Facebook Launches Live Producer and Creator Studio App
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore the full rollout of Facebook’s Live Producer for managing live-stream video and the new Creator Studio app with special guest, Stephanie Liu.
We’ll also discuss the Byte app, the latest looping video successor to Vine from the co-founder and maker of Vine.
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Facebook Live Producer Becomes “Default Surface” for Managing Live Streams: Facebook announced in the News, Media & Publishing on Facebook group that it’s rolling out Live Producer and making it the “default surface… [to] manage your Live Streams.” Although Live Producer has been available to some pages in small test batches since 2017, the company confirms that the old surface is being deprecated and soon every user will be able to use Live Producer.
Facebook Launches Creator Studio Mobile App: Facebook launched a new Creator Studio mobile app for iOS and Android. A companion to its Creator Studio desktop hub, the mobile app gives creators and publishers around the globe the ability to manage their content, track their performance, and more on the go.
The Maker of Vine Releases Looping Video App, Byte: Vine co-founder Dom Hofmann released Byte, a looping video app positioned as the newest successor to Vine. The Byte app, which allows creators to shoot and upload 6-second looping videos, is available for both iOS and Android devices.
In an interview with TechCrunch and forum posts, Hofmann states that the company plans to focus on monetization early on and will “soon” roll out a pilot of its partnership program to help creators monetize their content on the platform. He shared that the company will start with a revenue share and supplement the program with its funds.
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February 29, 2020 at 05:07AM