RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


Facebook Shops and Shops on Instagram: New Business Tools for Marketers

5/23/2020

0 Comments

 
https://ift.tt/2G2s5lM

Facebook Shops and Shops on Instagram: New Business Tools for Marketers

https://ift.tt/2ZBUfyO

Facebook Shops and Shops on Instagram: New Business Tools for Marketers

by Grace Duffy / May 23, 2020 / Leave a Comment

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore Facebook Shops and Shops on Instagram with special guest, Allie Bloyd.

Tune Into the Social Media Marketing Talk Show

Listen to the replay of this week’s show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

Watch the replay of this week’s show below.

About Our Special Guest

  • Allie Bloyd is a Facebook ads expert who specializes in helping local businesses with their marketing. She’s the founder of Allie Bloyd Media, a local business agency that focuses on content marketing, social media marketing, and lead generation.

Use the timestamps below to fast-forward to our top stories in the replay above.

  • 1:52 Facebook Introduces Facebook Shops
  • 36:12 Instagram Debuts Shops on Instagram and Ability to Shop Directly From Explore Tab
  • 44:48 Facebook Launches Capability to Sell Products Through Live Video
  • 50:08 Facebook Will Connect Loyalty Programs to Personal Facebook Accounts

divider

Facebook Introduces Facebook Shops: Facebook announced a handful of updates “to help small businesses adapt and make it easier for people to discover and shop for things they love” earlier this week. The main product announced is Facebook Shops, a new version of an existing Facebook feature with a similar name, Facebook Page Shop.


Facebook Shops allows retailers to upload product catalogs to their Facebook page or Instagram profile, with support from partners such as Shopify, BigCommerce, WooCommerce, and more. The company notes that users will be able to find these shops directly within the retailer’s Facebook page or Instagram profile or by clicking on an ad that redirects to a shop inside Facebook instead of the retailer’s website.

Facebook Shops is rolling out now and will be “more widely available in the coming months.” The company provides insights on how it built Shops with privacy in mind and details how to get started on its Facebook for Business site.

Instagram Debuts Shops on Instagram and Ability to Shop Directly From Explore Tab: Instagram offers a new place for users to discover products and brands, Instagram Shops. Like its counterpart on the flagship Facebook site, Instagram Shops is an immersive online store that can be accessed on a business’s Instagram profile or Facebook page, as well as through the feed, stories, and ads. Instagram shops are “free and simple” to create and the feature is being expanded to all businesses globally on Facebook and Instagram in a phased rollout.

Become the Social Media Marketing Rockstar for Your Business

Meet your secret team that makes you look like a social media genius and empowers you to embrace change! We’re a genuine community of marketers from your friends at Social Media Examiner. And we’re here to support you. Think of us as your career insurance policy. We keep you focused on what matters. We make sure you won’t be left behind as the changes keep coming. Join the Social Media Marketing Society. Get access to monthly online training, expert support, and a thriving community of marketers who will empower you to succeed.

CLICK HERE TO ENVISION A BETTER FUTURE

Starting this summer in the U.S., Instagram Shops will allow users to browse products and explore collections directly through a dedicated Shopping tab found within Instagram Explore that will take users directly to a brand’s shop or shoppable posts. Eventually, Instagram users will be able to jump into a shopping experience from the app’s main navigation bar “in just one tap.”

Starting summer in the U.S., Instagram Shop allowing users to browse products and explore collections directly a dedicated shopping tab found within from Instagram Explore that will take users directly to a brand's shop or shoppable posts.

Once in a shop, customers can even seamlessly purchase products in-app or from a web browser where checkout on Instagram is enabled.

Facebook Launches Capability to Sell Products Through Live Video: Along with the new shopping experiences rolling out to both Facebook and Instagram, the company is currently testing the ability to sell products in real time through Live Shopping.

Along with the new shopping experiences on rolling out to both Facebook and Instagram, the company is currently testing the ability for sell products in real-time through Live Shopping.
Sellers, brands, and creators will soon be able to tag products from their Facebook shop or catalog before going live. As they broadcast, these products appear at the bottom of the live video, and viewers can easily tap to learn more and purchase. Live Shopping is being tested with businesses on Facebook and Instagram and will roll out more broadly “in the coming months.”

Facebook Will Connect Loyalty Programs to Personal Facebook Accounts: Facebook says it’s testing a way for customers to connect company loyalty programs to their Facebook profiles. Then businesses can manage those loyalty programs through their Facebook Shops accounts.

In March, Facebook launched a new pilot program in the U.S. with a handful of businesses that would connect a customer’s existing brand loyalty membership with their Facebook identity. For instance, customers of beauty brand Sephora could easily view their points and rewards within the Facebook app.

Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app by @soulmilkco https://t.co/6JzKGcapCD

— Marketing Land (@Marketingland) March 19, 2020

This week, Facebook appears to be expanding this program to include ways to help small businesses create, manage, and surface a loyalty program on Facebook Shops. However, the company didn’t share any further details.

Want to catch our next show live? Click here to subscribe or add our show to your calendar.

Join thousands of fellow marketers. Receive the training and support you need to accomplish your marketing objectives!

Join Now Doors close soon!





Social Media

via Social Media Marketing | Social Media Examiner https://ift.tt/1LtH18p

May 23, 2020 at 05:05AM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe