product or service.

The Essentials to a Buyer Persona

Before using a newly minted buyer persona, it is important that all of the essentials be included, such as:

  • How a customer makes their decision
  • When a buyer makes up their mind to purchase
  • The motivation that prompted the buyer to look for a product or service from the start

Distributing Personas to Staff is Not the Proper Way to Utilize a Persona

After a persona is created, Revella points out that most companies make the mistake of distributing that persona to team members. However, a persona is not going to change an organization’s behavior, and employees are not going to sell successfully, while customers will not buy, just because the persona is well-known on the inside.

Instead, she suggests a much different approach by starting with content strategy, messages, and creating more pointed advertisements based on what was discovered in the persona generating process.

Listen to the podcast here: 

Gather a Team

Revella recommends establishing a team of in-house experts, consisting of four to six people. One team member in the meeting should know the competition well.

During the meeting, everyone will review the buyer persona and go through the five categories of insight gained when establishing the new persona.

From the classes of insight, team members will uncover:

  • Four to five triggers that force a buyer to purchase immediately.
  • Four to five insights around benefits buyers care about.
  • Insights about objections buyers have that hold them back.
  • Insights about the obstacles a buyer faces.
  • Six to eight attributes of your company and products/services that consumers look at before deciding.

With all the data in front of team members, they can work to resolve each insight issue and come up with a list of solutions just by asking:

  • How can we help a buyer overcome their obstacles?
  • How can we highlight the attributes customers look for in our company that we have?
  • How can the company address the benefits the buyer cares about and meet their needs?

Answering these questions are relatively easy, says Revella, if you go back to the data and quotes you collected during your initial research phase.

Then, create a way to squeeze into the middle of what a buyer wants to hear versus what your company intends to say so that each side is satisfied.

Testing the Implemented Strategy is Critical

Once a strategy is created through content and marketing, the next stage is testing. Testing on the value propositions in an advertisement can help a company see if their shining new attributes are attracting buyers and meeting the needs of their customers. If it is not resonating properly, then you can adjust your messaging and try another test.

Mainly, you must tweak and refine your message until it repackages all the values that your product/service offers, but also has that hook or substance that brings the buyer to you.

Above the Fold Marketing

Revella highlights that messaging is a fundamental component of marketing, and that message is embedded in every piece of marketing material released by your company. Therefore, it should be on your homepage, above the fold, and easily seen by the customer.

She also points out that a set-it-and-forget-it attitude will not do. Instead, companies must be willing to update their website, revamp the words used, and make sure everything released from here on out is consistent with the strategy designed around the buyer persona.

Most importantly, she suggests hiring a copywriter to handle the messaging aspect, so that a company’s website, blog posts, and social media messages are consistent.

To get more information on developing killer buyer personas, you can follow Revella’s blog at the Buyer Persona Institute or meet with a member of Magnificent to create a way to implement your newly made buyer persona.

The post Here’s What to Do After Finding Your Buyer Persona appeared first on Social Media Explorer.





Social Media

via Social Media Explorer http://ift.tt/xMddWR

March 30, 2017 at 02:10AM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

All content copyrighted (C) 2010 ~ 2020
​All Photos & Content Used Under Creative Commons
​www.RickRea.com 701-200-7831
Privacy Policy
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe