Getting Started on Social Media: 6 Tips for Small Business Owners
Social media can be a boon for small business owners. It helps you to expand your reach by connecting with new audiences and prospective customers, and provides a platform on which you can advertise your products or services.
One study shows that consumers are 71% more likely to buy a product or service after a positive social media experience, while the number of social media users in 2018 reached a massive 3.196 billion. This was 13% higher than the year previously.
In fact, so powerful is social media that some businesses use it exclusively to advertise and generate sales.
However, like any marketing channel, it’s crucial to target your customer segment and communicate with them in the right way. Failure to do this will result in your efforts landing on deaf ears, which is a huge waste of time and money.
So, take a look at these top 6 tips on how to create an effective and sustainable social media strategy for your small business.
via Social Media Explorer http://bit.ly/2onGYog
January 21, 2019 at 01:32PM