RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


Facebook Video: Insight From a Facebook Watch Success Story

11/2/2018

0 Comments

 


Facebook Video: Insight From a Facebook Watch Success Story

https://ift.tt/2qoCAIp

Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video? To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Rachel Farnsworth, a Facebook video expert. She's the founder of the Stay At Home Chef and author of the book, Slow Cooker Cooking. Her Facebook Watch show, Recipes, has more than 4 million subscribers. Rachel explains how her experience with Facebook Watch compares to videos on her Facebook page and YouTube channel. You'll also discover tips for measuring Facebook video performance and running ads on Facebook Watch. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now Here are some of the things you'll discover in this show: Video Success With Facebook Watch Rachel's Story In 2008, when Rachel became a stay-at-home mom, she started a blog. She didn't love being a stay-at-home mom. She was bored and yearned for connection. On her blog, she shared recipes for friends and family because she loves cooking. In 2012, after she had her last child, she started trying to make money from her blog. At that point, her goal was to cover the grocery bill. Rachel's husband, who's a software engineer, suggested she make video part of her business because he believed video was the future of the internet. Although Rachel didn't watch a lot of online video at the time, she decided to try making some videos and putting them on YouTube. Rachel says her first videos were terrible. She didn't edit them, so viewers saw her turn on the camera and walk around in front of it. Everything was in real time. She quickly realized her videos weren't good, deleted those initial attempts, and began practicing offline. She experimented with new styles that showed only the food and not her face, but at that point, she still wasn't proud of her work. In 2016, BuzzFeed launched Tasty, which performed well and helped Rachel see the possibilities in what she was already doing. She started honing her craft with her own style and improved the quality of her videos. She also started a video business, making original videos for the Facebook pages of other online creators. Making videos for other Facebook pages was a tremendous learning experience. In 6 months, Rachel made about 1,000 top-down, hands-only cooking videos. After working with about 100 different pages on Facebook, she developed a keen sense for what succeeds on Facebook and what doesn't. With an understanding of how to create videos and what works on Facebook, Rachel returned to creating her own videos in October 2016. In less than 3 months, she went from 52,000 to 1 million followers. For these videos, she chose content from her blog that would translate well to video. Her first video, a 60-second homemade rolls recipe, is still among her most viewed videos. When Facebook announced Watch in June 2017, Rachel learned everything she could about it. She talked to everyone she knew who might be connected to Facebook Watch about their experiences with it. When Facebook came to Salt Lake City, where Rachel lives, they invited top YouTube creators in the area, who suggested Facebook invite Rachel, too. At that time, Rachel's YouTube channel had about 150,000 subscribers, so it was a legitimate YouTube channel but not a major component of her business. After meeting with Facebook, Rachel pursued a Watch page by sending emails and following Facebook employees on LinkedIn. She says she pushed the limit to break into Facebook Watch. Rachel launched her Facebook Watch page, Recipes, on February 26, 2018. Because Watch is a search-based platform,



Social Media

via Social Media Marketing Podcast helps your business thrive with social media https://ift.tt/1LtH18p

November 2, 2018 at 05:07AM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe