Creator Monetization Report 2017: How Bloggers, Video Creators, and Podcasters Make Money
Are you wondering how creators are making money?
Look no further.
In the first study of its kind, Social Media Examiner commissioned a comprehensive study of more than 4,300 creators.
In this report, you’ll discover:
Who’s behind this study?
The world’s leading authorities on blogging, video creation, and podcasting helped produce this study. It was commissioned and written by Social Media Examiner’s founder Michael Stelzner, author of the annual Social Media Marketing Industry Report and the book Writing White Papers.
The following individuals were instrumental in creating this study:
How do creators monetize?
For many of the creators we studied (28%), the blog posts, videos, and podcasts they create don’t make money. However, for some creators (29%), it’s their main source of revenue.
For those creators who actually make money from their content, advertising is the number-one way they make money (50%), followed by selling their own products (46%) and services (42%).
See the chart below for the various ways creators monetize:
Bloggers are more likely to sell their own products (50%) and services (49%) than accept advertising (39%).
Video creators overwhelmingly monetize by advertising (71%), followed by selling their own products (36%) and services (27%).
Podcasters mostly tend to monetize by selling their own services (63%) and products (62%), followed by paid speaking (39%). Only 31% of podcasters make money via advertising.
What makes creators the MOST money?
When asked to select the single method that makes them the most money, creators indicated that advertising was the most lucrative source of income.
However, services and products followed closely behind. In fact, the spreads were so close that 81% of creators agreed that one of these three makes up the biggest source of revenue.
Bloggers make the most money by selling services (31%), followed by selling their own products (26%).
Video creators make the most money via advertising (46%), followed by selling their own products (19%).
Podcasters make the most money through selling their services (39%), followed by selling their own products (24%).
Has the money increased in the last year for creators?
Simply said, yes! Half of all creators are making more money today than they did 12 months ago. Only 13% said they are making less.
More podcasters (59%) saw an increase in their revenue over the last year than bloggers or video creators.
Are creators satisfied with the revenue they’re making?
We asked creators to rate their agreement with the statement, “I am satisfied with the revenue my content is currently making.”
A significant percentage disagreed! Only 24% agreed they’re satisfied with their revenue. A significant 62% are NOT satisfied with their monetization income.
Simply put, creators want more.
How will creators change their monetization plans over the next year?
Here are the top four areas where creators plan on increasing their monetization activities:
Podcasters overwhelmingly (80%) plan on selling more of their own products in the next year.
How do new creators monetize compared to the most experienced creators?
We analyzed creators who monetize and have less than a year of experience, and compared them to creators who monetize and have more than five years’ of experience.
The key to interpreting this data is to remember that more experienced creators may have figured out more lucrative revenue models.
Here are the top two ways new creators monetize:
Here are the top two ways the most experienced creators monetize:
Here’s how new creators are making the most money:
Here’s how the most experienced creators are making the most money:
It’s interesting to note that consulting/services offers the most revenue for the most experienced creators regardless of medium.
What monetization methods do creators want to learn more about?
Creators are most interested in learning how to sell their own products (58%), followed by accepting advertising (56%), and then striking deals with brands and sponsorships (53%).
Video creators most want to learn about brand deals and sponsorships (62%).
What other forms of content do creators create?
Many creators don’t limit themselves to just one type of content. Here’s an analysis of the different types of content creators make:
How often are creators publishing content?
We asked creators how often they create content each month. Here are the averages across all creators:
For those who most identify as bloggers, here are their averages:
For those who most identify as video creators, here are their averages:
For those who most identify as podcasters, here are their averages:
How have creators changed their posting frequency in the last year?
We asked creators if they’re creating more or less content than they did a year ago. Nearly half (47%) said they’re creating more videos than they did last year.
Bloggers (53%) said they increased their blog post frequency.
Video creators (61%) upped their video posting frequency.
Podcasters (49%) have increased their podcast frequency.
How will creators change their publication frequency in the next year?
Over the next year, creators plan on increasing their publishing frequency for video (74%), blog posts (66%), live video (58%), and then podcasting (34%).
Bloggers plan on upping their blog post frequency (75%) and videos (70%).
Video creators plan on increasing their video publication frequency (79%) and use of live video (62%).
Podcasters plan on more frequently publishing videos (73%) and live videos (71%).
Where do creators want to improve their knowledge?
The top three areas where creators would like to improve their knowledge are how to grow their audience (86%), how to monetize their content (75%), and how to refine their content skills (69%).
How big are creators’ teams?
Most creators operate as solos or have very small teams.
What is their gender?
The creators we studied were slightly more likely to be male (53%).
However, when broken down by creator type, some interesting results emerged:
What are creators’ ages?
The creators we studied tended to be more heavily skewed toward age 40 and older.
When broken down by creator type, however, we found some interesting results:
What country are these creators from?
The creators we studied were from mostly English-speaking countries as follows: United States (52%), United Kingdom (7%), Canada (6%), Australia (4%), and India (4%). The remaining 27% were spread across more than 100 countries.
What do you think about this research? Please comment in the box below.
September 11, 2017 at 05:08AM