RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe


Build Your (Twitter) Army Before You Need It

2/13/2017

0 Comments

 
Build Your (Twitter) Army Before You Need It

http://ift.tt/2lHLkpw

First-time users of Twitter often don’t know where to start on the platform. Many first tweets are one-directional requests attempting to connect with a celebrity or solicitations to the Twitter community at large to “check out my services at xyz.com!” As you might imagine, this type of approach on Twitter gets about as much response as sending a letter to George Clooney and asking him to give you a call. Simply put, your first moves on Twitter shouldn’t be with your hand out, unless you’ve got something in it to offer somebody else.

An Army Marches on Its Stomach

Napoleon once said that “an army marches on its stomach.” He knew that winning a war isn’t all about the glory of battle and the flash of the musket; sometimes it’s just about making sure your troops are well fed. Similarly, marketing your business and selling your widgets on Twitter is not always (read: seldom) about soliciting people to
buy your stuff. Yet, that’s the approach that many companies take with social media.

They wonder how many tweets they need to post about their latest doodad in order to make a sale. Or worse still, they think a carpet bomb approach of “all sales, all the time” will somehow lead to success. Politicians are also notorious for showing up on social media two weeks before an election and then, whatever the outcome, disappearing
for the next four years!

No, in order to win the battle of promoting your brand or selling your stuff on social media, you need to take a step-by-step approach. The most successful companies know that before you can get people to buy from you (and continue to buy from you), you first have to build an environment of familiarity and trust.

What most businesses don’t understand is that you won’t build that trust by continuously talking about your brand. Instead, tweet about you — the actual, live person behind the brand. At the end of the day, we’re all human,
and that’s the story that people want to hear!

Of course, you need to tweet about other people too. Get to know your target audience. Ask them questions and spend time sharing and helping them out before you ever ask for anything in return. Help fortify their positions and help them achieve their objectives, whether that’s introducing them to new markets, or finding them strategic
partners and sales opportunities.

Above all, continue to engage with your target audience. In the process, you’ll discover what’s important to them. Then, when the time is right, present your offer. Direct your audience to the places where your sales message can be most effective. In other words, you have to spend some time marching your army up the field before you
can maneuver your big guns and take aim.

The Time to Build Your Network is Now!

Just like the call for the cavalry in the old Western movies, if you do the grunt work and build your
network before you need it, then it will be there for you when you actually do!

“Success depends on previous preparation.”
– Confucius

The post Build Your (Twitter) Army Before You Need It appeared first on Social Media Explorer.





Social Media

via Social Media Explorer http://ift.tt/1Jg8s76

February 12, 2017 at 11:13PM

0 Comments



Leave a Reply.


    Amazing WeightLoss

    Click Here!

    Categories

    All
    Analyze Top Competitors
    Anti-Abuse
    Apple
    Apple Watch
    Blog Posts
    Brainstorm
    Brand Awareness
    Communications
    Content Marketing
    Conversion Rates
    Editorial Calendar Tips
    Engagement
    Facebook
    Google Analytics
    How To Marketing Tips
    Influencer
    Instagram
    Instagram Live
    Keyword Search
    Marketing
    Marketing Automation
    Picture Quotes
    Podcasts
    Recording Videos
    Repurpose Blogs
    Research Trends
    Sales Funnel
    SEO Marketing
    Sharing Posts
    Slide Shows
    Smartwatch
    Social Media Marketing
    Social Media News
    Social Media Tools
    Social Selling
    Target Marketing
    Twitter
    Twitter Notifications
    User Interaction
    Video
    Video Marketing

    Archives

    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

All content copyrighted (C) 2010 ~ 2020
​All Photos & Content Used Under Creative Commons
​www.RickRea.com 701-200-7831
Privacy Policy
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe